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CASE STUDY

Ecolab  Experience at ISSA 2025

Trade show exhibit

Ecolab Logo

Executive Summary

At the 2025 ISSA Show—one of the leading events for cleaning and facility solutions—Ecolab set out to refresh their exhibit presence while working within a tight budget and an existing structural footprint. The goal was clear: create an intentional, immersive experience that reinforced Ecolab’s leadership in large-scale facility care and connected their solutions to real-world applications.

NPARALLEL + Atomic Props partnered with Ecolab to reimagine their exhibit through strategic design updates and purposeful environmental storytelling. By transforming the space into a series of hotel-inspired zones, we created a relatable, experience-driven environment that brought Ecolab’s solutions to life—without increasing structural costs.

The result was a refreshed, high-impact exhibit that stood out on the show floor, strengthened brand clarity, and delivered meaningful engagement throughout the event.

Ecolab ISSA Detail

Business Challenge

Ecolab needed to make a strong impression at ISSA 2025 while maximizing value from an existing exhibit structure. With limited budget flexibility, the challenge was to create a space that felt new, immersive, and relevant—one that clearly demonstrated Ecolab’s role in elevating cleanliness and operational efficiency across large facilities.

The exhibit needed to communicate complex solutions in a way that was intuitive, engaging, and grounded in real-world environments familiar to attendees.

Goals & Objectives

  • Refresh an existing exhibit footprint to feel intentional and experience-led
  • Create clear storytelling around Ecolab’s facility care solutions
  • Connect products to real-world applications within large-scale environments
  • Stand out on a competitive show floor without increasing structural investment
  • Reinforce Ecolab’s position as a leader in facility and hospitality care

Our Solution

Strategic Exhibit Refresh

Rather than starting from scratch, NPARALLEL + Atomic Props reimagined the exhibit through a comprehensive graphic overhaul paired with purposeful environmental staging. Updated visuals elevated the look and feel of the space while maintaining efficiency and cost control.

Hotel-Inspired Zoning for Real-World Context

Each area of the booth was uniquely propped to represent key spaces within a hotel environment—pool, laundry, restrooms, and more. This approach created a familiar, intuitive storyline that allowed attendees to instantly understand how Ecolab’s solutions operate in real facilities.

Experience-Driven Storytelling

By grounding the exhibit in recognizable environments, the space invited attendees to explore, ask questions, and engage in meaningful conversations. The result was an immersive experience that felt practical, relevant, and aligned with Ecolab’s mission to elevate facility care.

Results

This activation demonstrates how thoughtful strategy and creative execution can deliver impact—without expanding budget or footprint. Through intentional design and experience-led thinking, Ecolab successfully stood out at ISSA, proving that innovation doesn’t always require more, just smarter execution.

  • Delivered a refreshed, high-impact exhibit using an existing structure
  • Increased booth engagement through clear, contextual storytelling
  • Strengthened Ecolab’s presence and visibility at ISSA 2025
  • Reinforced leadership in large-scale facility and hospitality care
  • Maximized ROI by extending the life and value of the exhibit system

Ready to elevate your next trade show experience?

From exhibit refreshes to immersive environments, we transform existing structures into high-impact experiences that connect brands with their audience.

Whether you’re working within a tight budget or rethinking an existing footprint, our team delivers the strategy, design, and execution to bring your custom trade show exhibit to life.

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