Stand Out At THE OUTDOOR RETAILER SHOW

August 19-21, 2026 | Minneapolis, MN

Stand out at the Outdoor Retailer Show in 2026 with a custom exhibit built by Minneapolis experts in design, fabrication and trade show management.

Make your mark at the PREMIER OUTDOOR INDUSTRY EVENT

Outdoor Retailer is the premier trade show for the outdoor and recreation industry, connecting brands, retailers, and innovators who are shaping the future of adventure. As the show makes its home in Minneapolis for 2026, exhibitors have a unique opportunity to partner with local experts who know the market and the logistics inside and out.

At NPARALLEL + Atomic Props, we create custom exhibits that capture the spirit of the outdoors and the heart of your brand. Located right here in Minneapolis, our team offers full-service design, fabrication, storage, and rental solutions that make it easy for you to show up strong while keeping operations close to home.

From concept to installation, we handle every detail to ensure your exhibit connects with your audience and stands out on the Outdoor Retailer show floor.

Why Exhibit At OUTDOOR RETAILER?

The Outdoor Retailer show in Minneapolis, MN delivers unmatched opportunities to engage with decision-makers and outdoor enthusiasts who influence the industry’s next big trends.

Connect with Industry Leaders

Join thousands of professionals, from retail buyers to global brands, who attend to discover new products, forge partnerships, and shape the future of the outdoor market.

Gain Valuable Exposure

Maximize visibility through national media coverage, trend reports, and industry spotlights that reach beyond the show floor.

Discover Market Trends

Get a front-row seat to the latest innovations in outdoor gear, sustainability, and technology. Learn from top experts and see firsthand what’s driving growth in the outdoor economy.

Show Off Your Brand

With hundreds of exhibitors and thousands of attendees, your booth is your stage. Capture attention instantly with an exhibit that showcases your brand’s authenticity, innovation, and impact.

Our Approach To Outdoor Trade Shows

At NPARALLEL + Atomic Props, we understand what makes a successful exhibit at the Outdoor Retailer Show. To make sure your brand stands out, your booth must do more than show products. It should tell your brand’s story, highlight your solutions, and build real connections with potential clients.

Before we start designing your exhibit, we begin with a thorough discovery process to understand your goals, audience, and metrics for Outdoor Retailer. Our creative team then develops concepts that will help your exhibit stand out in the crowd at this outdoor trade show including identifying:

Specific business objectives and KPIs
Target audience profiles and behaviors
Product showcase requirements
Competitive positioning
Brand identity and messaging
Budget parameters and timeline

This strategic foundation transforms your exhibit from a mere booth into a powerful business tool that captivates your ideal prospects and accelerates your sales pipeline. Every design decision is purposeful, ensuring maximum ROI from your trade show investment.

We help outdoor brands stand out with exhibit designs that capture the spirit of adventure and reflect your brand’s identity. With deep experience across the outdoor and lifestyle industries, our team brings creativity, craftsmanship, and strategy together to deliver exhibits that perform.

Our craftspeople and designers specialize in creating:

Large-scale environments built to showcase outdoor gear and innovation
Product display zones that highlight materials, performance, and design details
Interactive spaces that invite hands-on exploration and authentic connection
Immersive lighting and media that evoke the energy of the outdoors
Branded experiences that embody your company’s values and inspire your audience

At this Minneapolis trade show, our on-site team ensures executional excellence, allowing you to focus on connecting with prospects and customers throughout the event. We incorporate future-forward technologies that consistently enhance engagement, including:

Interactive product demonstrations
Virtual reality equipment simulations
Augmented reality landscape visuals
Touch-screen product configurators
RFID tracking to monitor trade show performance
Lead capture systems integrated with your CRM
Data analytics for real-time measurement

Our project managers handle every detail, from transportation and installation to on-site management, so your team can focus on making connections that matter.

NEW EXHIBITOR AT OUTDOOR RETAILER?

As a first-time exhibitor at the Outdoor Retailer Show, here are our expert recommendations to ensure success:

Planning & Logistics

Register early: Prime booth space sells out quickly for this premier food trade shows event
Budget appropriately: Consider all costs including booth fees, shipping, staffing, and travel
Book accommodations early: Hotels fill up fast during this Minneapolis trade show
Develop clear goals: Define what success looks like for your brand at this restaurant show

Booth Design Strategy

Create an immersive experience: Attendees respond better to interaction than passive displays
Incorporate technology: Use technology to demonstrate products and capture leads
Design for visibility: Ensure your booth can be seen from multiple vantage points
Plan for high traffic: Design your space for efficient flow of visitors

Promotion & Follow Up

Pre-show marketing: Begin promoting your presence weeks before the event
Lead capture strategy: Implement systems to collect and qualify leads efficiently
Post-show follow up: Develop a plan for timely outreach after the event

Success StorY: FOX RIVER AT OUTDOOR RETAILER

For Fox River’s exhibit at Outdoor Retailer, we created a functional and inviting space that reflected the spirit of the outdoor industry and supported the brand’s sales-driven goals.

