Viewing entries tagged
Trade show marketing

Vote for nParallel for EXHIBITOR's People's Choice Award!

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Vote for nParallel for EXHIBITOR's People's Choice Award!

EXHIBITOR magazine named four of our client exhibits as finalists in the Portable/Modular Awards competition! The finalist with the most votes will be honored during a ceremony at EXHIBITORLIVE.

Join us in voting once a day through February 26 for General Mills, MegaFood, Angie's BOOMCHICKAPOP, or Kobelco Construction Machinery USA!

"Portable/modular exhibits are efficient, effective, and easy to install, but they can also be stunning, sophisticated, and strategic" says Travis Stanton, editor of EXHIBITOR magazine. "This competition is intended to spotlight the most remarkable of these affordable, adaptable, and reconfigurable structures, while also demonstrating the kind of well-designed, eye-catching stands that can be created using portable, modular, and system components." 

The contest was open to modular, system, and portable exhibits making their debut in the United States or abroad between Oct. 1, 2016, and Oct. 1, 2018, and it was judged by a panel of world-renowned designers and marketing experts.

Category winners, the People's Choice Award winner, and the recipient of the competition's top honor, i.e., the Zeigler Award, will be announced at EXHIBITORLIVE. Winners will receive a custom trophy and will be featured in the July issue of EXHIBITOR magazine. 

Vote here! http://bit.ly/2Ut0Zdk

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Our Manufacturing is Turning Heads & Winning Awards

Our Manufacturing is Turning Heads & Winning Awards

In September, the Minnesota Business Magazine hosted their Made in Minnesota manufacturing excellence awards ceremony. The event recognizes companies in Minnesota for a variety of manufacturing practices.

We attended the event and walked away with not just one award, but two! It was humbling to learn that our innovation and sustainability practices attracted the attention of the manufacturing judges and businesses across the state of Minnesota.

So, to give you a peek behind the curtain, we’ve interviewed our Director of Operations to share with you a bit more about why we do what we do and how we design, fabricate, produce, and construct trade show and retail environments for clients.

Dan, what set nParallel’s manufacturing apart?

Our craftsmanship and attention to the smallest details are unique to nParallel. Our team bands together to tackle every project and we have created partnerships in the industry to ensure our sourcing and manufacturing practices are stand-out. From our trade show exhibit fabrication to our retail displays and fixtures testing, sourcing, and mass roll-outs we are committed as a team to every project.   

As the Director of Operations, what are you most proud of?

I’m really proud and truly impressed at our team’s ability to adhere to timelines and budgets in today’s trade show industry. At the end of the day, our clients aren’t just our clients. They’re our friends and people we enjoy working with and for. To come alongside these partners and help them achieve their goals through our manufacturing expertise is what we love to do.

Tell us about nParallel’s capabilities as it relates to manufacturing.

We’re creative, experienced, passionate, and most of all, we’re really, really nimble. We don’t claim to be the biggest, but we claim to be the best. As the director who hears it all and sees it all, we are not restricted with unnecessary processes. We do what’s best for our clients and we work together in a variety of ways to ensure we provide them with a completed project that they are proud to exhibit or display. We sometimes run into challenges and obstacles in projects and what I appreciate about these situations is they allow us to think even more creatively and with opportunities to try something new.

Our manufacturing team including our builders, graphic production experts, detailers, and other divisions are what we are most proud of when it comes to receiving the Sustainability and Innovation awards. Without our people – who are truly the best in the industry – we could not do what we do. Also, thank you to the judges of the Made in Minnesota awards! We are thankful for the time you invested in learning about our manufacturing practices.

Exhibiting a Portfolio of Brands

Exhibiting a Portfolio of Brands

We all know that exhibiting takes strategy. What’s more is that exhibiting at a trade show with a portfolio of brands takes even more framework development.

Often, we find companies on a show floor exhibiting with multiple brands and the spaces look unorganized, unstructured, and unclear of what they are striving to accomplish. Most of the time, this is due to a lack of a strategic framework that was not completed in the planning stages, or as we call it, the Define stage, of the process.

There are companies on the show floor that are true category leaders as it relates to exhibiting multiple brands in one booth. Their defined approach showcases their thoughtful brand strategy and helps to achieve their company goals in a stronger way on the show floor. Organizations like General Mills, Pearson’s Candy, and Legrand exhibit their brands with methodology and clarity.

When we are approached by a company to help them with their brand activation, and they carry a portfolio of brands, we help them determine how to showcase all their companies in the best way to achieve success.

