Turn Audiences Into Advocates With Fan Experiences & Sports Marketing
Entertainment & Sports Marketing Excellence
Fan experiences aren’t just about entertainment—they’re about belonging. Whether you’re launching a blockbuster movie activation, celebrating a championship, bringing a video game to life, or creating cultural moments that transcend screens and stadiums, we understand that fans crave authentic connections and shareable experiences.
At NPARALLEL + Atomic Props, we design and build fan experiences that transform passive viewers into active participants. From immersive entertainment events to sports marketing activations at Super Bowl FanFests and MLB venues, we create the moments that fans talk about long after the final whistle, the last song, or the closing credits.
Our Fan Experience Capabilities
We pinpoint your distinctive market and audience, giving us the insight we need to develop and conceptualize your experience. Whether you’re working with entertainment companies or sports brands, we help figure out the best approach to sculpting your project within whatever budget you’re working with—we’re creative, resourceful, and experienced enough to find the solution you’re after.
From permanent installations to touring activations, here’s how we bring fan experiences to life:
Sports Arena & Venue Experiences
Transform any sports facility into an extension of your brand story. We create branded environments that enhance the fan journey from arrival to departure, turning stadiums and arenas into destinations that celebrate team spirit and create lifelong memories.
Unlike traditional sports marketing agencies that focus solely on campaigns, our sports marketing expertise includes partnerships with major brands like Nike, Coca-Cola, New Era, AT&T, Under Armour, and venue partnerships with iconic locations like US Bank Stadium, Citi Field, Target Field, and Bridgestone Arena.
Our Solutions
- Interactive fan zones and activation areas
- Large-scale branded installations and displays
- Concourse experiences and wayfinding solutions
- Interactive gaming and photo opportunities
- Sensory experiences with sound, lighting, and scent integration
- Mascot experiences and kids’ zones
- Super Bowl FanFests and championship celebrations
Comic Convention & Entertainment Experiences
Bring fictional worlds to life with precision craftsmanship and innovative technology. Our team creates immersive environments that transport fans directly into the stories they love, whether it’s concert fan activations, festival installations, or pop culture celebrations.
Our entertainment portfolio includes major successes like the Trolls immersive experience with 100+ custom props, The Walking Dead Deadquarters pop-up at Comic-Con, and the Final Fantasy AR experience that generated 5.5 million impressions.
Our Solutions Include:
- Life-size character replicas and interactive figures
- Immersive themed environments and photo opportunities
- Interactive gaming experiences with AR/VR integration
- Product demonstration areas designed for high-traffic environments
- Meet-and-greet spaces that enhance fan interactions
- Merchandise displays that become experiences themselves
Pop-Up Fan Activations
Create buzz anywhere with mobile fan experiences designed for maximum impact and easy deployment. These touring solutions travel between venues, creating temporary installations perfect for festivals, events, and retail environments.
We handle complete logistics including shipping, installation, teardown, and storage, ensuring your activation moves efficiently from city to city while maintaining brand consistency and visual impact.
Our Solutions Include:
- Touring activations that travel between venues
- Temporary installations for festivals and events
- Interactive brand experiences for retail environments
- Guerrilla marketing installations
- Social media-optimized photo moments
- Complete logistics and transportation management
Fan Community Spaces
Design permanent and temporary gathering spaces where fans can connect, celebrate, and share their passion through dedicated environments that foster community building.
Every space is fully customized to your brand and fan community needs—we don’t offer standard packages, ensuring each environment reflects your unique identity and objectives.
Our Solutions Include:
- Team stores and branded retail environments
- Branded retail kiosks and selling environments
- Premium hospitality environments
- Season ticket holder exclusive spaces
- Alumni and supporter club gathering areas
- VIP engagement areas
Technology That Enhances Every Fan Experience
Modern fan experiences blend physical and digital touchpoints to create deeper connections. Whether we’re bringing a video game character to life or creating an interactive sports activation, we integrate cutting-edge event technology that enhances rather than overwhelms the human connection:
Interactive Engagement
- Facial Recognition: Personalized experiences that remember returning fans
- Gesture Recognition: Touch-free interactions perfect for high-traffic areas
- Mobile Integration: Apps and QR codes that extend the experience beyond the venue
- Real-time Social Sharing: Built-in features that encourage organic social amplification
- Emotion Recognition: Advanced technology that responds to audience engagement levels
Immersive Technologies
- Augmented Reality (AR): Overlay digital content onto physical environments for interactive storytelling
- Virtual Reality (VR): Transport fans to entirely new worlds and exclusive behind-the-scenes experiences
- Advanced Animatronics: Lifelike characters that interact with fans in real-time
- Multi-Sensory Elements: Sound, lighting, scent, and haptic feedback for complete immersion
Our Strategic Approach
At NPARALLEL + Atomic Props, our experience design process leads to creative, efficient, collaborative, and cohesive project execution for every type of fan activation.
