The Art and Impact of Custom Fabrication: How Props, Structures, and Replicas Support Brand Activations

custom oversized props dunkin donuts

At NPARALLEL + Atomic Props, custom fabrication isn’t just something we do—it’s at the core of how we help brands break through the noise and create unforgettable experiences. Whether you’re looking to bring a giant prop to life for a photo-worthy brand activation or need full-scale custom fabrication for an immersive experience, we’ve got you covered.

Oversize Prop Fabrication Funko Pop Dwight The Office

Why Custom Fabrication Matters in Experiential Marketing

In a world saturated with digital content, physical experiences remain one of the most impactful ways to engage audiences. Custom props, oversized props, and immersive installations stop people in their tracks, inviting them to participate, share, and remember. As a fabrication company, we bring together cutting-edge equipment, top creative talent, and a wide range of capabilities—from foam carving and steel fabrication to 3D fabrication and scenic finishing.

Our in-house, end-to-end model ensures quality, control, and creative excellence. We don’t outsource—we build everything under one roof.

Legoland Lego City Giant Prop Fabrication

Design Meets Purpose

Design is at the heart of every build. Our full-service design team at NPARALLEL + Atomic Props blends artistry, strategy, and innovation to deliver 3D environments, installations, and custom props that do more than look great—they work hard for your brand.

With backgrounds spanning industrial design, architecture, interior design, and emerging tech, our multidisciplinary team uses tools like CAD, rapid prototyping, and real-time 3D visualization to create purposeful experiences. Whether you need a foam carved replica, an intricate metal fabrication, or something that’s never been built before, we’re here to bring it to life.

Inside Our Fabrication Facility

From concept to execution, our shop houses everything we need to deliver exceptional custom fabrication—all in-house:

CNC + 3D Tech

    • Patriot CNC

    • Frog Mill CNC

    • Komo CNC

    • Hot Wire CNC

    • Kraken 3D Printer

    • SLA 1-4 3D Printer

    • Bamboo 3D Printers

Wood + Metal Work

    • Altendorf Table Saw

    • Iron Worker

    • Tube Bender

    • Plasma Cutter

    • Cold Saw

    • Alu Chop Saw

    • Miter Saws

    • Drill Presss

Finishing + Painting

    • Paint Booth

    • Sanding Booth

    • Scenic Painting

    • Faux Finishing

Additional Capabilities

    • Vinyl Printing & Application (Colex Sharpcut, Graphtec, Laminator)

    • Propane Lift Trucks, Reach Trucks, Scissor Lifts

Our crew of builders, welders, painters, sculptors, and finishers is known for producing giant props, show-stopping scenic builds, and brand environments that capture attention.

Examples of Custom Props and Structures

Cottonelle Giant Toilet Paper Roll

For a playful campaign exploring the “over vs. under” debate, we created a 9-foot-tall custom prop replica of a Cottonelle toilet paper roll. Steel framing, bendable skin, and printed vinyl wrapped the entire piece to reflect the actual product—scaled to selfie-sized perfection.

Dave’s Killer Bread Amps

When Dave’s Killer Bread wanted to turn up the volume at an event, we designed 10-foot-tall guitar amp props with 45-foot-long shaped cords. The oversized props stood out, reinforced the brand’s “Bread, Amplified” theme, and made for an unforgettable brand activation.

Dave's Killer Bread Oversized Prop

Disney’s Aladdin Genie Lamp

To celebrate 10 years of Aladdin on Broadway, we created a 14-foot golden genie lamp prop using CNC foam carving, Spectra Chrome spray, and a gold clear coat. Mounted to the marquee, this custom prop rotated, emitted fog, and will live above the theater for another decade.

Disney's Aladdin Custom Fabricated Prop

Ecolab Spray Bottle

For a bold presence at the Home Depot Sales Meeting, we produced an 8-foot foam-carved replica of Eco Lab’s best-selling spray bottle. The nozzle was 3D fabricated and painted for an exact match.

Giant Ecolab Oversized Custom Fabricated Prop

Fortnite Event Props

For a Nerf x Fortnite experience, we built custom props including branded targets and a display case for exclusive Nerf guns. Fans could engage hands-on, creating buzz and user-generated content.

Fortnite and Nerf by NPARALLEL + Atomic Props

HGTV Pumpkin Photo Op

We built a 6-foot walk-in pumpkin and two smaller pumpkins for a fall festival. With lighting inside and scarecrow mannequins of the Property Brothers, this became the centerpiece of HGTV’s activation.

HGTV Custom Fabricated Pumpkin

Remote-Controlled Probius

Blizzcon 2017 got high-tech with this custom foam carved, chrome-finished prop mounted to a wheelchair base with Xbox controller navigation. Lights, motion, sound, and even a Twitch livestream camera brought this magical character to life.

Progressive Trophy Fish

We transformed Yamaha Wave Runners into wall-mounted fish props with vinyl wrapping and realistic features for Progressive’s boat shows. Storage, branding, and weighting all built in for function and form.

Our Fabrication Specialties

Whether it’s for film, OOH, activations, or trade shows, we specialize in:

    • Sculpting + Foam Carving

    • Metal Fabrication + Welding

    • Woodworking

    • Mold Making + Fiberglass

    • Custom Lighting + Scenic Finishes

    • Vacuum Forming

    • Vinyl Application

    • 3D Fabrication + Prototyping

If you can dream it, we can build it.

Why Brands Partner with NPARALLEL + Atomic Props

We are a one-stop fabrication company built for bold ideas. Our ability to bring design, custom prop fabrication, and execution together under one roof means we eliminate the guesswork and create beautiful, brand-right work with speed and precision.

From sales conferences to massive brand activations, we serve leading companies looking for custom builds that stand out in any environment.

Let’s Build Something Incredible

If you’re looking for a partner to create custom props, scenic environments, giant props, or engineered storytelling tools, NPARALLEL + Atomic Props is here to help.

Ready to talk shop? Reach out today to explore how we can bring your big idea to life through purposeful custom fabrication.