Pearson’s Candy has been an nParallel client since 2015, and they engaged nParallel to refresh their current exhibit to support the launch of the new 7th Street Confections Brand at Sweets & Snacks Expo 2017.
The challenge was to take their existing 20’x30’ exhibit and modernize the feel while featuring the new brand introduction of 7th Street Confections. It was extremely important that nParallel kept the nostalgic feel of Pearson’s “Heritage Brands” (Salted Nut roll, Bit O Honey, Mint Patties) while announcing and showcasing the new brand launch.
nParallel delivered a refreshed concept that mocked a candy store front. The exhibit helped to play to the elements of the Heritage Brands and 7th Street through the blending and showcasing of their ingredients to dynamically appeal to the attendees of Sweets & Snacks. The team at nParallel added whimsical interactive components to showcase seasonal offers and the historical authority in the category.
The team at Pearson’s Candy was thrilled with the presentation and anticipates product line extensions coming from 7th Street in the future.