Turn Audiences Into Advocates With Fan Experiences
Fan Engagement Marketing Excellence
Fan experiences aren’t just about entertainment—they’re about belonging. When a gamer steps into a life-size recreation of their favorite game world or when a movie fan touches a prop from an iconic scene, when enthusiasts gather in an environment pulled directly from the stories they love—that’s when passive audiences become active participants.
At NPARALLEL + Atomic Props, we design and build immersive fan experiences that transform how entertainment brands connect with their most passionate audiences. From blockbuster movie premieres to gaming convention takeovers, from streaming service activations to pop culture installations, we create the moments fans talk about long after the credits roll.
Our Fan Experience Capabilities
We pinpoint your distinctive market and audience, giving us the insight we need to develop and conceptualize your fan event. Whether you’re working with entertainment companies or gaming activations, we help figure out the best approach to sculpting your project within whatever budget you’re working with—we’re creative, resourceful, and experienced enough to find the solution you’re after.
From permanent installations to touring activations, here’s how we bring fan engagement to life:
Comic Convention & Entertainment Experiences
Bring fictional worlds to life with precision craftsmanship and innovative technology. Our team creates immersive environments that transport fans directly into the stories they love, whether it’s concert fan activations, festival installations, or pop culture celebrations.
Our entertainment portfolio includes major successes like the Trolls immersive experience with 100+ custom props, The Walking Dead Deadquarters pop-up at Comic-Con, and the Final Fantasy AR experience that generated 5.5 million impressions.
Our Solutions Include:
- Life-size character replicas and interactive figures
- Immersive themed environments and photo opportunities
- Interactive gaming experiences with AR/VR integration
- Product demonstration areas designed for high-traffic environments
- Meet-and-greet spaces that enhance fan interactions
- Merchandise displays that become experiences themselves
Pop-Up Fan Activations
Create buzz anywhere with mobile fan experiences designed for maximum impact and easy deployment. These touring solutions travel between venues, creating temporary installations perfect for festivals, events, and retail environments.
We handle complete logistics including shipping, installation, teardown, and storage, ensuring your activation moves efficiently from city to city while maintaining brand consistency and visual impact.
Our Solutions Include:
- Touring activations that travel between venues
- Temporary installations for festivals and events
- Interactive brand experiences for retail environments
- Guerrilla marketing installations
- Social media-optimized photo moments
- Complete logistics and transportation management
Fan Community Spaces
Design permanent and temporary gathering spaces where fans can connect, celebrate, and share their passion through dedicated environments that foster community building.
Every space is fully customized to your brand and fan community needs—we don’t offer standard packages, ensuring each environment reflects your unique identity and objectives.
Our Solutions Include:
- Stores and branded retail environments
- Branded retail kiosks and selling environments
- Premium hospitality environments
- Ticket holder exclusive spaces
- VIP fan engagement areas
Technology That Enhances Every Fan Event
Modern fan experiences blend physical and digital touchpoints to create deeper connections. Whether we’re bringing a video game character to life or creating an interactive movie event activation, we integrate cutting-edge event technology that enhances rather than overwhelms the human connection:
Interactive Engagement
- Facial Recognition: Personalized experiences that remember returning fans
- Gesture Recognition: Touch-free interactions perfect for high-traffic areas
- Mobile Integration: Apps and QR codes that extend the experience beyond the venue
- Real-time Social Sharing: Built-in features that encourage organic social amplification
- Emotion Recognition: Advanced technology that responds to audience engagement levels
Immersive Technologies
- Augmented Reality (AR): Overlay digital content onto physical environments for interactive storytelling
- Virtual Reality (VR): Transport fans to entirely new worlds and exclusive behind-the-scenes experiences
- Advanced Animatronics: Lifelike characters that interact with fans in real-time
- Multi-Sensory Elements: Sound, lighting, scent, and haptic feedback for complete immersion
Our Strategic Approach
At NPARALLEL + Atomic Props, our experience design process leads to creative, efficient, collaborative, and cohesive project execution for every type of fan activation.
It’s a unique, customizable approach we’ve refined over the years to match each client’s and every project’s specific visions and needs.
