Create photo-worthy brand moments with custom props

Props that command attention

At NPARALLEL + Atomic Props, we specialize in creating custom props that bring your boldest ideas to life. Our team of skilled prop makers, sculptors, and fabricators bring decades of experience to every project, ensuring your vision comes to life with precision and impact.

From small-scale replicas to massive installations, we handle projects of any size and complexity. Our 160,000-square-foot fabrication shop houses the latest technology and traditional craftsmanship needed to create props that not only look incredible but are built to perform in demanding environments.

What We Build

3D Foam Props & Sculptures

Our expertise in 3D foam sculpting allows us to create lightweight yet durable props for events, activations, and permanent installations.

Using advanced foam carving techniques including CNC cutting, hot wire sculpting, and hand carving, we produce detailed props that can be finished to look like any material—from realistic wood grain to polished metal.

Whether you need fantasy props for themed environments or realistic replicas for marketing campaigns, our foam fabricators deliver exceptional results.

Dwight Sculpture Foam Carving In Progress

Funko Dwight The Office Custom Sculpture

Target Sprinkler Custom Interactive Prop

Giant Props & Oversized Replicas

When you need to make a big statement, giant props deliver maximum impact.

Our prop manufacturers have created everything from 20-foot sprinklers to giant Puma shoes to Final Fantasy’s Titan, each engineered with internal frameworks for stability and designed for safe transport and installation.

These oversized props serve as powerful marketing tools, creating memorable experiences that stick with audiences long after they’ve left your event or location.

Transit Advertising Props

Revolutionize transit ads with props that transform bus shelters and transit stations into brand experiences.

Our props work both within shelter spaces and as dramatic toppers that extend above structures.

We’ve built giant bottles and oversized replicas for bus shelter ads, 3D wallscapes in airport ads, custom seating transit shelters, and more.

Each prop is designed for high-traffic urban environments, built to withstand constant public interaction, and creates a memorable touchpoint that commuters can’t ignore.

3d prop for Makers Mark whiskey billboard

3d billboard props

Transform flat advertising into dimensional experiences with custom 3D billboard props that make your message impossible to ignore.

Our outdoor advertising props extend beyond the billboard surface, creating dramatic three-dimensional effects that stop traffic and capture attention from blocks away.

From giant product bottles that appear to pour into the street to massive hands reaching out from billboards, our props turn traditional advertising space into experiential marketing opportunities.

Each prop is engineered to withstand weather extremes while maintaining structural integrity and visual impact.

Our Prop Fabrication Process

Every project is unique, but our process ensures consistent results that exceed expectations. From concept through installation, we guide you through each step with clear communication, expert craftsmanship, and meticulous attention to detail.

Concept Development

Every project begins with understanding your vision, objectives, and constraints.

Our team works with you to refine concepts, ensuring the final prop aligns perfectly with your brand and campaign goals.

Design & Engineering

Using advanced 3D modeling software, we create detailed designs that account for materials, structural requirements, and practical considerations like transport and installation.

You’ll see exactly what your prop will look like before we begin fabrication.

Titan Prop 3d modeling software rendering

Titan Giant Prop Final Fantasy Fan Experience

Clash of Clans Oversized Prop Rendering Sketch

Expert Fabrication

Our prop makers utilize a full range of fabrication techniques:

Foam carving and sculpting
3D printing for detailed components
Metal framework construction
Fiberglass and composite work
Precision woodworking
Custom electronics integration

Professional Finishing

Every prop receives meticulous finishing work in our dedicated paint booth.

Our artists can achieve any look you envision—from photorealistic textures to fantasy finishes that seem to glow from within.

Release the Kraken Seating Faux Finishing

Installation & Support

We don’t just build props; we ensure they’re properly installed and performing as intended.

Our team provides comprehensive logistics, transportation, and installation services and ongoing support to keep your investment looking and functioning at its best.

Clash of Clans Activation Logistics Transportation

Billboard Props Transportation Logistics

Experiential Marketing Installation Transportation

Why Choose NPARALLEL + Atomic Props

IN HOUSE CAPABILITIES

From initial design through final installation, everything happens under one roof. This integrated approach ensures quality control, faster timelines, and better communication throughout your project.

ADVANCED TECHNOLOGY

Our fabrication facility features state-of-the-art equipment including large-format 3D printers, CNC foam cutting systems, and precision metalworking tools. We combine this technology with traditional craftsmanship for superior results.

PROVEN TRACK RECORD

We've created memorable props for major brands and events, earning recognition for both creativity and execution. Our portfolio includes everything from intimate retail displays to massive outdoor installations.

FUTURE FORWARD

Our props aren't just static displays. We integrate cutting-edge technology including interactive sensors, LED systems, and digital displays to create props that engage audiences in new and exciting ways.

APPLICATIONS + INDUSTRIES

Custom props have the power to transform any environment into an engaging brand experience. Across industries and applications, our props create memorable moments that connect with audiences and amplify your marketing message in ways traditional advertising simply can’t match.

Trade Shows & Conventions

– Booth centerpieces
– Interactive displays
– Photo opportunity props
– Branded environments

Entertainment & Events

– Theme park installations
– Movie and TV props
– Corporate events
– Festival decorations

Retail & Hospitality

– Store displays
– Restaurant theming
– Hotel lobby installations
– Shopping center attractions

OOH Advertising

– 3D billboard installations
– Bus shelter prop installations
– Transit station displays
– Mobile advertising props

Materials & Capabilities

Our prop fabrication expertise spans multiple materials and techniques:

Wood: Traditional woodworking, CNC routing, custom millwork

Composites: Fiberglass, carbon fiber, and resin work for lightweight strength

Metal: Aluminum and steel framework, decorative metalwork, powder coating

Plastics: Thermoforming, vacuum forming, 3D printing in multiple materials

Get Started on Your Custom Props Project

Ready to create props that get people talking? Our team is here to help you transform your vision into reality. Whether you have detailed plans or just a spark of an idea, we’ll work with you to develop a custom solution that exceeds your expectations.

Case Studies

We take pride in the powerful results we’ve delivered for our clients. See how we’ve transformed bold ideas into tangible realities for some of the nation’s largest brands.

Trolls: Immersive Fan Experience

Our team crafted over 100 custom props, creating an immersive Trolls experience that offered visitors a memorable and interactive journey through a series of themed environments.

Final Fantasy: Fan Experience With AR Event Tech

To celebrate the anniversary of the Final Fantasy video game, we designed an interactive fan experience with AR event technology.

Clash of Clans: Brand Experience

To commemorate the 5th anniversary of the Clash of Clans video game, we brought the game’s world to life with larger-than-life characters and structures in New York City, Los Angeles, and London.

from the blog: immersive insights

Explore our blog for insights on creating immersive, unforgettable brand experiences. Dive into trends, tips, and ideas to help your brand stand out—whether you’re new to marketing or an expert.