First, we understand the goal of exhibiting at the show; a crucial element to define so that business goals are achieved.

Next, we outline who the target audience is of the exact show that the client is planning to attend. If a client doesn’t understand their audience on the show floor, they can’t best position themselves to their audience.

From there, we begin to decide, from the perspective of the target audience, what’s most relevant to them, the individual brands within the company or the company itself? This is the linchpin for how to showcase the company and its brands. For example, General Mills is excellent at knowing their approach for each show. Some brand activations, it’s more important to showcase Annie’s Homegrown, Larabar, Cascadian Farms Organic, etc. And other trade shows, it’s more important for the name General Mills to be front and center. We call this prioritization and alignment, brand hierarchy.

A client’s brand hierarchy should often flow from how the company sells its brands and how the target audience of the company purchases products or services. A trade show is just one of many sales and marketing programs and so the trade show should reflect the overall company and shouldn’t be built-out in a way that is completely different than the everyday actions of the business.

If a client decides that for a specific show they should be showcased as a “house of brands” vs. a “branded house,” we recommend building out answers to the following questions to ensure the booth build-out supports the strategic brand hierarchy.

  • Rank the brands in order of importance for the show.
  • Do any new products or brands need to be highlighted?
  • What percentage of the exhibit should each brand share?
  • Can any of the brands be coupled together?

The tactical execution of the exhibit should follow the brand hierarchy – this includes messaging. The cohesive messaging should flow from the brand strategy and drive home the message on the show floor. The messages are the elements of the exhibit that helps to bring people into the space, to learn more, and engage in conversation. It’s crucial to think about the messages after a company has decided which track to take: a branded house or a house of brands. Messages should vary significantly depending on the approach.

There are some great leaders out there on the show floor, and we believe that any company, of any size, can be an example of how to exhibit with a portfolio of brands. If you need help on deciding how to best position your company on the show floor. You know where to find us!

Trading Ideas: The Brand Activation & Trade Show Event of 2018

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Trading Ideas: The Brand Activation & Trade Show Event of 2018

If you haven’t heard about Trading Ideas, time to tune in! The Minneapolis St. Paul Business Journal and nParallel are hosting an event called Trading Ideas on Wednesday, May 9 for a panel discussion with top industry leaders on brand activation. 

The event will be held at the Minneapolis Event Centers and will bring together some of the greatest leaders across the nation including: 

  • Bridgestone, Vice President Eric Higgs
  • Chief Manufacturing, Vice President of Customer Experience Laurie Englert
  • General Mills & Annie’s Homegrown, Senior Communications Planner Neely Thomas
  • nParallel, Co-Founder Don Gonse
  • PeopleNet, Senior Marketing Communications Specialist Emma Bica
  • Triad Conferences, Owner & President Ranae Hansen  
  • Wolters Kluwer, Senior Manager, Global Corporate Events Mindy Sanderson 

The event will be moderated by Exhibitor Magazine Editor-in-Chief Travis Stanton and will include a featured speaker, nParallel President Megan Diamond. 

Attendees can expect a community conversation on brand activation, trade show trends and innovations, mobile experiences, corporate events, budget management and more! The event will provide an opportunity for attendees to ask questions to the panelists to get answers to relevant ideas, opportunities and challenges to their current brand activation program. 

Be sure to register today as tickets are limited, RSVP now: Trading Ideas 

If you have any questions about the event or would like to connect, send us an email, we’d love to hear from you! 

Connect with us! 

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Our CES Takeaways

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Our CES Takeaways

We sent our team to CES – the Consumer Electronics Show – and we want to share with you what we believe are the top trends that trade show leaders need to keep in mind for 2018.

Draw a Crowd & Close a Deal

No longer can companies ignore innovation and technology customer engagement as a component of their trade show program – it is now vital to success. Companies are doubling down on this element of the exhibit and it’s becoming the number one way to draw a crowd and close a deal.

TVs are Still In

No one would have guessed that TVs would still be a hot item. At CES, TVs were everywhere and huge brands like LG and Sony made them center stage. Different types of TV displays were found throughout the show floor and brands were using them to communicate a message with high impact right on the show floor. TVs are ever-versatile and can be extremely useful within exhibits whether they are the walls, ceilings, tables, etc. there are endless ways to use TVs.

VR & AR at the Top

Both are growing at a rapid rate and companies are finding new ways to utilize this technology to be specific to their brand. No matter the industry, there’s a way to implement this experience into any exhibit. To have flawless execution, it’s imperative to have a partner who can help implement the technology with experience.

