CASE STUDY
Mets Batting Cage Stadium Fan Experience
Brand Activation
Executive Summary
Just in time for opening season, NPARALLEL + Atomic Props partnered with Applied Advertising to bring an authentic batting cage experience directly to fans at New York Mets Stadium.
Designed to blend physical gameplay with digital interaction, the Mets Batting Cage invited fans to step up, take a swing, and experience the energy of the game in a hands-on, immersive way. The activation transformed a high-traffic stadium environment into a moment of participation, turning spectators into players.
Business Challenge
As the season opener approached, the Mets wanted to elevate the fan experience beyond the stands. The goal was to create an interactive activation that felt authentic to the sport while remaining intuitive, durable, and safe within a busy stadium setting.
The challenge was to design an experience that could handle constant fan participation, integrate digital interaction through video, and still capture the realism and excitement of a true batting cage.
Goals & Objectives
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Create an authentic, hands-on fan experience tied to baseball culture
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Encourage participation and dwell time in a high-traffic stadium environment
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Integrate digital interaction through a video-driven component
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Deliver a durable, safe installation built for continuous public use
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Enhance the game-day atmosphere with an interactive moment fans could remember
Our Solution
Authentic Batting Cage Design
NPARALLEL + Atomic Props designed and fabricated a custom batting cage that replicated the look and feel of a real practice environment. Netting and structural elements were carefully engineered to deliver an authentic experience while meeting safety and durability requirements for a public venue.
Integrated Digital Interaction
The batting cage surround was custom-built to accommodate an integrated video screen, allowing fans to interact with digital gameplay elements as part of their swing experience. The video component added a layer of engagement that modernized the activation while maintaining the spirit of the sport.
Built For Stadium Environments
Every aspect of the installation was designed for high throughput and repeat use. Materials, finishes, and structural details were selected to withstand heavy traffic and constant interaction, ensuring the experience remained impactful throughout the season.
Results
The Mets Batting Cage quickly became a fan favorite, drawing crowds eager to step up and test their swing. The blend of physical interaction and digital engagement created strong dwell time and repeat participation, enhancing the overall game-day experience.
By delivering an authentic, interactive moment rooted in the sport itself, the activation strengthened fan connection and brought the excitement of the game off the field and into the concourse.
Ready To Create Your Next Fan Experience?
From stadium activations to interactive brand environments, we specialize in building experiences that invite audiences to step in, play, and connect. If you’re looking to transform fan energy into unforgettable moments, let’s create something bold together.
Whether you need rapid-turnaround fabrication, cutting-edge AR integration, or installations that command attention in the world’s most visible locations, our team delivers the technical expertise and creative vision to bring any brand activation to life.