Designed for both performance and purpose, the exhibit gave sales reps room to connect with clients, review product lines, and write orders for the upcoming season—all while showcasing Fox River’s craftsmanship and legacy in outdoor apparel.

Exhibit highlights included:

Dedicated meeting and order-writing areas for client collaboration
Custom product displays showcasing both new and legacy collections
A clean, modular layout designed for visibility and efficiency
Functional elements that balanced comfort, accessibility, and style

Fox River’s presence at Outdoor Retailer celebrated their deep roots in the outdoor community and the impact of purposeful exhibit design that turns product storytelling into business growth.

FAQs About OUTDOOR RETAILER SHow

How do I reserve a space at Outdoor Retailer?

Space applications for the 2026 show typically open 18–24 months before the event. Previous exhibitors receive priority, and organizers accommodate new brands based on availability. Our team can help you navigate booth selection and logistics to secure the right spot for your needs.

How much are Outdoor Retailer tickets?

Ticket prices vary depending on registration type and access level. Exhibitor badges are typically included with your booth package, while additional passes can be purchased through the official Outdoor Retailer registration portal.

What size exhibit space should I choose?

Your ideal exhibit size depends on your goals. If your focus is on meeting buyers and showcasing product lines, you may need additional space for conference areas and displays. Our team can help evaluate your product mix, staffing, and engagement plans to determine the right footprint for your brand.

How can I measure ROI from my Outdoor Retailer trade show investment?

Measuring OR ROI requires both pre-show planning and post-show analysis. Start by establishing clear, quantifiable objectives—whether lead generation, sales targets, or brand awareness metrics. Track both hard metrics (qualified leads, sales conversions, cost per acquisition) and soft metrics (engagement quality, social media mentions, press coverage).
For comprehensive measurement, we recommend implementing a multi-touch attribution model that captures both immediate results and longer sales cycle conversions.

Our detailed guide, How To Measure Trade Show Effectiveness: Top 10 KPIs, walks you through setting up practical measurement systems, selecting the right key performance indicators, and calculating true ROI that accounts for both direct and indirect benefits of your Outdoor Retailer Show investment.

Remember that proper measurement starts long before the show floor opens—the most successful exhibitors integrate their ROI tracking strategies directly into their booth design and staff training.

Who attends Outdoor Retailer?

Outdoor Retailer attracts retailers, distributors, manufacturers, media, and industry professionals from across the outdoor recreation, sportswear, and sustainability sectors. You’ll connect with decision-makers and influencers who shape the next generation of outdoor products and brands.

What makes Outdoor Retailer different from other trade shows?

Outdoor Retailer is known for its focus on innovation, sustainability, and community. It’s more than a buying show—it’s a space where brands share stories, showcase technology, and celebrate the outdoor lifestyle.

What types of brands exhibit at Outdoor Retailer?

You’ll find a mix of established global brands and emerging innovators, spanning categories like apparel, footwear, camping gear, climbing equipment, snow sports, and sustainable materials. Exhibitors often use the show to launch new products or expand their retail relationships.

Can NPARALLEL + Atomic Props manage my exhibit program locally?

Yes. With Outdoor Retailer coming to Minneapolis, we offer in-market support, storage, and full program management. Our team can handle everything from fabrication and shipping to installation and on-site logistics.

How can NPARALLEL + Atomic Props help me stand out at Outdoor Retailer 2026?

We specialize in creating immersive, functional exhibits that balance storytelling and performance. Whether you need a custom build or a flexible rental solution, we’ll help you design a space that connects with audiences and drives real results.

TAKE YOUR OUTDOOR EXHIBIT TO THE NEXT LEVEL

We bring decades of experience helping brands make an impact in the outdoor and active lifestyle space. From rugged adventure brands to sustainable innovators, our team designs and builds environments that embody authenticity, exploration, and connection.

We understand the importance of creating a booth that feels natural, interactive, and true to your mission. Whether your space features product demos, sustainability showcases, or interactive experiences, we ensure every element works in harmony to draw people in and spark conversation.

At NPARALLEL + Atomic Props, we merge creativity with craftsmanship to build exhibits that not only stand out visually but deliver measurable results. When it’s time to show up at Outdoor Retailer 2026, we make sure your brand shows up strong.

Ready to Create Impact at Outdoor Retailer 2026?

Let’s discuss how we can bring your brand’s vision to life at this year’s Outdoor Retailer Show. Our team at NPARALLEL + Atomic Props is ready to partner with you to create an unforgettable experience that will help you draw attention and drive sales.