Sustainable Growth

Millennials have demanded more sustainability as consumers and this demand is becoming increasingly popular amongst other generations. Sustainability is increasing, and the trade show industry is learning that it needs to catch onto the wave to connect with its consumers. Now, more than ever, companies need to begin to transform their trade show exhibits to ones that are earth-friendly. Simple ways to start this evolution might include custom rental exhibits, resourcefully made exhibit architecture and more.

Education & Knowledge

It’s important to be educated within the realm of innovation. We see countless people swamped with huge workloads in their work life and little time to read up on trends. So, if this is you, we recommend having quarterly innovation conversations with your trade show partner to inquire and learn what’s new in the industry so that you can always stay ahead of the curve.

We love having these conversations with our clients – schedule time with us. We’d love to chat and tell you how we can help you to become more innovative and close more deals.

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2018 Technology Planning Tips

2018 Technology Planning Tips

Technology is one of our favorite topics at nParallel. We’ve been growing this area of our business for years now, and we’ve hired a new technology leader whose experience and passion for the industry is going to help us continue to revolutionize our digital integrations.

Technology isn’t a shoot-from-the-hip type of plan. It requires methodology and a team that can think right and left brained. Given all the emerging technology and digital work we do – from projection mapping to touch screens to technology integration work to apps and more – we have a few tips to share to help you continue to bring tech to the forefront and give it a seat at the trade show experience table.

Create a tech strategy 

It’s important to ask yourself when planning your trade show experience: what are we trying to achieve for our organization by attending XYZ trade show and how can we differentiate on the show floor with our customers? This question often can lead to developing an experiential strategy that is focused all around technology. Thoughtfully designed and implemented technology can visually pull trade show attendees from across the room to your exhibit. A tech strategy can help define how to bring your target customer to your exhibit, determine and develop what will cause them to stay engaged at your booth, and will help make your experience memorable for them.

Lean on your trade show partner, a lot

At nParallel, we believe that we are responsible for much of our client’s success on the show floor. We believe in defining the exhibit, designing the experience, and delivering – above and beyond – for our clients. And this includes technology. We are our client’s partner and designer to ensure that the technology is exactly what they need and when they need it. Our clients trust us to come up with the ideas and implement them on their behalf. So, lean on your trade show partner for everything related to technology. That’s what we’re here for! To make you look good – and technology-wise, differentiated and a cut-above.

Budget for technology

It’s important to add a technology line to your trade show budget. When creating your annual budget and plan, talk to your trade show partner - they should be able to give you a rough percentage or number based upon your exhibit’s goals to allocate into the budget. We help our clients with annual trade show planning and help them earmark an amount that allows them to stand out on the trade show floor and create an experience that truly engages their customers.

Let us know how we can help – we’d love to tell you all our ideas about how you can stand out on the trade show floor.

Technology Trend Must-Knows

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Technology Trend Must-Knows

Technology is ever-changing, ever-emerging and often for clients, ever-overwhelming. At nParallel, we make technology integrations for our clients seamless.

We love when our customers allow us to think outside the box for them and generate technology concepts that impress their customer.

If you haven’t start thinking about technology integration, here are some ideas to get your technology juices flowing.

·       Mobile Apps provide opportunities to connect with show attendees throughout your event. These tailored, event-based apps helps companies communicate with customers, even before they arrive at the booth.

·       Virtual Reality is one that nParallel has tapped into frequently for clients. When companies have large, over-sized equipment that they would prefer to not ship onto the show floor, we’ve created on-site technology opportunities for our client’s customers to experience products, virtually and instantaneously without having the actual products on the show floor.

·       Gesture Technology has been a favorite of ours. This technology is exactly what it sounds like: customers who visit show floor exhibit can interact with products and experiences by using hand gestures to discover and learn.

·       Projection Mapping is the process of digitizing a 3-dimensional object and displaying its image on a non-flat or non-white surface to educate depth, context or detailed information. We have so much to talk about on this topic that we'll create a separate blog post just on projection mapping.

·       Upgraded Exhibit Designs use technology more and more to communicate the company’s message in a stronger way. We’ve been helping our clients with large format LED walls and screens as architectural and branding elements to provide dynamic movement and visual impact.

What technology has been your favorite that you've seen this year?

