Technology is everywhere. But often, it lacks strategic integrations.
Strong technology solutions should foster three things for your business. It should educate, equip, and inspire your audience with the right content. It should lead your end user to start a conversation with an individual at your company. And it should have a strategic role within your sales program.
Educate, Equip, & Inspire
We all know technology is amazing. It’s a tool that our team integrates into almost every brand experience. Technology should educate, equip, and inspire your audience with the relevant information they need to move along in their customer journey. We’ve helped clients use dozens and dozens of technology integrations to communicate their message in a way that makes sense for the environment and the individual. Both the environment and end user are extremely important considerations to think through when choosing which technology to implement. Each solution is valuable but there’s always one that is better for the brand experience. Two great examples of educating, equipping, and inspiring are General Mill’s iPad Survey with Live Streaming Results and MegaFood’s Digital Product Kiosk.
Lead to Conversations
Technology should almost always lead the end user to begin or continue a conversation with a representative from your company. Whether we implement augmented reality, virtual reality, RFID, flip disk walls, gamification, or iPads and screens they should always be part of the program to facilitate conversations. Technology should never be siloed but it should be paired with human interactions. At the end of the day, business is about building relationships and helping people, and technology should be a tool to do both. Two examples of excellent technology that led to qualified conversations are Agosto’s Flip Disc Technology and Kobelco’s Gamification Matching Game.
Integrate with Sales
Sales, it’s what most companies want. Technology should funnel through to your company’s sales objectives as a tool and methodology to support growth. We help our clients integrate with our technology solutions to drive lead generation and sales enablement. We recently implemented our lead generation and sales enablement tool to help a client increase their qualified lead generation goal by 150%.
An example of a strong technology and sales integration is 3M’s Retail Pop-Up.
Technology helps brand experiences to be more educational, conversational, and integrated into larger business objectives. As you evaluate your technology integrations, be sure it advances your brand experiences.
For more technology inspiration, head to our YouTube channel to see a variety of integrations for brand experiences.