DESIGN. BUILD. INSTALL. ALL UNDER ONE ROOF.
LET YOUR EXHIBIT STEAL THE SHOW
The show floor is loud. Your booth either cuts through or disappears into it. We design and build custom trade show booths that earn the stop: exhibits shaped around your brand, your product, and the specific show you’re walking into.
At NPARALLEL + Atomic Props, design, engineering, fabrication, and installation all happen in one Minneapolis building, so the booth you approve in renderings is the booth that shows up on the floor.
LAUNCHING A PRODUCT? FILLING A MEETING PIPELINE? INTRODUCING YOUR BRAND TO A NEW MARKET? The build starts with your goals and ends with your team walking into a finished space.
IN-HOUSE BOOTH BUILDERS
Strategy, design, engineering, fabrication, logistics, and installation, handled by one team in one building.
No vendor coordination. No details lost in handoffs. One partner and one point of contact from kickoff to teardown.
TECHNOLOGY THAT WORKS THE ROOM
AR product demos, interactive displays, and NP CAPTURE lead retrieval that feeds every scanned badge straight into your CRM.
The technology gets designed into the booth from day one, not bolted on at the end.
STRATEGIC DESIGN
Traffic flow, sightlines, display heights: every element is engineered around what you’re at the show to do.
Generate leads, launch a product, or host the meetings that close your year.
PROVEN TRACK RECORD
Award-winning exhibits for Fortune 500 brands, including KOBELCO’s record-breaking CONEXPO experience and Bridgestone’s sustainability showcase at CES.
Your show floor is our body of work.
BOOTH DESIGN
Trade show booth design is everything that happens between signing your space contract and cutting the first material. Spatial planning, traffic flow, sightlines, structure, lighting, materials, and graphics, all resolved in 2D and 3D before fabrication begins.
Done well, it’s the difference between a booth that photographs nicely and a booth that hits its lead number.
Our designers work out of the same building as our fabrication shop.
The person designing your experience sits about ten feet from the person who will actually build it, which means every concept you see has already been pressure-tested for structure, materials, and budget.
You won’t fall in love with a rendering that can’t be built.
IN-HOUSE BOOTH BUILDERS
A booth that works at CES can miss badly at a regional medical meeting. Custom trade show booth design accounts for the specific show: your booth position, your neighbors, the hall’s traffic patterns, hanging sign rights, and height regulations.
It also accounts for what happens after the show closes. We engineer for teardown, transport, and reuse, so one build can carry your whole show calendar.
FROM FIRST SKETCH TO APPROVED RENDERING
You bring the goals; rough ideas are welcome and optional. Our team develops concepts, then walks you through 2D layouts and photorealistic 3D renderings. You give feedback, we revise, and you approve exactly what will get built.
BOOTH OPTIONS
Custom booths come in five configurations: island, peninsula, corner, inline, and full custom environments.
The right one depends on your footprint, your budget, and how you want people to move through the space. Here’s how each works.
ISLAND BOOTHS
Island booths are open on all four sides, which puts your brand in view from every aisle and lets traffic flow through instead of past. They’re the format of choice for demonstrations, hospitality, and brands that want the show to route through them.
ISLAND BOOTH SIZES: 20X20, 30X30, 40X40 AND UP
Smaller islands offer 360-degree access from 20×20 to 40×40 feet. Above 40×50, the ceiling is your ambition: flagship builds run past 100 feet for major brands.
KEY BENEFITS:
PENINSULA BOOTHS
Peninsula booths give you three open sides and a working back wall, balancing visibility with structure. They’re a natural fit for presentations and organized meetings that still need aisle presence.
PENINSULA BOOTH SIZES: 20X20 AND 20X30
The 20×20 is the popular balance of visibility and space; 20×30 adds room for larger companies or complex displays.
KEY BENEFITS:
CORNER BOOTHS
Corner booths sit at aisle intersections with two open sides, which buys you extra visibility and traffic without island-level investment. Two open sides also mean more creative freedom than a standard inline space.
CORNER BOOTH SIZES: 10X10 TO 10X40 AND UP
The standard 10×10 corner gives you dual aisle access; extended corners run 10×20 through 10×40 and beyond for larger displays.
KEY BENEFITS:
INLINE BOOTHS
Inline booths occupy standard row spaces, and limited frontage is exactly where custom design earns its keep. We build inline spaces that use every inch of face time an aisle gives you.
INLINE BOOTH SIZES: 10X10, 10X20, AND 10X30
The 10×10 is the most common footprint on any floor and a smart first build. A 10×20 doubles your space for more product or a small meeting area, and a 10×30 opens room for interactive elements.
