A Stand-out 70’ x 110’
Our team began working with Chief Manufacturing, a division of Legrand, more than a decade ago. Over the years we helped them evolve their trade show presence to be a market leader on the show floor.
Legrand, the parent company of Chief Manufacturing, approached our team to help them create a stand-out 70’x110’ exhibit for 2018’s Infocomm, the premier audiovisual and integrated experience event. Legrand challenged our team to determine the best way to bring many of their brands together into one exhibit. Legrand wanted to display unity and how the products worked together yet showcase each brand’s category strength.
To show the breadth of products and services that Legrand offers, we strategized and developed an approach for the Infocomm show floor where the brands were displayed in the exhibit through vignettes. It showcased to attendees how the brands work together to better serve consumers and engage them in a way that didn’t feel like they were on a show floor. We fabricated three types of real-life experiences that demonstrated the technology and products in action in a boardroom, classroom, and four huddle spaces.
The powerful arrangements allowed the team at Legrand to engage with show attendees and walk them through how all the Legrand products work together in a fully integrated setting. The vignette strategy was extremely successful, and our client was thrilled to see how the Legrand family of brands married together at Infocomm to showcase holistic solutions for clients. Legrand was proud to be able to walk more than 5,000 show attendees through the vignettes.