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How Street Furniture is Transforming Urban Brand Experiences
Discover how modular exhibit design maximizes your trade show budget while creating flexible, reusable spaces that adapt to any venue. Learn the key advantages of modular design for your next event.
Key Elements of an Immersive Brand Experience
Discover how to create a powerful immersive exhibition that engages all senses and drives measurable results. From authentic storytelling to strategic tech integration, learn the key components that transform ordinary displays into memorable brand experiences.
Success Stories
See how we’ve helped brands create extraordinary experiences and achieve measurable results.
Ecolab: Immersive Facility Care Experience at ISSA
At ISSA 2025, NPARALLEL + Atomic Props partnered with Ecolab to transform an existing exhibit into a hotel-inspired, immersive environment—showcasing facility care solutions through intentional design and experience-led storytelling.
General Mills: Contemporary NACS Trade Show Exhibit
General Mills partnered with NPARALLEL + Atomic Props to reimagine their presence at NACS. The result: a bold, contemporary exhibit powered by multisensory design, digital engagement, and a flexible structure that sparked connection, increased dwell time, and generated measurable leads.
Banner Engineering: Mobile Showroom
See how NPARALLEL + Atomic Props transformed a motorhome into a high-end, climate-controlled mobile showroom for Banner Engineering’s automation solutions.
Trade Show Exhibitor Guides
Navigate any show like a pro with our detailed playbooks covering logistics, design strategies, and ROI optimization for major industry events.

Coachella Exhibitor Guide
Create buzz at Coachella with custom brand activations designed for the desert festival environment. Connect with trendsetters and influencers at America’s premier cultural event.

South by Southwest Exhibitor Guide
Your complete guide to exhibiting at SXSW. We share expert strategies, logistics tips, and design insights to help you succeed at Austin’s premier festival.

CES Exhibitor Guide
Transform your CES presence with award-winning exhibit experiences. Years of Vegas expertise helping tech brands like Bridgestone create unforgettable moments.