Three Ways to Optimize Your Brand Programs

We exist to help companies across the nation with their experiential marketing, trade shows, retail moments, and corporate interiors. Every single brand is always looking for ways to improve the way they do business, and today we’re bringing you three ways that you can tangibly optimize your marketing programs to see a greater impact on your next project.

1. Write a Creative Brief

The importance of a well-defined creative brief is underrated. Having a deeply written brief will save you time and energy because it will help your agency partner get to on-brand concepts quicker and will mitigate rounds of revisions.

2. Navigate Supply Chain Like a Pro
Everyone is privy to supply chain and inflation challenges. We recommend adding 15% to your budget from last year and a 10% overflow budget to account for unexpected costs. We always want our clients to be eyes wide open to all aspects of their brand programs.

3. Consider Green + Sustainability
Although we have big ideas, we can leave a smaller footprint. As we collaborate with brands across industries, we try to bring ideas such as our custom rental and reuse program that allows brands to repurpose assets year after year.

As you grow your experiential marketing, trade shows, retail moments, and corporate interiors don’t hesitate to reach out to us, we’d love to be a resource to you.