EuroShop is one of the largest retail trade shows in the world, held every three years in Düsseldorf, Germany. The event provides a platform for industry experts, retailers, and solution providers to showcase the latest trends and innovations in retail and brand marketing. This year's event took place from February 26 - March 2, 2023, and provided valuable insights into the future of retail.

Our team attended EuroShop, and we’ve compiled our top trends and insights from the event for you.

The biggest thing we’re hearing from our clients is that next year needs to be one for the books – people want to stand out with a bigger-than-before presence and are open to new ways of thinking and executing. We keep hearing that companies want to try something new, tweak their current programs, and look at their marketing with fresh perspectives.

NPARALLEL was just named one of the top event agencies for experiential marketing, trade shows, retail moments, and corporate interiors!

At NPARALLEL, we have a technology team that can execute every aspect of your event’s

interactive experiences. Our team engagements and unique solutions set our clients apart, above,

and beyond. We marry high-tech and low-tech to help our clients achieve their business goals.