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Explore our collection of relevant face-to-face and digital experiences content.

Megan Fraboni Megan Fraboni

Industry Projections + 2024 Outlook

NPARALLEL provides intel, insights, and strategy for brand experiences including experiential marketing and trade shows.

As an experiential marketing and trade show partner, we are here to share valuable insights and partner with you as you strategically plan and prepare for 2024.

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Megan Fraboni Megan Fraboni

Exhibiting Good & Give to the Max Day

We believe in Exhibiting Good.

Our social platform, Exhibiting Good, brings us together as a team and empowers us to support those in our backyard and around the world.

At NPARALLEL, a common thread that we all share is the desire to partner with and give to our community in various ways.

Through Exhibiting Good, we have come alongside the following organizations with our time and or resources.

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Megan Fraboni Megan Fraboni

2024 Planning - Experiential Marketing and Trade Show Programs 

As we approach 2024, we understand that strategic planning for your experiential marketing and trade show programs is a top priority. At NPARALLEL, we are committed to partnering with brands from coast to coast to ensure every brand activation is successful and aligned with your company's brand. To help you start the new year with excellence, we're sharing how you can plan effectively to make 2024 your most strategic and impactful year yet.

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Megan Fraboni Megan Fraboni

NPARALLEL Named Fab 50

We are thrilled to share that our team has been recognized as one of Event Marketer's Fab 50 for 2023. This award acknowledges the top experiential marketing and trade show fabricators for their creativity, strategy, measurement, and, most importantly, service in the ever-evolving world of face-to-face event marketing.

This award recognition was only made possible with our incredible team and an extensive list of clients, including Fortune 500 companies and smaller startups. We are truly thankful to be named alongside so many incredibly creative and talented agencies. This recognition is not just about executing successful events; it's about embracing creativity, crafting sound strategies, measuring outcomes and business results, and delivering exceptional customer-centric service.

Thank you to Event Marketer for recognizing our team!

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Megan Fraboni Megan Fraboni

Technology Inspiration - Holographic Fans

Our client, Rapid Medical, loves to stand out on the show floor. So, we partnered with our friends at HYPERVSN to incorporate Holographic Fans into their medical industry exhibit. Holographic Fans display stunning, high-definition, detailed 2D and 3D content that appears to be floating in mid-air.

This technology is incredible, as it not only looks cool but also offers the following benefits:

- 40% longer viewing and engagement time compared to standard 2D digital signage.

- 2x higher likelihood of a holographic image being noticed.

- 88% of people displayed signs of happiness while interacting with the technology.

- 40% increase in visibility for promoted products.

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retail, trade show, experiential marketing Eric Lichtenberg retail, trade show, experiential marketing Eric Lichtenberg

Retail Revolution: 10 Game-Changing Trends from EuroShop

EuroShop is one of the largest retail trade shows in the world, held every three years in Düsseldorf, Germany. The event provides a platform for industry experts, retailers, and solution providers to showcase the latest trends and innovations in retail and brand marketing. This year's event took place from February 26 - March 2, 2023, and provided valuable insights into the future of retail.

Our team attended EuroShop, and we’ve compiled our top trends and insights from the event for you.

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Megan Fraboni Megan Fraboni

CES 2023 Takeaways

We help companies create an engaging experience at CES. And ones that drive results.

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2023 – the Year of Fresh Perspectives

The biggest thing we’re hearing from our clients is that next year needs to be one for the books – people want to stand out with a bigger-than-before presence and are open to new ways of thinking and executing. We keep hearing that companies want to try something new, tweak their current programs, and look at their marketing with fresh perspectives.

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Megan Fraboni Megan Fraboni

Culture is So Important

Culture is so important at NPARALLEL; if these values resonate with you, reach out to us! We’d love to hear from you.

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Megan Fraboni Megan Fraboni

Our Office!

Our new office offers us the perfect space for us to collaborate with clients on their experiential marketing, trade show, retail, and corporate interiors.

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Megan Fraboni Megan Fraboni

Top 40 Award

EXHIBITOR magazine, the award-winning publication featuring best practices in trade show marketing, and Find It – Marketplace, the buyer’s guide to trade show products and services, recently announced the companies that qualified for the 2021 Find It – Top 40, which honors the industry's top exhibit producers.

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Megan Fraboni Megan Fraboni

NPX — Making Your Life & Ours Easier

NPX is our proprietary, custom program management solution. This innovative tool saves clients time

and money by allowing them 24/7 access to project details and a clear understanding of the status of each moving program element. NPX provides deep value not just to clients but also to our team.

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