Stand Out At The CONEXPO Conference
March 3-7, 2026 | Las Vegas, NV
Stand out at CONEXPO-CON/AGG in 2026 with a custom trade show booth. Expert design, fabrication & show management for heavy machinery displays.
Standing Out At Construction Industry Trade Shows
The CONEXPO conference represents North America’s largest gathering for the construction industry, combining cutting-edge education with unparalleled networking and equipment showcases. As the premier experience among construction industry events, this triennial show transforms Las Vegas into the global epicenter of construction innovation.
CONEXPO brings together industry professionals to explore 2.5+ million square feet of exhibit space featuring approximately 2,800 exhibitors. This isn’t like other construction machinery expos – this is THE defining event where deals are made, partnerships are formed, and brands establish themselves as industry leaders.
At NPARALLEL + Atomic Props, we specialize in creating unforgettable construction exhibits that help you excel in this competitive landscape. Our award-winning designs for the CONEXPO conference have helped industry leaders capture attention, drive engagement, and deliver measurable results.
Why Exhibit At The CONEXPO Conference?
How many people attend the CONEXPO Conference? With over 130,000 professionals from more than 130 countries, this heavy machinery expo provides an unmatched opportunity to:
- Connect with qualified buyers who have purchasing authority
- Showcase your latest innovations to a targeted, engaged audience
- Generate high-quality leads that convert to sales
- Build relationships with potential clients and industry partners
- Strengthen your brand presence in the competitive construction market
Our Approach To Construction Trade Shows
To make sure your brand stands out, your booth must do more than show products. It should tell your brand’s story, highlight your solutions, and build real connections with potential clients.
Before we start designing your exhibit, we conduct a thorough discovery process to understand your:
- Specific business objectives and KPIs
- Target audience profiles and behaviors
- Product showcase requirements
- Competitive positioning
- Brand identity and messaging
- Budget parameters and timeline
This strategic foundation transforms your exhibit from a mere booth into a powerful business tool that captivates your ideal prospects and accelerates your sales pipeline. Every design decision is purposeful, ensuring maximum ROI from your trade show investment.
We are experts in construction industry trade shows. We use our large 160,000-square-foot facility to make your vision a reality. Our expert craftspeople excel at creating:
- Large-scale structures that accommodate heavy equipment
- Elevated platforms for improved product visibility
- Interactive demonstration areas
- Customized lighting to highlight key features
- Branded environments that immerse visitors in your company culture
Attendees at equipment trade shows expect cutting-edge experiences. We incorporate future-forward technologies that consistently enhance engagement, including:
- Interactive product demonstrations
- Virtual reality equipment simulations
- Augmented reality landscape visuals
- Touch-screen product configurators
- Lead capture systems integrated with your CRM
- Data analytics for real-time performance measurement
Exhibiting at a heavy machinery expo involves complex logistics, especially when showcasing large equipment. Our dedicated project managers handle everything from transportation and installation to dismantling and storage.
Custom-Built Exhibits
For companies that want a unique display at the CONEXPO conference, we offer custom exhibits. Our exhibits have unique designs tailored for your brand and products.
When we build your booth, we focus on the best setup for showing large equipment. We aim for strong visual impact and brand recognition. We also consider long-term investment with options to reconfigure for future construction shows.
Trade Show Booth Rental Solutions
We offer rental options for exhibits as well. These solutions are cost-effective and look great. They can be customized to fit different show needs.
Trade show booth rentals reduce logistics and storage responsibility, plus support sustainability by encouraging reuse.
Talk to our team about which approach best suits your CONEXPO goals and budget.
Success StorY: KoBelCO At CONEXPO
For KOBELCO’s appearance at CONEXPO, we created a 27,000 sq-ft exhibit. It became their most successful brand experience.
This dynamic display facilitated product demonstrations while also creating comfortable meeting spaces for client conversations.
- 845 attendees took part in the bull-riding challenge
- Over 250 new business leads
Standing Out At Building & construction Trade Shows
With thousands of exhibitors competing for attention at the CONEXPO conference, strategy is essential. Our team recommends the following best practices when designing your display:
- Create raised viewing areas for heavy equipment expo displays. Include platforms that offer both wide and close-up views of the machines.
- Design interactive experiences that go beyond static displays with simulators, guided demonstrations, and hands-on experiences that showcase your equipment’s capabilities.
- Leverage technology to capture visitor interests and customize the experience accordingly.
- Prioritize comfort and conversation that balances impressive displays with comfortable meeting spaces where meaningful business discussions can occur.
- Extend your reach beyond your booth. Use sponsorships, speaking opportunities, and digital engagement to boost your presence at construction industry events.
FAQs About CONEXPO
How do I reserve a space at CONEXPO?
Space applications for the 2026 show typically open approximately 18-24 months before the event. Previous exhibitors receive priority, and organizers accommodate new exhibitors based on availability. Our team can help navigate this process.
How much are CONEXPO tickets?
While attendee registration typically starts at around $300, exhibitors invest significantly more in their presence at the event. That’s why having a smart and eye-catching booth is key to getting the most from your investment.
What size exhibit space should I choose?
Space requirements depend on equipment size, number of pieces to display, and desired visitor experience. Our team can help determine optimal square footage based on your specific needs.
How can I measure ROI from my CONEXPO trade show investment?
Measuring CONEXPO ROI requires both pre-show planning and post-show analysis. Start by establishing clear, quantifiable objectives—whether lead generation, sales targets, or brand awareness metrics. Track both hard metrics (qualified leads, sales conversions, cost per acquisition) and soft metrics (engagement quality, social media mentions, press coverage).
For comprehensive measurement, we recommend implementing a multi-touch attribution model that captures both immediate results and longer sales cycle conversions.
Our detailed guide, How To Measure Trade Show Effectiveness: Top 10 KPIs, walks you through setting up practical measurement systems, selecting the right key performance indicators, and calculating true ROI that accounts for both direct and indirect benefits of your CONEXPO investment.
Remember that proper measurement starts long before the show floor opens—the most successful exhibitors integrate their ROI tracking strategies directly into their booth design and staff training.
Do you build outdoor exhibits at CONEXPO?
Yes. We focus on indoor and outdoor displays for the CONEXPO conference. Our designs are weatherproof and show large machinery well.
Ready to Create Impact at CONEXPO 2026?
Let’s discuss how we can help bring your brand’s vision to life at CONEXPO. Our team is ready to partner with you to create an unforgettable presence that achieves your objectives and resonates with the CONEXPO audience.