We Design and Build Immersive Pop Up Events

From Pop Up Design to Custom Fabrication to Installation

When your brand needs to make an immediate impact, pop-up experiences cut through the digital noise. NPARALLEL + Atomic Props transforms concepts into captivating physical environments using our in-house fabrication shop and integrated event technology solutions. Unlike agencies that coordinate multiple vendors, we control every element of your activation—from initial design through final installation.

Our award-winning team has created everything from interactive installations that generated thousands of social shares to custom-fabricated environments that drove measurable brand lift. When you need to create genuine connections with your audience, we build the experiences that make it happen.

The Pop Up Opportunity

What is a pop up and why are brands increasingly employing them in marketing campaigns? Modern pop-up experiences go far beyond temporary retail. Today’s most successful activations combine physical environments with digital touchpoints, creating immersive brand encounters that generate engagement and meaningful connections.

The rise of social media has amplified the impact of well-executed pop-ups, turning single experiences into viral content that reaches millions. Consumers actively seek out Instagram-worthy experiences, making strategic pop-ups a powerful tool for organic brand amplification.

Our approach leverages advanced fabrication techniques and integrated technology to create pop-ups that function as powerful brand amplification tools.

Pop Up Applications

The most effective pop-up experiences are built around specific business objectives. Whether you’re driving product awareness, testing market response, or reinforcing brand values, each activation type requires different approaches to design, technology integration, and audience engagement to achieve maximum impact.

Product Launches

Create hands-on demonstration environments where customers experience your innovations firsthand. Our interactive installations combine custom-fabricated showcase environments with virtual reality demonstrations and immersive displays that transform product features into engaging experiences.

Brand Storytelling

Convert your brand narrative into tangible experiences using custom-fabricated elements, projection mapping, and multi-sensory technology. We’ve created scent-triggered memory experiences and haptic feedback installations that make abstract brand values physically memorable and emotionally resonant.

Seasonal Activations

Capitalize on holidays, events, and cultural moments with rapidly deployable experiences. Our modular fabrication approach allows for quick customization while maintaining sophisticated execution that matches your brand standards.

Guerrilla Marketing

Launch unexpected brand encounters in high-traffic urban environments. These permitted street-level installations combine eye-catching custom-built elements with interactive technology to create spontaneous brand connections that amplify across social media.

Corporate Showcases

Demonstrate company values through immersive environments that engage potential employees, community members, and stakeholders. We integrate virtual reality career simulations with interactive displays that showcase workplace culture and innovation.

Advanced Technology Integration

Today’s most impactful pop-up experiences blend physical environments with cutting-edge technology to create interactions that captivate audiences and amplify your brand message. Our integrated approach means technology isn’t an add-on—it’s woven directly into custom-fabricated elements to create cohesive experiences that feel natural and engaging.

IMMERSIVE VISUAL EXPERIENCES

Large-scale LED walls, projection mapping, and holographic displays transform spaces into captivating visual storytelling environments that command attention and create shareable moments.

INTERACTIVE PHYSICAL ELEMENTS

Touch-responsive surfaces, gesture recognition systems, and motion-activated displays create engaging touchpoints that invite participation and generate memorable brand interactions.

MULTISENSORY ACTIVATIONS

Custom sound design, scent machines, haptic feedback systems, and tactile installations engage all five senses, creating deeper emotional connections that extend far beyond the initial experience.

SOCIAL MEDIA INTEGRATION

Custom photo opportunities, real-time content creation, and Instagram-worthy installations amplify your pop-up's reach beyond its physical footprint, extending your brand message across digital platforms.

Complete Fabrication Control

Our state-of-the-art fabrication facility handles everything your vision requires—from large-scale sculptures and architectural elements to intricate branded details and technology housing. With capabilities spanning CNC machining, 3D printing, traditional craftsmanship, and specialty finishes, we create pop-up elements that are both visually striking and structurally sound.

Traditional experiential marketing agencies coordinate multiple vendors, often leading to quality inconsistencies and communication challenges. NPARALLEL + Atomic Props controls every aspect of your pop-up from initial concept through final installation, ensuring faster turnaround times, better quality control, and technology integrated into custom-built elements.

Industry Expertise

Creating compelling pop-up experiences is only half the challenge—executing them successfully requires deep understanding of logistics, regulations, and stakeholder management. Our team brings years of experience navigating the complex requirements of different activation environments, handling all the behind-the-scenes complexities so you can focus on creating impactful brand experiences.

Event + Festival Integration

We navigate the unique challenges of activating within existing events—from power limitations and space constraints to audience flow and safety requirements. Our experience with major festivals and conferences means we understand how to make your brand stand out while respecting event protocols and maximizing attendee engagement.

URBAN ENVIRONMENT ACTIVATIONS

Street-level pop-ups require different considerations than controlled indoor spaces. Our team handles municipal permits, pedestrian safety protocols, weather protection strategies, and the logistics of creating impactful experiences in busy urban environments without disrupting foot traffic.

RETAIL + COMMERCIAL PARTNERSHIPS

When your pop-up integrates with existing retail spaces or commercial properties, we work directly with property managers and retail partners to ensure compliance with building requirements while maximizing your brand presence and maintaining first-class customer experiences.

CORPORATE + B2B EVENTS

From trade show extensions to corporate events, we create professional environments that engage business audiences while maintaining the sophistication your brand requires in B2B contexts and corporate settings.

Our Strategic Approach

At NPARALLEL + Atomic Props, our experience design process leads to creative, efficient, collaborative, and cohesive project execution for every type of brand activation. It’s a customizable approach we’ve refined over the years to match each client’s specific visions and project requirements.

Imagine

This first phase begins with understanding your project needs and desired outcomes. Our team collaborates to develop creative concepts and strategies, producing preliminary designs and eventually final designs that showcase the full possibilities of your vision. Upon your approval, we move to CREATE.

Create

The second phase encompasses the entire journey from creation to final installation and event launch. We collaborate with clients, project teams, tech specialists, fabricators, designers, and detailers to execute your vision. Our primary focus is creating the optimal experience for your event and activation. Now, it’s time to IGNITE.

Ignite

The final phase is where your brand shines—the activation goes live. This phase includes logistics, installation, asset management, talent coordination, and technology execution. We deploy analytics tools to gain actionable insights and ensure your assets are protected throughout and after the event, acting as your true partner in creating lasting impact.

Pop Up Success Stories

We take pride in the powerful results we’ve delivered for our clients. See how we’ve transformed bold ideas into tangible realities for some of the nation’s largest brands.

Ready to Create Your Pop Up Experience?

Let’s discuss ways we can help turn your brand’s vision into a tangible reality. Contact us in whatever form is most convenient. We look forward to hearing from you!

from the blog: immersive insights

Explore our blog for insights on creating immersive, unforgettable brand experiences. Dive into trends, tips, and ideas to help your brand stand out—whether you’re new to marketing or an expert.