4D Medical
A Multi-Award Winning Experience
4D Medical, was named "Best in Show" for the mid-size category at ATS, an event with over 10,000 attendees and 3,000 industry representatives.
One of the judges sought out our client and raved, saying that we "got it all right" with highly targeted messaging, bold images, graphics, a video wall, and interactive demo stations.
In addition, in 2022, our client 4D Medical was recognized as a “Stand Out Exhibit” by the medical industry publication RSNA Standout Exhibits Report.
4D Medical | RSNA & ATS
Concepted LED video wall to showcase product story and impact
Designed and fabricated demo stations & conference rooms
Created a space for 4D Medical to connect with their audience with a veteran meet & greet to share the positive impact of the 4D Medical product
RESULTS:
Increased dwell time due to video engagement and storytelling
ATS Accolade Statement: The judges, all highly experienced exhibiting experts, evaluated each booth on how effectively it grabs attention, communicates a clear value proposition, provides an interactive experience, and exemplifies proactive and positive exhibit staff behaviors.
RSNA Accolade Statement: I want to focus on how they are actually demonstrating their solution on a large scale that is visible to everybody that gets near the booth. This exhibit is a clinic on simplicity, clear compelling message, and a product demonstration that captivated the attention of the radiologists. And to carry the experience home they gave a 3-D card with a QR code to learn more. Brilliant and flawless execution!
4D Medical, Michelle Martin
“I have worked with NPARALLEL since 2015. Each booth was award-winning. But beyond that, they understand the selling process and how it relates to the design of the booth--and in the exhibit hall environment. They work with our budget, and their solutions are turnkey. Absolute professionals!”