Bring Your Best to World of Asphalt
Tues, March 25 – Thurs, March 27, 2025 | St. Louis, Missouri
Transform your presence at World of Asphalt with a custom-built exhibit that captures attention and drives results in the competitive asphalt, paving, and aggregates industry.
Stand Out at the Premier Asphalt Industry Event
World of Asphalt Show & Conference is the leading trade show and educational conference for the asphalt, paving, and aggregates industries. In this competitive environment where industry leaders showcase their latest innovations, your brand needs a distinctive presence that reflects your expertise and commitment to quality.
At NPARALLEL + Atomic Props, we understand what it takes to create impact at World of Asphalt. Our team has years of experience designing, building, and managing exhibits that help brands connect with decision-makers and generate qualified leads in the construction and asphalt sectors.
Why World of Asphalt Matters for Your Brand
World of Asphalt has established itself as the must-attend event for the asphalt industry, offering unparalleled opportunities for brand visibility and business development:
Qualified Industry Audience
Connect with decision-makers from contractors, producers, and government agencies all in one place
Equipment Showcase
Demonstrate your machinery, technology, and solutions in an environment designed for hands-on exploration
Industry Education
Known for major product launches and announcements that generate buzz
Competitive Intelligence
Gain insights into industry trends and competitor offerings to refine your strategy
Business Development
Create opportunities for partnerships, distribution agreements, and direct sales
World of Asphalt Exhibit Strategy & Execution
The technical and solutions-focused atmosphere at World of Asphalt requires a strategic approach that balances impressive visual impact with practical demonstration capabilities. Our team specializes in creating experiences that:
Showcase Equipment Effectively
We design exhibits that highlight your machinery or products’ key features and benefits
Facilitate Technical Conversations
Our layouts create spaces conducive to in-depth technical discussions with prospects
Incorporate Interactive Demonstrations
We integrate hands-on elements that allow visitors to experience your solutions
Balance Aesthetics and Function
Our exhibits combine eye-catching design with practical operational requirements
Scale Appropriately
Solutions for every budget and footprint, from focused 10×20 spaces to expansive island exhibits
How We Can Help
1
Pre-Show
Planning
- Permit and insurance coordination
- Measurement and space assessments
- ACC regulation compliance
2
Transportation & Storage
- Climate controlled storage
- Punctual delivery
- Advanced materials tracking
3
Installation
Expertise
- Priority move-in scheduling
- Professional installation teams
- 24/7 technical support
4
Show
Support
- On-site technical staff
- Rapid response repairs
- Post-show storage
World of Asphalt FAQS
When Should I Start Planning for World of Asphalt?
It’s always best to plan in advance. Early bird registration for World of Asphalt takes place mid-January, but you can register until March 24th, the day before the event.
Is There Anything Important to Know About the Venues Ahead of Time?
This year’s World of Asphalt Show & Conference is at America’s Center Convention Complex in St. Louis, Missouri. Understanding venue-specific floor plans, freight access, and setup timelines ahead of time will help you avoid delays and ensure a smooth process.
What Else Should We Know About Pre-Show Planning?
Start by registering early to get the best booth locations, finalize your design well before deadlines and make sure you understand all World of Asphalt rules including height limitations and fire safety requirements. Now is also the perfect time to promote your upcoming attendance, refine your messaging and test all your technology to ensure everything works properly. Measurement should be a critical part of your planning – if you can clearly define your key objectives and metrics, our team can develop customized integrations and experiences designed specifically to help you achieve these goals.
What Types of Exhibits Could We Have?
We specialize in creating custom trade show exhibits tailored to your goals— you may be interested in a sleek, tech-forward design, multi-level, interactive product demos, or immersive environments featuring AR, VR, or multi-sensory experiences.
Are There Logistics Details It Would Be Helpful to Know?
You’ll need to consider drayage costs, advanced warehousing options, transportation schedules, and labor for installation and dismantling (I&D). Working with a partner like NPARALLEL + Atomic Props ensures these details are expertly managed so you can focus on your exhibit and audience.
What Are Common Challenges About Exhibiting at World of Asphalt?
Success at trade shows requires overcoming several challenges: tight schedules, specific exhibition rules and significant financial investment. The logistics of installation and dismantling can be particularly demanding, with any delays resulting in additional expenses. Our experienced team anticipates and solves all these challenges, from implementing unexpected changes, obtaining necessary approvals, to resolving sudden venue complications.
What Other Insider Knowledge Should I Know About Exhibiting?
World of Asphalt sends out alerts that can help you stay up to date on all conference information. They also offer hotel and flight discounts after registration.
What Would Be Helpful to Know About Exhibiting in St. Louis?
In St. Louis there are specific labor laws surrounding booth setup depending on the size and scope of work. Socially, St. Louis has an incredibly tight-knit business community and a Midwestern kindness. Genuine connections matter and authentic conversations can lead to fruitful opportunities.
How can NPARALLEL + Atomic Props help streamline my World of Asphalt planning and make my time at the event more efficient?
Our team streamlines your World of Asphalt participation by managing complex logistics and providing strategic guidance to optimize your resources. Trusting us with the planning specifics means you’ll be free to concentrate on meaningful interactions and accomplishing your objectives throughout the conference.
How does NPARALLEL + Atomic Props provide recommendations that help drive my business objectives at World of Asphalt?
At NPARALLEL + Atomic Props, we go beyond designing impactful exhibits by providing strategic recommendations tailored to your business objectives. From crafting cross-channel campaigns—such as social media outreach, personalized mailers, and exclusive invitations to boost booth traffic—to identifying opportunities for extending engagement beyond the show floor, we ensure every element aligns with your goals. We emphasize the importance of connecting with your audience in advance, scheduling pre-show meetings, and building awareness before the event. Our holistic approach ensures you connect with your audience, generate leads, and achieve measurable results at World of Asphalt.