Bring Your Brand Identity To Life With
Trade Show Marketing
Stop Them In Their Tracks
We transform trade shows and conferences into powerful brand experiences. Our expert team partners with Fortune 100, Fortune 500, and ambitious growth companies to create immersive physical environments that drive measurable business results on the trade show floor.
Success in today’s trade show environment demands more than visual appeal. It requires strategically designed spaces that authentically communicate your brand’s value and resonate deeply with your target audience.
Our comprehensive end-to-end partnership eliminates the complexity of trade show planning. From initial strategy through final teardown, your dedicated team handles every detail, allowing you to focus on what matters most—connecting with your customers.
Whether you choose a custom trade show booth or check out our Custom Rental and Reuse Program, you’ll have access to cutting-edge event technology that sets your brand apart:
- Emotion-recognition and gesture control systems that create interactive experiences
- Augmented reality installations that bring your products to life
- RFID tracking and advanced analytics that measure engagement and ROI
- Immersive digital environments that capture attention and convert prospects
As one of the nation’s premier exhibit designers and fabricators, we transform your trade show presence into a powerful engine for sales growth and relationship building. Whether you’re a brand seeking full-service support or an agency looking to augment your capabilities, you can tap into our expertise at any stage of your trade show journey.
Looking For a Custom Built Exhibit?
Stand out at your next trade show with a booth designed just for you. From concept to creation, we’ll help your brand make its mark.
How We Work With You:
End-to-End Trade Show Excellence
As leaders in experiential marketing as well as trade show booth design and fabrication, we guide you through a comprehensive process that covers every aspect of your trade show presence—from initial strategy through post-show take-down and booth storage. Our proven methodology manages all planning stages, timelines, and execution details to ensure flawless delivery.
Our dedicated project teams handle every operational element, freeing your team to focus on what matters most—building meaningful connections with prospects and customers on the trade show floor.
Project Management
Our project management process is built on clear, consistent communication. We partner closely with you to achieve each milestone, maintaining rigorous quality standards while paying careful attention to your budget. Your dedicated team ensures every aspect of your trade show presence is managed with excellence.
Creative Concept Development
We transform your brand vision into captivating environments through collaborative innovation. Our multidisciplinary team of designers, marketers, copywriters, and multimedia specialists works in harmony with yours to develop trade show booth design concepts that resonate.
From initial sketches to stunning 2D and 3D designs, we combine your brand objectives with our expertise to create environments that capture attention and drive engagement.
Custom Fabrication
Our production team delivers unmatched services with a passionate group of innovative craftspeople who ensure every exhibit is built on creativity, precision, and efficiency. From wood and metal fabrication to CNC, laser and waterjet cutting, interactive elements, and advanced lighting solutions, we offer comprehensive capabilities to bring any vision to life.
Our state-of-the-art production facility, equipped with cutting-edge technology and top-tier finishing products, provides everything you might need to excel on the show floor.
As your full-service end-to-end experiential marketing agency, we strategically design, build, and manage every aspect of a trade show program, delivering exceptional experiences that elevate your brand.
Logistics Services
At NPARALLEL + Atomic Props, our client-focused team of project managers, freight coordinators, and warehouse specialists ensures every logistical detail is expertly planned and executed. Leveraging NPX, our proprietary program management tool, we oversee every aspect of your project—from cost estimates to outbound and inbound logistics—providing seamless tracking and management for a stress-free experience at every show.
On-Site Trade Show Management
Recognizing the importance of proper installation and dismantling, our team meticulously manages on-site execution, ensuring every detail is in place. By the time the exhibit hall doors open, your space is fully prepared for meaningful connections with your audience.
Shipping & Transportation
Our logistics experts handle all transportation needs with precision, ensuring your exhibit arrives on time and in perfect condition. We manage every detail of the shipping process, from scheduling to tracking, giving you complete peace of mind.
Set-Up & Tear Down
At NPARALLEL + Atomic Props, we understand the importance of proper installation and dismantling for your trade show exhibits. Our expert team handles every detail of assembly and disassembly, ensuring your exhibit creates maximum impact on the show floor and is carefully maintained for future events.
Warehouse Storage & Inventory Management
When it comes to storage, we’ve got you covered. With a 160,000-square-foot cohesive office, fabrication, and storage facility, we have the resources to support your exhibit’s needs from start to finish.
Looking For a Rental Exhibit?
Get the impact of a custom booth without the long-term commitment. Our Custom Rental & Reuse Program lets you customize existing designs, save on costs, and still make a lasting impression at every show.
Enhanced Services to Maximize Your Impact
While our core services ensure a successful trade show presence, we offer additional solutions to further amplify your success:
Lead Generation & Analytics
We offer strategic planning services to transform your trade show marketing strategy into measurable results, helping you build and execute targeted campaigns that consistently deliver qualified leads. Don’t wing it—we help you make a solid, actionable plan and follow through with it.
Boost the impact further with NP CAPTURE, our powerful sales enablement and trade show lead capture tool. With this integrated technology, which powers brand loyalty through customer retention, you’ll never let a potential lead fall by the wayside. NP CAPTURE also offers real-time tracking and analytics, setting you up for success as you pursue the conversions you need and the deep, actionable insights you desire. Gauge how trade show audiences are interacting with your brand and observe your successes as they happen.
This complete approach—combining creative excellence, technical expertise, and comprehensive logistics—ensures your trade show experience consistently exceeds expectations and delivers meaningful business impact.
New to Trade Show Marketing?
Trade show marketing provides powerful opportunities to strengthen your brand identity and grow your business. Direct face-to-face interaction with potential customers and partners builds stronger relationships and trust that benefits your brand and your audience. You get immediate feedback on your products or services and can demonstrate them in person.
Here are five key benefits of trade show marketing:
1. Convey Brand Identity
One of the primary advantages of trade show marketing is to immerse your audience in your brand with a memorable and meaningful experience that drives business forward. The controlled environment of your trade show exhibit conveys every aspect of your brand identity – from visual elements like logos and colors to the way your staff communicates your company’s mission and values. This consistent presentation helps establish a strong, professional brand image that resonates with your target audience.
2. Target Audience Exposure
Another significant benefit of trade show marketing is the targeted audience exposure it provides. Since trade shows gather people specifically interested in your industry, this face-to-face marketing opportunity provides a huge advantage to your company, no matter your objectives. Unlike broader marketing channels, often attendees at trade shows are already qualified leads with purchasing intent or industry influence, making it easier to connect with the right people.
3. Market Research Opportunities
Trade shows also offer valuable market research opportunities. Conversations with attendees allow you to gather insights about customer needs, pain points, and industry trends in real-time. By engaging with your target audience directly, you can gain a deeper understanding of their preferences and challenges. Additionally, you can observe competitors and identify market gaps that your company can fill.
4. Lead Generation & Sales
One of the most tangible benefits of trade show marketing is the lead generation and sales opportunities it provides. While trade shows require significant resources, the concentrated exposure to decision-makers can result in valuable contracts and partnerships that might take months to develop otherwise. By showcasing your products or services directly to interested buyers, your sales team can accelerate the sales process and boost your bottom line.
5. Networking
Finally, trade show marketing offers networking benefits that extend beyond customer relationships. Trade shows bring together potential partners, suppliers, and industry experts, creating opportunities for collaboration and knowledge sharing. These connections can lead to new business opportunities, improved supply chain relationships, or valuable insights that help your company stay ahead of the curve.
