nParallel designed and fabricated two custom rental exhibits for Wolters Kluwer that they use at an annual healthcare trade show.
Wolters Kluwer specializes in advanced technology to help aid healthcare professionals in important decisions on patient care and outcomes using their integrated solutions, content and productivity tools. They are also one of nParallel’s first clients. The main objectives of the exhibits we created were to strengthen Wolters Kluwer’s brand awareness and relationships in the healthcare IT industry, promote solutions vs. products and help drive revenue through customer leads.
nParallel designed and fabricated two custom rental exhibits for Wolters Kluwer (60’ x 70’ and 20’ x 20’) – which ended up being the best way to achieve their goals on the show floor. Creating a custom rental trade show booth was the most strategic option, as Wolters Kluwer attends the same annual healthcare show each year and it allows them to be flexible and reconfigure the space and design each time.
The exhibits nParallel designed and manufactured for Wolters Kluwer were well-received and helped the company achieve its trade show objectives in growing the business.