CASE STUDY
WorkHuman LIVE Experiential Environment
CORPORATE EVENT
Executive Summary
Workhuman skips the traditional HR trade show circuit and concentrates its marketing into one flagship event: Workhuman LIVE. In partnership with MediaLoft, NPARALLEL + Atomic Props designed, fabricated, and installed Workhuman Central, a 97,122 square foot experiential environment that filled half of the Gaylord Palms Convention Center.
We delivered the entire space turnkey, from design through installation to teardown, on a compressed timeline. That meant 394 physical element line items, 735 graphics produced in house, and 1,714 physical elements shipped to site across nine full sized trucks.
Business Challenge
Workhuman LIVE is the company’s single biggest marketing moment of the year. Instead of spreading budget across SHRM, HR Tech, and the rest of the circuit, Workhuman puts its investment into one event that has to do everything at once: re-engage current customers, win over key prospects, and reinforce its standing as a leader in workplace culture and HR best practices.
That strategy needed a physical environment to match. Workhuman Central had to anchor a conference built around a 2,500-seat general session and a closing keynote from Michelle Obama, while hosting networking, live content, thought leadership, and wellness programming. All of it under one roof. All of it on a compressed implementation and installation timeline that left no room for error.
Goals & Objectives
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Concentrate Workhuman's event investment into one flagship environment worthy of the brand
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Re-engage existing customers and attract key prospects in a single, high-impact setting
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Bring Workhuman's pillars, connection, gratitude, wellness, and thought leadership, to life through distinct activation zones
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Deliver a polished, large-scale environment that matched the caliber of the general session and keynote
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Execute design, fabrication, installation, and teardown turnkey on a compressed timeline
Our Solution
A Turnkey Program Across 97,122 Square Feet
We owned Workhuman Central end to end: design, fabrication, installation, and teardown. The footprint covered half of the Gaylord Palms Convention Center, 97,122 square feet of experiential space sitting alongside the 2,500-seat general session. One team carried it from first concept to final load-out.
Activation Zones Built Around the Brand
Workhuman Central was not one room. It was a set of purpose-built zones, each designed around a different part of the attendee experience.
Connection Code, the most active space in the environment, hosted prescheduled networking sessions that paired attendees with speakers and industry leaders.
The Listening Lounge ran live podcast recordings with guests and influencers throughout the event.
The Marketplace brought thought leaders together for book signings, with coffee, music, and room to gather.
The Perspective pavilion gave attendees professional headshots along with a place to meet and rest.
Gratitude Gardens anchored Workhuman’s wellness and culture programming, including a water bottle bar where attendees could personalize a giveaway and log what they were grateful for.
Demonstration areas throughout the space gave Workhuman room to put its tools and best practices in front of the people who mattered most.
Smooth Logistics at a Large Scale
The numbers carry the execution story. We produced 394 physical element line items and 402 graphic line items, fabricating 735 graphics in house. We shipped 1,714 physical elements to site across nine full sized trucks, each one landing, installing, and coming together inside a compressed window.
Zero items went missing. Zero arrived damaged.
Results
Workhuman Central gave the brand a flagship environment that matched its strategy of investing in one event instead of many. We delivered every square foot turnkey, on a compressed timeline, with a logistics record most projects this size never reach.
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Designed, fabricated, and installed 97,122 sq. ft. of experiential space
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Delivered the full environment turnkey, from design through teardown
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Produced 735 graphics in house and shipped 1,714 physical elements across nine trucks
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Achieved zero missing or damaged items across the entire build
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Created distinct activation zones for networking, live content, thought leadership, and wellness
Ready To Build Your Flagship Event Environment?
When your brand puts everything into one event, the environment has to deliver. From design and custom fabrication to installation and teardown, we build large-scale experiential spaces that run smoothly under pressure.
We handle the whole thing, so on show day you can focus on the people you brought there to reach.