The case & cases for nParallel
Ultimately, what we do is far more illuminating and telling than what we say we do. Our happy trade show and retail client roster encompasses a wide range of industries: medical, food, manufacturing, tech, B2B/C, building materials, outdoor apparel, footwear and more. Having many glowing case studies to choose from is a pleasant dilemma. Here are a few to make our case.
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TRADE SHOW EXHIBITS
Creating Natural Environments with Aveda
Aveda had not been to a trade show in 14 years and had an objective of reinvigorating the brand awareness in the Southern California market to share the Aveda vision and concept. With an emphasis on the art and science of pure flower and plant essences, it was important to create a natural environment that would be a unique experience within the limits of the show hall.
General Mills — From Farm to Table Exhibit
In 2016, General Mills strategically selected nParallel as their preferred trade show design partner, just in time for Natural Products Expo West. nParallel took the challenging and creative concept of integrating eight different General Mills brands under one exhibit to create a cohesive feel.
Constructing and Creating with Kobelco
InQuest Marketing selected nParallel to define the trade show concept for their client Kobelco. nParallel designed the exhibit space and delivered all elements for the international construction industry trade show ConExpo.
Wolters Kluwer’s Healthcare Solutions Booth
Wolters Kluwer specializes in advanced technology to help aid healthcare professionals in important decisions on patient care and outcomes using their integrated solutions, content and productivity tools. They are also one of nParallel’s first clients.
New Era CAPs – Nationally Recognized Retail
Over the years, New Era Cap has engaged nParallel to support their retail programs through relevant and unique fixtures and displays to showcase their hats.
Keen’s Hard Working Retail Fixtures
Since 2011, nParallel and Keen have combined efforts to reach people who need footwear that boast the core elements of the Keen brand: superior fit, extra durability, unending comfort, and exceptional performance.
ON THE ROAD
BUILDING A BRAND — ON THE ROAD WITH FIRESTONE
Firestone wanted to embark on a new marketing venture by taking their show on the road. The idea was to promote Firestone’s commercial products across the country, and to relaunch the brand with a new line of energy efficient tires. They took to the road and drove across the United States to meet with dealers and their clients in a mobile truck.
Breaking Records with NEW ERA CAP
New Era Cap has been expanding into high-profile events such as the Super Bowl, NFL Draft, MLB’s All-Star Game and more. As they’ve continued to grow, nParallel has helped New Era drive brand awareness, increase revenue and engage with customers through creative designs, visuals, layouts and overarching retail strategies.
ST. JUDE – CONNECTING WITH FAMILIES THROUGH STORIES
The team at St. Jude approached nParallel with an objective of creating a visually appealing exhibit space for people to learn about the company at an outdoor concert. Through the event, St. Jude wanted to create an impactful experience to compel those who visited the space to become passionate about the work they do, and to hopefully provide a donation.
Titan Tools Connector app
Titan Tools, a leader in professional-grade spraying technology, approached nParallel with a specific goal of wanting to create awareness about the Titan Coating Connector app at the Sherman Williams National Sales Meeting. The app offers Sherwin William’s employees relevant real-time information that makes their job easier and helps them help their commercial painting customers.
Kobelco's 55" android display
InQuest Marketing selected nParallel to collaborate with them to design a one-time trade show concept for their client Kobelco Construction Machinery USA, an industry-leading crawler excavator company.
Bridgestone’s Virtual Reality Training
As one of the most well-known tire developers, manufacturers and sellers, Bridgestone is founded on serving superior quality products. Bridgestone used MinExpo (the premier trade show event in the mining industry) to introduce a new product that aligns with their mission and focuses on total solutions.