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How Street Furniture is Transforming Urban Brand Experiences
Discover how modular exhibit design maximizes your trade show budget while creating flexible, reusable spaces that adapt to any venue. Learn the key advantages of modular design for your next event.
How Experiential Sports Marketing Creates Legendary Brand Moments
Discover how modular exhibit design maximizes your trade show budget while creating flexible, reusable spaces that adapt to any venue. Learn the key advantages of modular design for your next event.
Key Elements of an Immersive Brand Experience
Discover how to create a powerful immersive exhibition that engages all senses and drives measurable results. From authentic storytelling to strategic tech integration, learn the key components that transform ordinary displays into memorable brand experiences.
Success Stories
See how we’ve helped brands create extraordinary experiences and achieve measurable results.
Wenger & Lutefish: Buzzworthy Trade Show Exhibit
Discover how NPARALLEL + Atomic Props created a lifestyle-inspired trade show exhibit and built “Louie the Lutefish,” a larger-than-life mascot photo op that boosted engagement, social buzz, and ROI for Wenger.
Google Lens: Immersive OOH Campaign
Discover how NPARALLEL + Atomic Props partnered with PXP to create the award-winning “Find That Thing” campaign for Google Lens. From fur-covered walls to fabric-inspired bus shelters, this tactile OOH activation engaged Gen Z, drove awareness, and won multiple prestigious awards.
Firestone: Roadshow Mobile Experience
Firestone hit the road with a nationwide mobile activation to launch its new line of energy-efficient tires. Partnering with NPARALLEL + Atomic Props, the brand created an interactive roadshow featuring a virtual reality pitching game, custom-fabricated displays, and hospitality experiences that connected dealers and clients across more than a dozen cities.
Trade Show Exhibitor Guides
Navigate any show like a pro with our detailed playbooks covering logistics, design strategies, and ROI optimization for major industry events.
Coachella Exhibitor Guide
Create buzz at Coachella with custom brand activations designed for the desert festival environment. Connect with trendsetters and influencers at America’s premier cultural event.
South by Southwest Exhibitor Guide
Your complete guide to exhibiting at SXSW. We share expert strategies, logistics tips, and design insights to help you succeed at Austin’s premier festival.
CES Exhibitor Guide
Transform your CES presence with award-winning exhibit experiences. Years of Vegas expertise helping tech brands like Bridgestone create unforgettable moments.