Imagine
This first phase begins with a preliminary conversation to understand your fan base, their culture, traditions, and emotional drivers. Every fan community has its own unique characteristics—from gaming enthusiasts to movie superfans—and we start by understanding what makes your audience special.
We work together to provide everything needed to bring the best concept to life, developing creative concepts and strategies that tap into the emotions that drive fandom—pride, excitement, nostalgia, and belonging.
After collaboration, we produce preliminary designs and eventually final designs that show the possibilities of your vision. Upon client approval, we move to CREATE.
Create
The second phase encompasses the entire journey from creation to final installation and fan event launch.
We collaborate with clients, project teams, tech specialists, fabricators, designers, and detailers to bring fan dreams to life. Our primary focus is creating the best journey for their event and activation, whether it’s 100 VIPs at a movie premiere or 100,000 festival attendees at Comic Con.
We design experiences that work at any scale, ensuring installations can handle thousands of interactions while maintaining visual appeal and functionality throughout the entire activation period. Now, it’s time to IGNITE.
Ignite
Why Fan Experiences Matter for Your Brand
Entertainment fans are unlike any other audience. They’re emotionally invested before they walk through the door. They arrive ready to believe and ready to share. The challenge isn’t capturing their attention—it’s giving them an experience worthy of their passion.
Smart fan engagement ideas go beyond photo ops and branded backdrops. The most effective fan experiences create authentic touchpoints between fictional worlds and physical reality, offering fans the chance to step inside the stories that matter to them.
Key Benefits
- Passionate Audiences: Fans are already emotionally invested, creating ideal conditions for meaningful brand interactions
- Extended Engagement Time: Fans spend 20-45 minutes in well-designed experiences vs. seconds with traditional marketing
- Social Amplification: Fans naturally share experiences, extending your brand reach organically
- Lasting Brand Loyalty: Immersive experiences create emotional memories that influence purchase decisions and franchise loyalty
- Cross-Platform Impact: Physical activations drive streaming numbers, game downloads, and merchandise sales
Why Choose Us
We understand the pressures organizations face—tight deadlines, demanding stakeholders, and the constant need for impeccable execution. That’s why we’ve built our entire operation around delivering exceptional results that exceed expectations and create lasting impact.
END-TO-END EXECUTION UNDER ONE ROOF
DUAL EXPERTISE IN ENTERTAINMENT & GAMING
TECHNOLOGY THAT DIFFERENTIATES
SCALE TO MATCH YOUR CREATIVE AMBITIONS
case studies
Our fan experiences consistently deliver the moments that fans remember forever. See how we’ve transformed passionate audiences into brand advocates across fan event and interactive experience marketing campaigns.
Walking Dead: Immersive Fan Experience
We created the ultimate fan experience for The Walking Dead fans at Comic-Con, boosting engagement and social media buzz for AMC.
Trolls: Immersive Fan Experience
Our team crafted over 100 custom props, creating an immersive Trolls experience that offered visitors a memorable and interactive journey through a series of themed environments.
Final Fantasy: Fan Experience With AR Event Tech
To celebrate the anniversary of the Final Fantasy video game, we designed an interactive fan experience with AR event technology.
Ready to Create Your Fan Experience?
Let’s discuss how we can help you connect with your most passionate audiences through fan events that create lasting brand connections.
Whether you’re planning a gaming convention activation, a movie premiere installation, a touring pop-up for a franchise launch, or a permanent fan community space, our team has the fan engagement expertise and fabrication capabilities to bring your vision to life.
from the blog: immersive insights
Explore our blog for insights on creating immersive, unforgettable brand experiences. Dive into trends, tips, and ideas to help your brand stand out—whether you’re new to marketing or an expert.
How Street Furniture is Transforming Urban Brand Experiences
Discover how modular exhibit design maximizes your trade show budget while creating flexible, reusable spaces that adapt to any venue. Learn the key advantages of modular design for your next event.
How to Use Experiential Marketing to Engage Different Generations
In today’s fast-paced marketing landscape, one-size-fits-all strategies no longer cut it. Each generation—from Baby Boomers to Gen Z—engages with brands differently.
The Future is Here: How AR & VR are Revolutionizing Brand Experiences
Create an unforgettable brand experience with augmented reality (AR) and virtual reality (VR) technology. Enhance live events with immersive digital journeys.