Sunday, November 29 – Thursday December 3, 2026 | Chicago, IL
At NPARALLEL + Atomic Props, we design and build custom exhibits that rise to the moment. From first sketch to final install at McCormick Place in Chicago, our Minneapolis-based team handles every detail with precision and creativity.
RSNA stands apart because it brings two powerful worlds together: scientific advancement and purchasing power.
With 21,000+ professionals and 700+ exhibitors from across the globe, this is the epicenter of medical imaging. The 112th Scientific Assembly lands in Chicago at McCormick Place from November 29 to December 3, 2026, and it is anything but ordinary.
Nearly eight in ten attendees help shape purchasing decisions. Nearly seven in ten arrive actively searching for new solutions. That is not passive traffic. That is high-intent engagement.
Add in the fact that RSNA has become the largest clinical AI conference in the world, and you begin to see the scale of opportunity.
This is where breakthrough technology earns attention.
Where innovation is tested.
Where decisions are made.
And when the stakes are that high, your environment needs to work as hard as you do.
The Technical Exhibition is a trade-only event and not open to the general public. Exhibitor categories span medical device manufacturers, imaging technology, software, AI, and health care services. With demand for radiology services outpacing the supply of radiologists – accelerating investment in AI-assisted reading, cloud-based PACS, and workflow automation – RSNA isn’t a conference where attendees browse casually. It’s the annual decision-making event for a sector where a single equipment purchase can run into the millions.
21,000+ Professionals
700+ Exhibitors
69% Looking For New Products
79% Decision Role
RSNA draws a global audience of medical imaging professionals with real purchasing authority. According to the 2025 Technical Exhibits Prospectus, attendees include:
Who they are: Radiologists across all subspecialties, health care system CEOs, CIOs and CFOs, radiology department heads, hospital administrators, biomedical and clinical engineers, IT executives, and industry decision-makers.
Where they come from: 65% North America, 17% Europe, 12% Asia-Pacific, 4% Central and South America, and 1% Africa. Country pavilions from Brazil, Colombia, Japan, Italy, China, Chile, Argentina, Canada, and other nations are represented on the exhibit floor.
What matters most for exhibitors: these aren’t passive attendees. Sixty-nine percent are specifically looking for new products and vendors, 79% play a role in purchasing decisions, and the average professional attendee spends 12+ hours on the exhibit floor. In attendee surveys, 87% rated their connections with exhibitors as Excellent or Very Good. This isn’t a brand-awareness play. It’s a product-evaluation event where buying intent is built into the audience. Like we said, stakes are high, but we know the show, and we know how to help you stand out.
Exhibit space at RSNA 2026 starts at $41.25 per square foot for traditional and special interest exhibit space. But booth space is just the starting point. Total exhibit investment typically runs 3–5x the cost of the space itself once you factor in design, fabrication, shipping to Chicago, drayage at McCormick Place, electrical and internet services, furnishings, travel, hotel, staffing, and lead retrieval. Here’s what that looks like at different booth sizes:
| Booth Size | Space Cost | Total Budget Estimate |
|---|---|---|
| 10×10 Booth (100 sq ft) | $4,125 | $12,000 - $21,000 |
| 10×20 Booth (200 sq ft) | $8,250 | $25,000 - $41,000 |
| 20×20 Booth (400 sq ft) | $16,500 | $50,000 - $83,000 |
| 20×30 Booth (600 sq ft) | $24,750 | $74,000 - $124,000 |
| 30×30 Booth (900 sq ft) | $37,125 | $111,000 - $186,000 |
| 40×40 Booth (1,600 sq ft) | $66,000 | $198,000 - $330,000 |
RSNA also offers exhibitor showcases with bundled packages, including the First-Time Exhibitor Pavilion (located in South Hall A), the AI Showcase, and the 3D Printing & Mixed Reality Showcase. The First-Time Exhibitor Pavilion package includes your space, a booth sign, Soho Cafe table and chairs, gray carpet, electrical service, and complimentary Wi-Fi.
