For Jared’s Epic Nerf Battle, a fan event series spanning four activations at AT&T Stadium in Dallas, NPARALLEL + Atomic Props built the physical infrastructure that made the experience worth showing up for. A custom display case put the Fortnite branded Nerf lineup, including a new Special Edition gun, center stage. Custom interactive targets gave fans a reason to compete, stay longer, and come back.
CNX needed more than a branded backdrop. Jared’s Epic Nerf Battle is built on active participation, and the physical environment had to match that energy. Fans at an event like this don’t sit still, and the builds needed to hold up to it.
The display case had to introduce a Special Edition product in a way that honored the Fortnite aesthetic while commanding attention in a large-venue setting. The targets needed to invite competition, not just observation. Four events meant everything had to perform consistently, show after show.
The display case was designed to do two things: showcase a product and make a visual statement. Working within the Fortnite aesthetic, we fabricated a case that put the branded Nerf lineup and the Special Edition gun in a presentation fans could actually engage with. The goal was the kind of display that stops foot traffic and earns a second look.
The custom targets were built to get fans moving. Designed to test aim and skill, they turned a passive brand moment into a competitive one. Fans could step up, take their shot, and walk away with a story from the event floor, not just a photo of something they saw.
Four activations at AT&T Stadium means the builds had to perform, not just look good at load-in. Every component was fabricated to handle the volume and energy of a live fan environment across the full run of events.
This activation gave CNX a physical presence that matched the energy Jared’s Epic Nerf Battle promises its fans, turning a product showcase into a participation moment across four events at one of the most recognizable venues in the country.
From gaming brands to major entertainment properties, we design and build the physical environments that make fans show up, stay longer, and remember the brand behind it. Whether you need custom display fabrication, interactive activations, or builds that hold up across a multi-stop run, our team delivers from first concept to final load-out.
