Inside The Custom Fabrication Shop

Where Projects Get Built

What You'll Find here

Welders work on steel frames. CNC routers carve 12-foot foam pieces. Studio Artists hand-paint sculptures that ship nationwide. It’s not quiet, but it’s organized, efficient, and built to handle whatever you need.

160,000 SQ FT

of custom fabrication capability in Minneapolis’ North Loop. Every zone is designed to do one thing: turn your concept into a finished installation.

How the Space Works

Our facility is organized by process. Projects move through zones like a production line—but with a lot more problem-solving and a lot less repetition.

Wood Shop

5,600 sq ft

Precision work happens here. Our Komo CNC router carves intricate patterns into plywood for trade show booths and retail installations. The Altendorf table saw (German-engineered, precise down to the millimeter) slices through sheet goods. Traditional woodworking tools handle everything else.

What we build:

Custom millwork, structural framing, CNC-routed details, dimensional signage, anything that starts as wood.

Wood Shop
On-site metal fabrication.

Metal Area

3,750 sq ft

When your project needs structural integrity or architectural metalwork, it starts here. Our MIG and TIG welders handle everything from delicate joins to heavy-duty steel construction. The tube bender creates curved steel elements that would be impossible to achieve otherwise. Our plasma cutter delivers clean cuts through thick plate with precision that keeps tolerances tight.

We’ve built steel frames for multi-story installations, architectural metalwork for retail environments, and custom brackets. Our welders read blueprints, but they also problem-solve on the fly when reality doesn’t match the drawing.

What we build:

Structural steel frames, architectural metalwork, custom brackets and hardware, tube-bent elements, welded assemblies, metal cladding and panels.

Inside Look: Yahoo Billboard Metal Fabrication

Watch how our metal shop fabricates large-scale installations.

Foam Area

3,750 sq ft

EPS foam blocks get carved—by hand and by Hot Wire CNC—into shapes that don’t look possible. 20-foot mascot heads. Replica boulders. Oversized branded objects. Architectural details that would weigh tons in any other material.

Our Fabrication Specialists have carved enough foam to eyeball a block and know exactly how it’ll cut. They understand how foam density affects the finish, how to layer blocks for maximum size, and how to carve details that won’t break during transport. Hand carving gives us flexibility for organic shapes. CNC gives us repeatability for geometric precision. We use both, often on the same project.

What we build:

Large-scale sculptures, mascot heads, faux rock and stone elements, dimensional logos, architectural details, props and set pieces, prototypes and mockups.

Foam Carving and Sculpting

Inside Look: Clash of Clans Sculpture Fabrication

See our foam carving and sculpting process in action.

Fiberglass Shop

3,750 sq ft

Foam sculptures get reinforced with fiberglass and resin. It’s slow work, but the results are durable and weather-resistant enough to last years. We build up layers—cloth, resin, repeat—until the structure can handle real-world conditions.

This is where foam transforms from fragile to permanent. We’ve fiberglassed pieces that sit outdoors through Minnesota winters and Florida summers. The layup process requires patience and experience—too thin and it cracks, too thick and it’s unnecessarily heavy and expensive. Our team knows exactly how many layers each application needs.

What we build:

Outdoor sculptures and installations, durable props, weather-resistant architectural elements, lightweight structural components, formed plastic parts and shells, composite panels, repeated production pieces.

Painting & Finishing

3,750 sq ft

Our paint booth is where projects get their final look. Faux stone finishes that fool people from three feet away. Metallic coatings that catch light perfectly. Weathered textures that make new builds look decades old. Color matching that hits brand standards exactly.

Our Studio Artists and Paint Leads treat this like art—because it is. They mix custom colors, layer finishes for depth, and add details that most people won’t consciously notice but everyone will feel. A hand-painted texture has dimension that printed graphics can’t match. The last 10% of finishing work is what people remember.

What we build:

Faux stone and wood finishes, custom color matching, metallic and specialty coatings, aging and weathering effects, high-gloss finishes, texture work, brand-standard paint applications.

Trolls the Experience, airbrushing their eyes.

Inside Look: Trolls Installation Finishing Work

Watch our painting and finishing process bring projects to life.

Oversized Prop Final Fantasy

Assembly Area

28,000 sq ft

This is where all the pieces come together. Wood frames meet metal structures. Graphics get mounted. Lighting gets wired. We often build out full-scale mockups here to test fit, function, and durability before shipping.

When clients walk through and see their project fully assembled for the first time, this is the room where they realize scale.

What we build:

Final assembly, quality checks, test fits, pre-show staging.

Graphic Production

3000 sq ft

Most shops outsource graphics. We don’t. Our in-house team prints, cuts, laminates, and preps everything from vinyl decals to 40-foot fabric banners.

Our EFI Vutek UV printer handles detail work and billboard-scale prints. Our Colex cutter shapes them with precision.

Why this matters: Speed, color consistency, and the ability to adjust graphics on the fly without waiting on a vendor.

What we produce:

Large-format printing, vinyl cutting, laminating, graphic installation prep.
Vinyl Printing Fabrication Shop
NP Warehouse and Storage

Warehouse & Storage

88,400 sq ft

This isn’t dead storage—it’s active inventory management. We store client assets long-term, maintain our Custom Rental + Reuse inventory, and prep shipments for events nationwide. Climate-controlled and organized down to the pallet.

