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Trade Shows + Conferences

Trade Show Marketing, End To End

Custom exhibits designed, fabricated, and managed under one roof. The team sketching your booth works in the same Minneapolis building as the team that’ll weld, paint, light, and load it. Then we install wherever your show floor is. Las Vegas, Chicago, Orlando, Düsseldorf, anywhere the industry meets.

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How We Work

How We Work

From first sketch to last load-out. Same shop, every step.

The person sketching your booth sits about ten feet from the person who’ll weld, paint, and load it. That’s not a metaphor. It’s our floor plan.

Our work moves through three phases. One project team carries you through all of them.

Concept + Feasibility

While our creative team develops booth strategy and design, project managers review the work with a builder’s eye. They evaluate structural feasibility, material requirements, venue constraints, and the freight realities that turn a rendering into something that can actually be fabricated, shipped, and installed. If a design element needs to be rethought for budget or logistics, the PM team catches it here, not three weeks into production.

Estimation, Fabrication, + QC

Once a concept is approved, your PM builds the detailed estimate and runs the project through fabrication. The same person who priced the job is the person running it. No handoff between an estimating department and a project coordinator, and no daylight between what was quoted and what gets built. During fabrication, PMs serve as quality assurers, holding the line on fit, finish, and feel.

Logistics, I&D, + Execution

When it’s time to ship, PMs coordinate transportation, manage installation and dismantle (I&D), and handle on-site problem-solving. Because they’ve been with the project from the beginning, they know every detail of the build: what’s structural, what’s cosmetic, what’s fragile, and what the client cares about most. After the event, we manage asset storage, inventory tracking, and refurbishment planning.

One point of contact through all three phases. When something has to change at 4 PM the day before doors open, you’re calling the people who’ve been on the project from week one.

Have A Show On The Calendar?

Let's Talk About What You're building toward

You bring the show, the audience, and the goals. We bring the strategy, the design team, the fabrication floor, and the project leads who’ll see it through from first sketch to last load-out.

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Capabilities

What We Bring To The Floor

A trade show program needs more than a booth. Here’s what we bring to it.

Custom Trade Show Booth Design

Designers, copywriters, multimedia specialists, and project managers, working alongside the people who’ll actually build what gets drawn. 2D and 3D concept work, brand integration, and structural engineering for the show floor. Your brand, translated into a space that holds attention without forcing it.

Explore Custom Exhibit Design

Custom Fabrication

Wood, metal, CNC, laser cutting, waterjet, lighting, finishing. Our shop runs at production scale with the precision craft requires. The fabrication team builds what the design team draws, in the same building, on the same project. That coordination time is built into the day, not billed back to you.

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Trade Show Booth Rentals

Our Custom Rental and Reuse Program gives you a branded exhibit without the capital outlay or the storage overhead. Configurable, repaintable, repurposable. The right answer when you need flexibility, are testing a new show, or want to scale up before committing to a permanent build.

About Our Rental Program

Lead Capture & Event Technology

Augmented reality installations, gesture and emotion-recognition systems, RFID tracking, real-time analytics. We integrate the lead-capture platform that fits your sales process. We configure it for your show floor and run it on-site, so your team can focus on the conversations, not the configuration.

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Industries We Serve

The Room Speaks Differently in Healthcare Than in Heavy Equipment

We work across regulated, technical, and consumer-facing industries. The booth has to speak the room’s language, and the room speaks differently in healthcare than it does in heavy equipment.

Industry expertise isn’t a credential on a capabilities deck. It’s a set of decisions we make differently because we’ve been in those rooms before.

HEALTHCARE & MEDICAL DEVICES

FDA display guidelines aren’t a footnote at RSNA, HIMSS, and MD&M. They shape what can be shown, how it’s labeled, and what the booth staff can say next to it.

We’ve built for medical device clients where the exhibit had to account for live equipment, regulatory display rules, and a technical audience that reads the fine print.

FOOD & BEVERAGE

The NRA Show, Sweets & Snacks, and Expo West aren’t conference-room sales. Buyers are tasting, browsing, and judging in a sensory environment.

Food and beverage trade show exhibits have to support sampling, storytelling, and buyer conversations at the same time, which is a different spatial problem than a tech demo booth.

CONSTRUCTION & BUILDING PRODUCTS

CONEXPO and IBS/KBIS bring buyers who are evaluating equipment and materials they’ll use on job sites or install in homes. Working demonstrations and load-bearing display structures are common requirements.

We built KOBELCO’s exhibit at CONEXPO, a project that required structural engineering as much as exhibit design.

AUTOMOTIVE

Vehicles in a booth change the build problem. SEMA, CONEXPO, and experiential events demand display environments that handle the physical demands of a car or truck while still creating an aspirational brand moment.

