MINNEAPOLIS – March 2026 – NPARALLEL + Atomic Props has been named to Event Marketer magazine’s Fab 50 for the sixth consecutive year, earning a place on the publication’s annual roster of the top 50 exhibit and event fabricators serving the experiential marketing industry.
Created by the editors of Event Marketer more than a decade ago, the Fab 50 helps corporate event marketers navigate a growing field of fabrication partners. The list recognizes the legacy shops, emerging shops, and evolving shops producing the experiential work that increasingly anchors entire campaigns, not just fills a spot on the show floor.
This year, Event Marketer singled out NPARALLEL + Atomic Props for its focus on measurable outcomes, citing “driving results” as a defining differentiator. The editors pointed to the agency’s high-impact 3D props, sculptural fabrication, and out-of-home work, along with two proprietary tools clients rely on: the NPX program management platform, which gives teams real-time access to assets, timelines, budgets, and logistics, and the NP CAPTURE measurement tool, which delivers performance data in real time.
NPARALLEL + Atomic Props is a Minneapolis-based experiential marketing agency founded in 2003. The agency designs and builds award-winning trade show exhibits, brand activations, and 3D out-of-home advertising installations. Every project is handled in-house: strategy, creative, fabrication, installation, and post-show analytics, all under one roof.
That work is produced in the agency’s 160,000-square-foot fabrication facility, which houses CNC machining, foam carving, fiberglass, metalwork, scenic painting, custom lighting, and advanced technology integrations. A dedicated in-house technology team builds AR, VR, facial recognition, animatronics, and IoT into the activation strategy itself, not as add-ons.
“Six years on the Fab 50 means the industry keeps seeing what we ask our team to deliver every day,” said Megan Diamond, CEO and President of NPARALLEL + Atomic Props. “Buzz fades. Results don’t. We build measurement into the work from the first strategy conversation, so when a show ends, our clients know exactly what it accomplished. That discipline is the work, and the people behind it are the reason we keep earning this.”
About NPARALLEL + Atomic Props
NPARALLEL + Atomic Props is an experiential marketing agency specializing in award-winning trade show exhibits, immersive brand activations, and 3D out-of-home advertising. Founded in 2003 and headquartered in Minneapolis, the agency offers fully integrated services from strategy and creative development through fabrication, installation, and post-show analytics, all under one roof. Learn more at www.nparallel.com.