Take Your Brand Everywhere With Roadshow Marketing

Your best customers shouldn’t have to travel to experience your brand. At NPARALLEL + Atomic Props, we bring high-impact brand experiences directly to your audience—whether that’s decision-makers at travel trade shows, consumers at mobile events, or partners across multiple markets.

Built For The Road, Designed For Impact

Every roadshow faces the same challenge: creating consistent, compelling experiences while adapting to different venues, climates, and local regulations. Our exhibition design approach solves this by building modular systems that maintain your brand standards while offering the flexibility to customize for each market.

A roadshow is a strategic marketing approach that brings your brand experience directly to customers through traveling exhibitions, mobile experiences, and pop-up activations. Unlike static campaigns, road shows create face-to-face connections that build trust, generate qualified leads, and turn prospects into advocates. Our touring solutions combine custom fabrication, cutting-edge technology, and logistics expertise to ensure your brand makes the same powerful impression in Los Angeles as it does in Atlanta.

Our Mobile Experience Solutions

Mobile programs provide opportunities for a more intimate branded experience providing in-depth knowledge and conversations within a controlled environment.

Trade Show In A Box Sketch

Trade Show In A Box Truck

Trade Show In A Box

A medium-sized panel truck carries products, experiences, and visuals to create a complete branded space in any ballroom or warehouse for short-term localized events. This mobile solution delivers everything needed for professional presentations while maintaining full control over the environment and messaging in any venue.

Pop Up Outdoor Galleries

With a larger vehicle and customized trailer, extensive collections of products, experiences, and graphics display as branded showcases. Any parking lot or open space transforms into an eye-catching pop-up offering hands-on demonstrations, presentations, and extended conversations with prospects and customers.

Pop Up Outdoor Gallery

Storefront Pop Up

Storefront Pop Up Sketch

Storefront Pop Ups

Rent storefront locations in high-targeted regions to create pop-up labs for chosen monthly durations. Rolling panels and workbenches reconfigure on-site for various activities including one-to-one appointments and smaller group demonstration shows, providing flexible branded spaces in premium retail locations.

Freestanding Pop UP Kiosks

This compact branded kiosk (approximately 14′ x 14′) installs into existing brick-and-mortar locations, shopping malls, or retail venues to showcase products, services, and demonstrations. The turnkey unit captures leads in high-traffic environments while maintaining professional presentation standards.

Freestanding Pop Up Rendering

Freestanding Pop Up Kiosk

Shipping Container Pop Up Rendering

Shipping Container Pop Up

Shipping Container Pop Ups

Part roadshow, part pop-up experience – shipping containers outfitted with extensive collections of products, services, and experiences create branded garage labs. Customers engage in hands-on demonstrations and product presentations with brand team members. Multiple units deploy nationwide and relocate to maximize accessibility.

Drive In Experiences

Activate well-known food trucks in priority regions offering branded lunch experiences for truck drivers and target audiences. These branded food trucks feature on-site sales teams and takeaway kits with relevant brand content, creating memorable touchpoints that connect through food and hospitality while delivering business messaging.

Drive In Experience

Drive Through Experience

Drive Through Experience

Strategic dealer activations where participants drive to events, tune into specialized radio frequencies for audio experiences, watch parking lot activations, or explore brands outdoors. Events offer truck washes and community engagement while hosting sales teams, product displays, and innovative experiences including AR and VR technologies.

Traveling Art Exhibitions

Touring art exhibits and cultural displays designed specifically for museums, galleries, and educational institutions. Museum-quality exhibitions bring cultural experiences directly to communities, offering professional curation standards and educational programming that enhances local cultural offerings and attracts diverse audiences.

Training + Education Tours

B2B-focused roadshows bring expertise and training directly to partners, dealers, and customers through mobile learning environments. These educational programs deliver across multiple locations and markets, strengthening business relationships while reducing travel costs and increasing participation rates in professional development.

Product Sampling Tours

Direct-to-consumer product experiences build trial and awareness in key demographic areas through interactive sampling stations and branded environments. Customers experience products firsthand while engaging with knowledgeable brand representatives, generating immediate feedback and building purchase intent through personal interaction.

Advanced Technology Integration

Today’s most impactful roadshow campaigns blend physical environments with cutting-edge technology to create interactions that captivate audiences and amplify your brand message across multiple markets. Our integrated approach means technology isn’t an add-on—it’s woven directly into custom-fabricated elements to create cohesive touring experiences that feel natural and engaging at every stop.

TOUR-READY VISUAL SYSTEMS

Large-scale LED walls, projection mapping, and holographic displays built for repeated setup and breakdown. Our touring visual systems transform any venue into a captivating brand environment while withstanding the demands of multi-city campaigns.

INTERACTIVE TECHNOLOGY

Touch-responsive surfaces, gesture recognition systems, and motion-activated displays engineered for roadshow durability. These touchpoints create brand interactions that perform consistently across different venues and conditions.

MULTISENSORY EXPERIENCES

Custom sound design, portable scent machines, haptic feedback systems, and tactile installations that engage all five senses. Our touring sensory technology creates deeper emotional connections while being designed for efficient transport and setup.

AMPLIFIED SOCIAL REACH

Custom photo opportunities and Instagram-worthy installations that travel with your campaign. These social amplification elements extend your roadshow's reach far beyond each physical location, creating buzz that follows your tour across markets.

Complete Campaign Management

Successful roadshows require more than great creative—they demand operational excellence at every stop. Our comprehensive campaign management handles the complex logistics, asset protection, and performance optimization that transforms mobile experiences from good ideas into measurable business results.

Asset Protection & Storage

Our Minneapolis-based facility provides climate-controlled storage, routine maintenance, and secure warehousing with inventory tracking for traveling exhibitions and mobile showroom equipment between tour stops.

Logistics & Operations Coordination

Transportation scheduling, venue liaison, permit management, and operational support for smooth execution at travel trade shows, mobile events, and specialized mobile exhibits. We handle the complex logistics so you can focus on engaging your audience.

Performance Analysis & Optimization

Real-time campaign monitoring and data-driven recommendations for improving results at upcoming locations across your road show circuit, ensuring continuous improvement throughout your campaign.

Our Strategic Approach

We understand the unique challenges of creating exhibitions that must be durable, portable, and impactful. Our exhibition design process ensures your traveling exhibit maintains quality and effectiveness across multiple venues while meeting the logistical demands of frequent setup and breakdown.

Imagine

We begin with a comprehensive planning phase to understand your objectives, target markets, and desired outcomes. Our team develops creative concepts and strategic approaches tailored to your brand and goals.

Create

We design and build your roadshow activation, managing everything from custom fabrication to technology integration. Our focus is creating consistent, high-quality experiences that can be effectively deployed across multiple locations.

Ignite

We execute your roadshow with precision, managing logistics, installation, staffing, and technology deployment. Our team ensures your brand shines at every location while gathering valuable insights and analytics.

ROADSHOW Success Stories

We take pride in the powerful results we’ve delivered for our clients. See how we’ve transformed bold ideas into tangible realities for some of the nation’s largest brands.

Ready to Launch Your Roadshow?

Whether you need touring exhibition design, roadshow campaign development, or traveling exhibit solutions, we’re here to help bring your brand experience on the road. Let’s discuss how we can bring your brand experience directly to your audiences across multiple markets.

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