Our team built Bridgestone’s award-winning CES exhibit, which translated a tire company’s sustainability platform into an interactive experience in a consumer tech environment.

Manufacturing

IMTS, FABTECH, and Pack Expo aren’t spec-sheet conversations. Buyers want to see a real machine run, hear it, and measure the tolerances up close.

Manufacturing trade show exhibits have to carry industrial weight, power loads, and safety clearances while still giving the product the physical stage it needs to close the deal.

Retail

NRF, Shoptalk, and Groceryshop aren’t pitch meetings. Buyers walk the floor the same way their customers walk stores, scanning for signal and reasons to stop.

Retail trade show exhibits have to act like a micro-store: product at sightline, packaging that reads from 20 feet, and a flow that earns the buyer’s next question.

One Building. Every Show Floor.

Everything ships from one 160,000 sq ft facility in Minneapolis. Then it goes wherever your show floor is — Las Vegas, Chicago, Orlando, Düsseldorf.

The crew that built your booth doesn’t always travel with it. The project team that scoped, designed, and managed it does. Installation crews on the road are coordinated, briefed, and accountable to the people you’ve been working with for months. Nothing gets handed off to strangers when the truck arrives.

Looking for a specific show? The directory below covers every event we’ve built for, searchable by acronym, name, city, or industry.

The Directory

Find Your Show

Browse our trade show experience by searching for specific events, organizations, cities, or industries. This comprehensive directory includes events where we’ve built custom exhibits, featuring searchable information by acronym (like CES or HIMSS), full organization name, location, and industry sector. Each listing includes a direct link to the event website for your reference.

Use this resource to:

  • Explore our experience with specific trade shows you’re considering
  • Review our geographic reach across different markets
  • Connect directly to event websites for planning purposes

Featured Exhibitor Guides

Planning For A Specific Show?

Planning for a specific show takes specific knowledge. Our exhibitor guides cover what an actual exhibitor needs to know: booth options, deadlines, traffic patterns, on-site logistics, and what’s worth your budget once you’re on the floor.

Browse All Exhibitor Guides

FAQs

Frequently Asked Questions

Trade show marketing is the practice of designing, building, and running branded exhibits at industry events to generate qualified leads and move prospects through a sales pipeline. It typically includes booth strategy, custom design and fabrication, on-site staffing, lead capture technology, and post-show follow-up.

Most custom booths fall in a wide range depending on size, fabrication complexity, technology integration, and how far the exhibit has to travel. A small custom inline runs lower; a large custom island with interactive technology and multi-show reuse runs higher. The right way to scope cost is around your show calendar and goals, not a per-square-foot rate.

Plan on 12 to 16 weeks for design, fabrication, and pre-show prep on a custom build. Tighter timelines are possible with an in-house shop like ours, but compressed schedules cost more and constrain what’s possible. The earlier the conversation starts, the more we can do with the budget.

Buying makes sense when you exhibit the same booth multiple times a year and want full creative control over a long-term asset. Renting through our Custom Rental and Reuse Program makes sense when you need flexibility, are testing a new show, or want to avoid storage and maintenance overhead. We do both, and we’ll tell you which fits your calendar.

Yes. Our team manages installation and dismantle for every show we build. We coordinate union labor where required, handle freight and rigging, and stay on-site through opening so the exhibit hall doors open with everything in place. Dismantle, packing, and return logistics are part of the same engagement.

Strategy, exhibit and graphic design, custom fabrication, technology integration, lead capture setup, transportation and on-site installation, show-floor management, dismantle, and warehouse storage between shows. One team, one point of contact, one shop.

Yes. We’ve built exhibits for medical device companies subject to FDA display rules at RSNA, HIMSS, and MD&M. We’ve built for manufacturers running working machines at IMTS and FABTECH. We’ve built for construction equipment OEMs whose exhibits required structural engineering as much as exhibit design.

Niche industry work isn’t a separate service. It’s the same fabrication shop and project team applying the regulatory, safety, or technical requirements the room demands.

It depends on what you’re optimizing for. Custom builds are right when your floor strategy depends on a specific architectural moment, when the brand experience can’t be expressed inside a standard system, or when you’re investing in an asset you’ll use across multiple shows.

Modular and rental booths are right when you’re testing a new show, scaling up before committing to a custom build, or working with a budget that doesn’t justify the capital outlay.

Let's Build Something Worth Walking Up To

You bring the show, the audience, and the goals. We bring the strategy, the design team, the fabrication floor, and the project leads who’ll see it through from first sketch to last load-out.

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Resources

from the blog: immersive insights

Explore our blog for insights on creating immersive, unforgettable brand experiences. Dive into trends, tips, and ideas to help your brand stand out—whether you’re new to marketing or an expert.

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