Want to understand what your full RSNA exhibit investment will look like?
We can walk you through the complete budget picture. →
RSNA is held at McCormick Place (also known as the McCormick Convention Center), the largest convention center in North America, located on Chicago’s lakefront at 2301 S Lake Shore Drive. The Technical Exhibition spans two main exhibit halls — the South Hall and the North Hall — each on Level 3.
Home to the major imaging brands, the largest island exhibits, the AI Showcase, AI Theater, New Product Showcase, and meeting suites. The First-Time Exhibitor Pavilion is in South Hall A. Premium inline spaces line the perimeter. Premium end-caps can only face the front, and premium inline cannot exceed 300 sq. ft.
A mix of mid-size and smaller exhibitors in imaging informatics, PACS solutions, teleradiology, ultrasound, and specialty imaging. The Industry Expert Theater is also in this hall.
South Hall draws heavier early traffic because that’s where the big-name brands have their booths. If you’re in North Hall, plan your pre-show marketing more aggressively to pull traffic, especially opening day.
McCormick Place operates under union labor jurisdictions, and Freeman is RSNA’s official general contractor. Shipping details, EAC registration deadlines, and warehouse information are covered in the freight FAQ below and in the Exhibitor Service Kit.
And yes, after years of installing and supporting clients at McCormick Place, we also know where to stay, where to eat, and where to sneak away for a breather when the exhibit hall energy is running high. Consider us your exhibit partner and your Chicago insiders.
Ideally, 9–12 months before the show. The RSNA planning timeline starts earlier than most exhibitors expect, and missing key RSNA deadlines can cost you priority points, money, or both. Here’s the full planning timeline for RSNA 2026:
| Timeframe | Key Actions | ||
|---|---|---|---|
| 12+ Months | Reserve exhibit space during onsite space selection at RSNA 2025 or contact RSNA directly; last day to cancel or reduce space without penalty is Dec. 31, 2025. | ||
| 11+ Months | Begin defining your exhibit goals and budget; 25% deposit due January 1st. | ||
| 9+ Months | Begin engaging your exhibit partner for design concepting, request hotel room blocks. | ||
| 6–9 Months | Approve final exhibit design. Begin fabrication. Plan booth staffing and product demonstrations. Second 25% deposit due April 1; theater presentation sales open in May. | ||
| 3–6 Months | Final exhibit space payment due July 1; Exhibitor Service Kit launches mid-July with official contractors, rules, and order forms; target move-in assignments released; booth designs due for review by August 31 (Island, End-Cap, and Mobile exhibits); exhibitor registration opens; plan pre-show marketing and social media. schedule meetings with key buyers. | ||
| 1–3 Months | Train booth staff on key messaging and demos; test all technology and product displays; order booth services (electrical, internet, furnishings, lead retrieval); register staff and order badges (5 complimentary per 100 sq. ft.); exhibit space application deadline October 31. | ||
| Show Week | Installation during the targeted move-in window; Technical Exhibits open November 29–December 2, 10 a.m.–5 p.m. CT; Exhibit Hall Social on Tuesday, December 1, 3–5 p.m.; collect your Welcome Folder from your booth Sunday morning, On-site execution. Real-time lead capture. Daily team debriefs. | ||
| Post-Show | Follow up with leads within 48 hours; post-show debrief; move-out begins 5 p.m. on Wednesday December 2; evaluate ROI against your original goals; exhibit asset storage and refresh planning for next year. | ||
Your exhibit needs to deliver substance, not just spectacle. Here’s what actually works at the RSNA conference:
Attendee feedback consistently calls out frustration with booths that don’t display physical products. If you’re bringing imaging equipment, let people touch it, see it, and evaluate image quality firsthand.
