General Mills | Natural Products Expo West
Showcased ten brands in the custom-built exhibit
Awarded the “Best Booth” recognition two years in a row for originality, interactive experiences, and impact
Displayed a lenticular wall, conference room, sampling counter, rainfall simulator demonstration, and an impact wall
RESULTS:
30 media articles with more than 1.4 billion UMV
11,000 product samples distributed
365 attendees engaged in the presentation and demonstration
12 in-booth meetings
2 in-booth media interviews