CASE STUDY
ECOLAB CUSTOM PROP FABRICATION
Brand Activation
Executive Summary
To spotlight a subtle yet meaningful product refinement, Ecolab partnered with NPARALLEL + Atomic Props to transform a small design update into a bold, attention-grabbing experience at The Home Depot Supplier Show in Las Vegas.
The objective was clear but challenging: highlight an improvement to a spray bottle redesign for Ecolab’s newly launched, consumer-focused product line. Our solution scaled the product itself into an 8-foot-tall installation, proving that when brought to life the right way, even the smallest refinements can make the biggest impact.
Business Challenge
Ecolab set out to showcase a refinement to their spray bottle designed to deliver greater ease of use for consumers. The update was rolling out through The Home Depot, with the supplier show serving as a critical moment to introduce the enhancement to buyers and partners.
The challenge was visibility. In a high-energy, product-dense show environment, a subtle improvement risked being overlooked next to larger product launches and louder brand stories. The activation needed to clearly communicate value, stand out instantly, and reinforce Ecolab’s commitment to thoughtful, consumer-first innovation.
Goals & Objectives
-
Draw attention to a small but impactful product refinement
-
Clearly communicate ease-of-use improvements in a highly visual way
-
Stand out on a crowded supplier show floor
-
Reinforce Ecolab’s commitment to innovation and usability
-
Create a memorable physical moment that sparked conversation and engagement
Our Solution
Turning Refinement Into a Moment of Connection
Rather than competing with scale elsewhere on the show floor, we leaned into it.
Working closely with Ecolab, our team designed and fabricated an oversized, 8-foot-tall spray bottle that brought the redesigned product into sharp focus. By scaling the exact object being refined, we transformed a functional update into an immediate visual anchor.
The larger-than-life execution made the improvement impossible to miss. Attendees were naturally drawn in, conversations started effortlessly, and the benefits of the redesign were instantly understood without the need for heavy explanation.
Intentional Design, Clear Storytelling
Every detail of the installation was purposeful. The form stayed true to the actual product, ensuring authenticity while amplifying impact. The result was simple, bold, and effective — a physical representation of Ecolab’s belief that meaningful innovation lives in the details.
Results
The oversized spray bottle became a standout feature at the supplier show, cutting through the noise and elevating a subtle product improvement into a memorable brand moment.
-
Captured attention in a crowded trade show environment
-
Drove engagement and conversation around product usability
-
Reinforced Ecolab’s consumer-first design philosophy
-
Proved that thoughtful refinements can deliver outsized impact when experienced physically
-
Successfully supported the rollout of Ecolab’s consumer-focused product line
Ready To Bring The Details To Life?
From subtle refinements to bold statements, we specialize in turning ideas into physical experiences that connect with people and leave a lasting impression.
Whether you’re launching a new product, highlighting an improvement, or rethinking how your brand shows up on the show floor, we’re here to help you make it matter.