The most successful RSNA booths give radiologists hands-on time with the product. Live scanning sessions, interactive reading stations, and AI workflow demonstrations all require careful planning for power, data, and space — but they’re what pull serious buyers to your booth and keep them there.
Attendees move between sessions, presentations, and hundreds of booths across four days. Your exhibit needs clear sight lines, messaging that communicates your product category in seconds, and a staff rotation that keeps energy high through Wednesday at 5 p.m.
Your booth staff should include people who can speak the language of radiology — subspecialty workflows, PACS and EHR integration, clinical evidence, and regulatory status. Attendees want staff who approach visitors proactively, not teams who talk among themselves.
With attendees from 130+ countries, RSNA draws one of the most international audiences of any trade show. If your product has global distribution, multilingual materials and staff who speak key languages make a real difference.
Planning your RSNA Show exhibit? Let’s start the conversation.
Medical imaging exhibits bring unique challenges — from accommodating heavy equipment and specialized power needs to creating clinical demonstration environments that feel authentic to radiologists. Our design-build model means a single team handles your entire RSNA exhibit from start to finish.
We start by understanding your goals for RSNA — who you need to reach, what you’re launching, and how your exhibit fits into your broader strategy. Our team develops concepts that balance innovation with usability, including:
This foundation ensures every design decision is intentional, supporting lead generation, education, and long-term ROI.
We design and build custom RSNA exhibits that reflect the sophistication and precision of your brand. Our 160,000 sq. ft. facility in Minneapolis gives us full control over design, fabrication, and quality — clinical-grade demo environments, custom cabinetry for imaging equipment, integrated technology stations, all under one roof. With deep experience in healthcare and medtech environments, our fabrication team excels at creating:
Large-scale exhibit structures for imaging and diagnostic equipment
Elevated platforms and clean sightlines for product visibility
Interactive demo zones for software, AI, and workflow solutions
Precision lighting to highlight key technologies
Branded environments that reinforce credibility and trust
Every element is engineered to support quality demonstrations and confident conversations.
RSNA is a technology-forward show, and your exhibit should reflect that. We integrate future-facing tools that enhance engagement without overwhelming your audience, including:
Interactive touchscreens and data visualizations
Software and imaging demos
AR/VR and immersive storytelling elements
Lead capture and analytics integration
Our approach ensures technology supports your message, not distracts from it.
McCormick Place comes with its own complexity — union labor, EAC registration, freight coordination. We manage shipping, installation, on-site support, and post-show dismantle and storage so your team can focus on the show floor.
We understand the difference between a booth designed for interventional radiology versus breast imaging, and why your demo environment needs to look and feel like a real reading room. That’s what sets us apart at RSNA.
If you’re committed to exhibiting at RSNA for multiple years, need a unique footprint that matches your brand identity, or require specialized features like built-in foodservice equipment, live demo stations, or large-format product displays, a custom-built exhibit gives you the most control and impact.
Custom exhibits also make sense when you attend several trade shows annually and want a design that can adapt across different floor plans.
If this is your first time at the RSNA Show, you’re working within a tighter budget, or you’re testing the convenience retail channel before committing long-term, a rental exhibit keeps your investment lower while still giving you a professional presence.
Our Rent & Reuse program gives you a custom look with rental economics. We design a booth tailored to your brand using components from our inventory, so it looks purpose-built without the full custom price tag.
Not sure which direction makes sense for you?
We can walk you through the options based on your goals, budget, and how many years you’re planning to exhibit. →
As a first-time exhibitor at RSNA, here are our expert recommendations to make your first year count.
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For 4D Medical, we created a custom immersive exhibit designed to introduce their breakthrough lung imaging technology to a global healthcare audience.
