CASE STUDY
Firestone AG Custom Trade Show Exhibit
Commodity Classic
- Houston TX
- Brand Activation, Immersive Experiences, Trade Show Marketing
Executive Summary
At Commodity Classic, one of the largest and most influential trade shows in modern agriculture, Firestone AG set out to make a bold statement. With an expanded product line and the introduction of the new Regency AG tire, the brand needed an exhibit that reflected its refreshed identity, showcased innovation, and created space for meaningful, high-value conversations with farmers and industry partners.
NPARALLEL + Atomic Props partnered with Firestone AG to design a custom trade show exhibit that blended product-forward storytelling with real-world context. Anchored by an authentic agricultural centerpiece and supported by intentional meeting spaces, the experience highlighted Firestone AG’s evolution while reinforcing its deep roots in modern farming.
The result was an engaging, conversation-driven exhibit that attracted attention, sparked curiosity, and positioned Firestone AG as a forward-thinking leader in agricultural solutions.
Business Challenge
Firestone AG approached NPARALLEL + Atomic Props with a clear objective: stand out at Commodity Classic while introducing a refreshed brand and expanded product offering. The exhibit needed to:
- Showcase innovation through the launch of the new Regency AG tire
- Reflect Firestone AG’s evolving brand and commitment to modern agriculture
- Create an environment that encouraged meaningful conversations, not just foot traffic
In a show environment filled with large equipment, legacy brands, and experienced audiences, Firestone AG needed an exhibit that felt credible, contemporary, and purpose-built for connection.
Goals & Objectives
-
Introduce Firestone AG’s expanded product line, including the Regency AG tire
-
Reinforce a refreshed brand identity rooted in innovation and trust
-
Create a physical environment that supports dialogue and relationship-building
-
Use real-world agricultural context to ground product storytelling
-
Stand out on a highly competitive trade show floor
Our Solution
Real-World Product Demonstration
To bring Firestone AG’s solutions to life, the exhibit featured a John Deere tractor sourced from a local dealership. Serving as the visual and experiential centerpiece of the booth, the tractor provided an authentic platform for demonstrating the Regency AG tire in a context attendees immediately recognized and trusted.
Conversation-Driven Layout
Rather than relying solely on product display, we integrated meeting tables throughout the space to encourage dialogue. This intentional layout invited attendees to slow down, ask questions, and engage in meaningful discussions with the Firestone AG team, supporting deeper relationship-building on the show floor.
Brand Evolution Design
Every design decision, from materials to layout, was guided by Firestone AG’s refreshed brand identity. The exhibit balanced heritage with progress, communicating innovation while staying grounded in the realities of modern farming.
Results
The Firestone AG exhibit successfully captured attention and created sustained engagement throughout Commodity Classic.
- Attracted strong foot traffic and interest from attendees
- Drove engagement around the Regency AG tire launch
- Supported productive, in-depth conversations with farmers and partners
- Reinforced Firestone AG’s evolving brand and leadership in agricultural innovation
By combining authentic equipment, thoughtful design, and conversation-focused planning, Firestone AG delivered an exhibit experience that felt credible, modern, and impactful, strengthening brand perception while generating excitement around its expanded product line.
Ready to elevate your next trade show experience?
From custom trade show exhibits to product-driven environments, we partner with brands to create experiences that support real conversations, highlight innovation, and connect with the people who matter most.
Whether you are launching a new product, refreshing an existing footprint, or rethinking how your brand shows up on the show floor, our team brings the strategy, design, and execution to turn your vision into reality.