Interactive Brand Experience at ConExpo

Executive Summary

KOBELCO, who specializes in the design, manufacture, and sale of construction machinery, particularly excavators, and also offers cranes and other heavy equipment, aimed to create a powerful and unforgettable brand experience at CONEXPO. We exceeded expectations by designing and delivering a large-scale, interactive trade show exhibit that drove high engagement, significantly boosted brand visibility, and resulted in 845 attendees participating in a thrilling bull-riding experience, generating over 250 new business leads and strengthening brand awareness.

Business Challenge

KOBELCO sought to stand out at CONEXPO, a premier industry event, by offering an immersive and interactive experience that would captivate attendees, drive participation, and effectively showcase their products and brand.

Goals & Objectives

Be impactful: Design an exciting and engaging presence at CONEXPO.
Draw people in: Encourage active participation from event attendees.
Gain leads: Leverage the exhibit to cultivate new business opportunities.

Our Solution

To achieve KOBELCO’s vision, our team designed and constructed a 27,000-square-foot double-decker exhibit for CONEXPO. This expansive installation featured a bull-riding arena, a fully themed saloon, a retail store, a second-story VIP area, a car crusher, demo stations, and multiple conference rooms. The exhibit was a result of a seamless partnership between NPARALLEL + Atomic Props and KOBELCO, which led to 845 attendees taking part in the bull-riding challenge, the generation of over 250 new business leads, and a substantial increase in brand awareness. KOBELCO hailed the exhibit as their most successful brand experience to date.

Results

Achieved high engagement and excitement from event-goers with 845 attendees visiting the exhibit. High engagement led to generating more than 250 new business leads. The event became a benchmark-setting event and was one of KOBELCO’s most successful brand experiences.