The space balanced advanced medical innovation with powerful human storytelling, engaging attendees through features including:
A high-resolution video wall showcasing clinical animations and real patient stories
Interactive demo stations for hands-on exploration of the technology
Integrated testimonial content highlighting real-world impact
An open, welcoming layout that encouraged meaningful conversations
The exhibit delivered a standout presence on the show floor, earning Best in Show recognition and reinforcing 4D Medical’s position as a mission-driven leader in pulmonary imaging.
RSNA is one of the largest medical imaging shows in the world, which means competition for attention is fierce. We help our clients rise above the noise by transforming their products and services into interactive, unforgettable experiences. From cutting-edge technology that demonstrates the inner workings of complex equipment, to massive visual displays and custom-built sculptures that stop attendees in their tracks—we design exhibits that are impossible to ignore. Every detail is crafted to attract, engage, and create meaningful connections with your audience.
We know this show’s timing can add stress for exhibitors. Our team plans well in advance and understands how to navigate the nuances of a holiday week. We work closely with vendors, shippers, and labor crews ahead of time so everything is staged, scheduled, and ready to go long before you head out for turkey dinner. That way, when you arrive in Chicago, you can focus on the show, not the scramble.
Early. Booth designs must be submitted to RSNA for approval in August, which means all measurements, renderings, and specs need to be finalized by midsummer. We recommend beginning planning in the spring to allow plenty of time for creative concepting, engineering, approvals, and fabrication. Starting early gives us more flexibility to perfect the details—and ensures your booth makes the impact you want.
Yes—McCormick Place has unique requirements. Because RSNA falls immediately after Thanksgiving and is such a massive show, we recommend shipping materials to the advance warehouse. This ensures your freight is on-site and ready when union labor is scheduled to install hanging signs and large booth elements. Keep in mind McCormick is a strict union facility—there are many tasks exhibitors might typically handle at smaller shows that must be managed by union crews here. Our team knows the rules, the timelines, and the best practices to keep everything running smoothly.
We act as your partner from start to finish, handling the details so you can focus on your business goals. We coordinate design, fabrication, shipping, installation, and dismantle, while also sharing insider recommendations—like booking your stay at the Hyatt connected to McCormick Place for ultimate convenience. Because RSNA is an international show, hotels fill up fast, so we guide clients on booking early. Our goal is to make your time at the show stress-free and efficient, so you can maximize face time with customers.
Yes—timing is everything. Since RSNA always lands during Thanksgiving week, make personal arrangements (like dinner reservations) early so you can balance work and family. On the show side, book freight to the advance warehouse, schedule your labor well in advance, and confirm all materials are staged before the holiday. We’ll manage the heavy lifting to ensure everything is in place by showtime.
For 4D Medical, we created a custom immersive exhibit designed to introduce their breakthrough lung imaging technology to a global healthcare audience.
The space balanced advanced medical innovation with powerful human storytelling, engaging attendees through features including:
A high-resolution video wall showcasing clinical animations and real patient stories
Interactive demo stations for hands-on exploration of the technology
Integrated testimonial content highlighting real-world impact
An open, welcoming layout that encouraged meaningful conversations
The exhibit delivered a standout presence on the show floor, earning Best in Show recognition and reinforcing 4D Medical’s position as a mission-driven leader in pulmonary imaging.
At NPARALLEL + Atomic Props, we bring decades of experience designing and executing immersive exhibits for healthcare and medical technology brands, especially at RSNA.
We understand the nuances of the radiology show floor. From AI and software platforms to imaging hardware and workflow solutions, our team speaks the language of medical innovation. We design environments that support live demos, clinical discussions, and back-to-back meetings without friction.
We don’t guess, we guide with confidence and experience. Whether you’re launching new technology, educating clinicians, or strengthening your market position, we build exhibits that meet your technical requirements and connect with the minds and hearts of your audience.
Let’s talk about how we can transform your brand vision into a bold, strategic experience that commands attention and drives real results. At NPARALLEL + Atomic Props, we partner with you from first conversation to final installation, designing and building environments that connect with the hearts and minds of the decision-makers who matter most.