What happens here:

Asset management, inventory control, rental storage, shipping logistics.

The People Who Build It

You’re working with craftspeople who’ve spent years—sometimes decades—mastering specific skills.

“I grew up building LEGOs, so working on the LEGOLAND amusement park project was really cool—creating larger-than-life LEGOs at a massive scale. That project involved a lot of aluminum and steel welding, which is right in my wheelhouse.”

Roddy takes blueprints and drawings and fabricates them using welding, carpentry, sculpting, CNC machining, fiberglass, mold making, and electrical work.

With a BFA in Industrial Design with a minor in sculpture and 8 years of experience, his expertise is in metalwork and sanding/finishing.

Roddy Ecklund

Fabricator / Job Lead

“One of my favorite projects is the Goosebumps Doorway. We only had a 2D image to reference and ended up recreating it exactly. That’s the kind of problem-solving that makes this work interesting.”

Daniel creates 3D CAD models and technical drawings based on creative designs, then facilitates the fabrication process by leading a team or building elements himself.

With 10+ years of experience in creative fabrication, Daniel brings versatility across multiple disciplines rather than specializing in just one area.

Daniel Laird

Studio Artist / Lead Fabricator

Roddy and Daniel are just two members of a larger team. Behind every project, you’ll find specialists who’ve dedicated years to mastering their craft—from CNC programmers who turn code into carved foam to studio artists who can make brand-new installations look decades old.

Sr. Fabrication Specialists

They’ve seen every material and solved every “impossible” request. They know three ways to build something before you finish explaining it.

 

CNC Specialists & Drafter/Programmers

They translate digital files into physical precision. They write code that tells machines exactly how to carve, cut, and shape.

 

Studio Artists

They add the details that matter. Hand-painted textures, aged finishes, subtle touches that make the difference between “looks good” and “looks real.”

Production & Fabrication Leads

They manage timelines, coordinate workflows, and make sure every piece is where it needs to be when it needs to be there.

Painting & Finishing Leads

They know the last 10% is what people remember. A glossy coat. A weathered texture. Perfection in the details.

 

Why Everything Under One Roof Matters

Most fabrication shops specialize. Metal shops do metal. Wood shops do wood. Paint shops do finishing. We do all of it. That’s not just convenient—it’s a competitive advantage.

Faster
Timelines

When your CNC programmer sits 50 feet from your welder, who sits 100 feet from your painter, problems get solved in minutes, not days. No waiting on vendors. No email chains. Just walk over and figure it out.
Better Quality Control

Better
Quality Control

We're not managing five subcontractors. We're managing one team under one roof. That means consistency, accountability, and fewer things getting lost in translation.
Problem Solving icon

More Creative
Problem-Solving

Our team collaborates in real time. A Studio Artist volunteers a technique that saves the timeline. A Fabrication Lead offers a workaround. That doesn't happen when everyone's in different buildings.
Get What You Need icon

You Get
What You Need

We don't shoehorn your project into a narrow specialty. Need metal AND foam AND custom lighting? Done. Need 3D printing AND hand-carving AND faux stone finishing? Already on it.

The Equipment

We invest in tools that expand what’s possible. Here’s what’s on the floor.

CNC & Woodworking​

Komo CNC Router
Patriot CNC, Frog Mill CNC, Hot Wire CNC
Altendorf Table Saw
Drill presses, miter saws, specialty tools

Metalworking

Miller welders (MIG, TIG, stick)
Plasma cutter
Tube bender, sheet roller
Iron worker, shear
ESAB welders

3D Printing

7+ printers: Kraken, Bamboo
Raise, SLA, Make-It
Multiple technologies (FDM, resin, large-format)

Graphics & Finishing

EFI H1625 Vutek UV Printer
Colex Sharpcut Digital flatbed cutter
62" Laminator
Paint booth, sanding booth
Plural urethane sprayers

Come See It Yourself

We’re proud of this facility and we show it to clients regularly. If you’re in the Twin Cities—or planning to be—schedule a tour. Walk the floor. Meet the team. See what 160,000 sq ft of fabrication capability looks like in action.

Fair warning: it’s loud, it’s active, and you’ll probably see three projects in progress at once. But you’ll leave knowing exactly who’s building your project—and how we do it.

Case Studies

We take pride in the powerful results we’ve delivered for our clients. See how we’ve transformed bold ideas into tangible realities for some of the nation’s largest brands.

3M Airport Ad

3M: Airport Exhibit | Transit Advertising

Our airport advertising solution for 3M included immersive technology with beacons for interactive privacy education.
Skrewball Bus Shelter Ad

Skrewball: Branded Environment Bus Shelter Ad

Discover how a bus shelter ad transformed into a branded environment, elevating Skrewball's transit advertising with an immersive 10-foot bottle scented installation.
Final+Fantasy+Titan+Replica

Final Fantasy: Fan Experience With AR Event Tech

To celebrate the anniversary of the Final Fantasy video game, we designed an interactive fan experience with AR event technology.

from the blog: immersive insights

Explore our blog for insights on creating immersive, unforgettable brand experiences. Dive into trends, tips, and ideas to help your brand stand out—whether you’re new to marketing or an expert.