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Retail Revolution: 10 Game-Changing Trends from EuroShop
EuroShop is one of the largest retail trade shows in the world, held every three years in Düsseldorf, Germany. The event provides a platform for industry experts, retailers, and solution providers to showcase the latest trends and innovations in retail and brand marketing. This year's event took place from February 26 - March 2, 2023, and provided valuable insights into the future of retail.
Our team attended EuroShop, and we’ve compiled our top trends and insights from the event for you.
2023 – the Year of Fresh Perspectives
The biggest thing we’re hearing from our clients is that next year needs to be one for the books – people want to stand out with a bigger-than-before presence and are open to new ways of thinking and executing. We keep hearing that companies want to try something new, tweak their current programs, and look at their marketing with fresh perspectives.
NPARALLEL Named Top 50 Experiential Producer!
NPARALLEL was just named one of the top event agencies for experiential marketing, trade shows, retail moments, and corporate interiors!
Exhibiting Good
Our social platform, Exhibiting Good brings us together as a team and empowers us to support those in our backyard and around the world.
At NPARALLEL, a common thread that we all share is the desire to partner with and give to our community in various ways.
Through Exhibiting Good, we have come alongside the following organizations with our time and or resources.
Quality > Quantity
When it comes to live events, quality is always more important than quantity.