KEY BENEFITS:
CUSTOM ENVIRONMENTS
Custom environments go past booth conventions entirely, turning your space into an immersive brand experience that transports visitors into your story. Any footprint, any concept, scaled from intimate settings to full-scale worlds.
KEY BENEFITS:
TECHNOLOGY
Turn your booth into an interactive brand experience that pulls visitors in and keeps them there. Every interaction is tracked through analytics and integrated lead capture, so you leave the show knowing exactly what worked.
INTERACTIVE TECHNOLOGY FEATURES:
FABRICATION
Our 160,000 square foot facility puts advanced equipment and skilled craftspeople under the same roof as your design team. Custom trade show fabrication here covers the full build, and everything is assembled and inspected before it ships, so problems get solved in the shop instead of on the show floor.
160,000
SQ FT FABRICATION FACILITY
27,000
SQ FT LARGEST FLAGSHIP BUILD
100%
WHITE EPVC RECYCLED INTO DECKING
FABRICATION CAPABILITIES:
OUR PROCESS
Every project runs through the same three-phase process, and we bend the process to your goals, not the other way around.
Imagine
Discovery starts with your goals, audience, and brand vision. We develop creative concepts and strategic approaches, produce preliminary designs, and refine them with your feedback until the direction is right.
Create
Ignite
OUR WORK
From an award-winning 27,000 square foot CONEXPO experience to interactive installations that generate thousands of qualified leads, the proof is in the builds. Explore how we’ve helped KOBELCO, Bridgestone, and Hormel create trade show moments their audiences still talk about.
OUR WORK
KOBELCO
•
BRIDGESTONE
•
HORMEL
•
GENERAL MILLS
•
CARGILL
•
NESTLÉ
+ MORE
WHAT CLIENTS SAY
“I have sincerely enjoyed every step of this journey with you. Your amazing creative talents, R&D expertise and incredible attention to detail. Not only was working with you one of the most rewarding experiences, but it was also the most FUN I’ve had collaborating with an outside scenic shop in all my years.”
GENTRY AKENS
Senior Director, Feld Entertainment
“You provided premier service in managing our numerous conference displays. Your creativity, attention to detail, and ability to rapidly respond to issues sets you apart from others in your field.”
MARY CHRIST
Global Medical Leader Digital, Nestlé
“You have another award-winning booth! There were approximately 200 booths at this conference and we were selected as Best in Show – Mid-Size Booth. One of the judges sought me out and gushed, saying that we got it all right: highly targeted messaging, graphics, and interactive components. Their understanding of our product and how we sell, communicating the value, and the ability to convey all of that quickly in the noisy environment of a tradeshow was critical and the execution was flawless.”
MICHELLE MARTIN
Sr. Director of Marketing, 4D Medical
SALLE STEINE
Senior Manager of Events, Legrand
SUSTAINABILITY
We’re committed to exhibits that look good and do good. That means more sustainable materials, design that reduces waste from the first sketch, and engineering that extends the life of every element we build, without trading away creativity or quality.
LEAD CAPTURE
Enhance your custom-built exhibit with NP CAPTURE, our sales enablement and lead capture tool. One badge or QR scan shares videos, images, and content with a prospect instantly, and real-time tracking feeds your CRM so follow-up starts while the show is still running. Every interaction becomes data your sales team can actually use.
PROGRAM MANAGEMENT
We go beyond building exhibits. A dedicated project manager owns your program from cost estimation through on-site execution, and NPX, our project management platform, gives you real-time visibility into transportation, inventory, and on-site operations.
You focus on your audience, and we manage everything between the contract and the show floor.
FAQ
Most trade show exhibit companies outsource part of the work. We don’t. Design, engineering, fabrication, and project management all happen in our 160,000 square foot Minneapolis facility, which gives us complete quality control from concept through installation. We’ve built for B2B and B2C brands across trade shows, retail, and public installations, and we stay involved after install to keep your exhibit performing across its whole show calendar.
Most custom trade show booths fall into five configurations: island booths open on all four sides, peninsula booths with three open sides, corner booths at aisle intersections, inline booths in standard rows, and custom environments that break from traditional footprints entirely. Islands start around 20×20 feet and scale past 100 feet for flagship builds.
Yes. Our climate-controlled warehouse offers secure storage with detailed asset management between shows. Your booth comes back inspected, repaired if needed, and staged for the next move-in.
CASE STUDIES
See how bold ideas became physical builds for some of the nation’s largest brands.
We designed and built KOBELCO’s most successful brand experience to date: a 27,000 square foot CONEXPO exhibit that drove record engagement and lead generation.
Bridgestone came to CES to prove its commitment to sustainability. We built an award-winning experience that communicated, demonstrated, and engaged on exactly that promise.
Let’s talk about your next show.