It’s a unique, customizable approach we’ve refined over the years to match each client’s and every project’s specific visions and needs.
Imagine
This first phase begins with a preliminary conversation to understand your fan base, their culture, traditions, and emotional drivers. Every fan community has its own unique characteristics—from gaming enthusiasts to sports superfans—and we start by understanding what makes your audience special.
We work together to provide everything needed to bring the best concept to life, developing creative concepts and strategies that tap into the emotions that drive fandom—pride, excitement, nostalgia, and belonging.
After collaboration, we produce preliminary designs and eventually final designs that show the possibilities of your vision. Upon client approval, we move to CREATE.
Create
The second phase encompasses the entire journey from creation to final installation and event launch.
We collaborate with clients, project teams, tech specialists, fabricators, designers, and detailers to bring fan dreams to life. Our primary focus is creating the best journey for their event and activation, whether it’s 100 VIPs at a movie premiere or 100,000 festival attendees at a Super Bowl FanFest.
We design experiences that work at any scale, ensuring installations can handle thousands of interactions while maintaining visual appeal and functionality throughout the entire activation period. Now, it’s time to IGNITE.
Ignite
Why Fan Experiences Matter for Your Brand
Fan environments represent some of the most emotionally charged spaces where brands can connect with audiences. Whether it’s the energy of a game-day crowd, the passion of comic convention attendees, or the excitement of an interactive pop-up celebrating beloved characters, these moments offer unparalleled opportunities for authentic brand engagement.
Key Benefits
- Passionate Audiences: Fans are already emotionally invested, creating ideal conditions for meaningful brand interactions
- Extended Engagement Time: Sports venues and entertainment events provide hours of exposure, not seconds
- Social Amplification: Fans naturally share experiences, extending your brand reach organically
- Memory Creation: Immersive experiences create lasting brand associations tied to positive emotions
- Cross-Platform Impact: Entertainment and sports events drive both immediate engagement and long-term brand loyalty
Why Choose Us
We understand the pressures organizations face—tight deadlines, demanding stakeholders, and the constant need for impeccable execution. That’s why we’ve built our entire operation around delivering exceptional results that exceed expectations and create lasting impact.
END-TO-END EXECUTION UNDER ONE ROOF
DUAL EXPERTISE IN ENTERTAINMENT & SPORTS
TECHNOLOGY THAT DIFFERENTIATES
SCALE TO MATCH YOUR CREATIVE AMBITIONS
Success Stories
Our fan experiences consistently deliver the moments that fans remember forever. See how we’ve transformed passionate audiences into brand advocates across entertainment and sports marketing campaigns.
Trolls: Immersive Fan Experience
Our team crafted over 100 custom props, creating an immersive Trolls experience that offered visitors a memorable and interactive journey through a series of themed environments.
Clash of Clans: 5th Anniversary
For the 5th anniversary of the Clash of Clans video game, we built massive installations across 3 cities: an 18-foot Tesla Tower in Brooklyn, 12-foot Giant in LA, and 11-foot Barbarian in London.
The Walking Dead: Deadquarters
We created the ultimate fan experience pop up for The Walking Dead fans at Comic-Con with a Deadquarters installation, boosting engagement and social media buzz for AMC.
Final Fantasy: 15th Anniversary
To celebrate the anniversary of the Final Fantasy video game, we created an AR fan experience with a 16-foot Titan replica that generated 5.5 million impressions in 6 days at Hollywood Walk of Fame.
Ready to Create Your Fan Experience?
Let’s discuss how we can help you connect with your most passionate audiences through immersive fan experiences that create lasting brand connections.
Whether you’re planning a permanent installation in a sports venue, a touring activation for comic conventions, an entertainment brand activation, a sports marketing campaign for game day, or a pop-up experience, our team has the expertise and capabilities to bring your vision to life.
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