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Timelines and Budgets

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Timelines and Budgets

We have partnered with countless successful companies and executed upon thousands of trade shows. Our line of business allows us to witness trends in the industry and two trends we’re seeing is the increasing costs of trade shows all while the associated timelines are growing shorter. With these two realities working against companies, it is crucial for organizations to plan and prepare ahead of time by building a timeline and budget appropriately, and we’re here to help.

Importance of a timeline

As Benjamin Franklin once said, “if you fail to plan, you are planning to fail,” and this couldn’t be truer for companies working hard to participate in a trade show event that could launch them into further success within their industry. Unfortunately, companies without a sufficient and known timeline are often rushed and forced to make decisions. Instead of having the time to ask the “why” behind the what, companies are obligated to make decisions more quickly than they’d like – which can be costly to their organization.

Mapping out a timeline for each trade show event will ensure to optimize the company budget. nParallel has found that timelines, in general, are getting shorter. The time to design, engineer, fabricate, and execute is expedited as a result, and companies often find themselves rushing into more expensive decisions.

Creating a timeline

At nParallel, we like to partner with our clients to create a schedule and timeline well in advance of an event. Unforeseen glitches can happen, and so we are firm believers in timelines that offer leeway in the schedule to allow sufficient margin. So, when creating a calendar, make a generous one. We suggest beginning the timeline a year before the event and starting the process with S.M.A.R.T. goals. Companies should discuss their goals and objectives on the front end so they can understand their priorities and be prepared to make decisions in-line with them when the time comes.

Creating a budget

When setting a budget, there are many things to consider. Trade show costs can vary from year to year, especially if there is a show relocation. Right along with the timeline, budgets should be created a year in advance to research and prepare for all the different financial plays a trade show demands.

The biggest area that we see companies forget to add to their budget is drayage. Let us quickly give you a synopsis of this so you can be sure this is in your budget for next year.

Drayage

Drayage is the transportation of the exhibit. The detailed work it takes to move hundreds of thousands of pounds of freight and material to an event is vast. The proper understanding of what exactly drayage encompasses will help companies get ahead in eliminating unnecessary overhead and reduce trade show costs.

Labor

A big part of the drayage cost is in labor. Every step of the process takes workforce. From directing the material-handling process from one place to another to checking shipments as they arrive - there are always people making the process happen. Labor costs associated with drayage are determined based on where shipments are delivered. Surveys have discovered that labor costs are lower when companies ship directly to the show site versus to the advance warehouse.

Shipment

It goes without saying, but the heavier materials are, the higher the cost will be to handle them. The type of packaging used is also key, as some are cheaper than others because they’re easier to handle and lighter. The kind of transportation carrier used is another reason prices tend to increase. A specialized carrier is going to cost more than a standard carrier.

With 2018 quickly approaching, please don’t hesitate to reach out to us if you’d like to talk through timelines and budgets. The process can be daunting, but our team is always ready to have timeline and budget conversations.

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Exhibiting Good

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Exhibiting Good

Lots of good things are happening around the office.

Today, we gathered all of our employees to kick off a new program to help us give back to the community. At nParallel, we've always been passionate about philanthropy and this year we wanted to take our efforts to a new level and offer each employee $250 to give to a nonprofit of their choice. Our new program that kicked off today is called Exhibiting Good, a play off the work we do here at nParallel.

We gathered around tables this morning, and each employee had the opportunity to share what organization they wanted to give their $250 to and why. It was an opportunity to learn more about each nParallel employee and nonprofits that are working hard to further advance our society for the better.

We love the work we do at nParallel; we get to help organizations build exhibits and develop retail spaces. Today we had the chance to step back from our work and take a look at the progress that nonprofits are making in our own backyard to make a difference, and as a team, we want to help.

As a company, our 36 team members will be donating $250 each to the outstanding organizations below. We couldn’t be more proud of our team for advocating for charities that are making such a huge difference.

My Very Own Bed

JDRF

Secondhand Hounds

Autism Society of Minnesota

Animal Humane Society

The Sanneh Foundation

St. Jude Children’s Research Hospital

International Justice Ministry

Groves Academy

Greater Minneapolis Crisis Nursery

West Metro Firefighter’s Relief Association

Wounded Warrior Project

The OsteoPETrosis Society

Houston Food Bank

Ovarian Cancer Research Fund Alliance

Pitch in for Baseball

Ruff Start Rescue

Good in the Hood

American Red Cross

C2i

Second Harvest Heartland

Epilepsy Foundation Minnesota

American Heart Association

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5 Trade Show Don’ts

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5 Trade Show Don’ts

When a company participates in a trade show, it’s an immense amount of pressure to “get it right.” Companies have a million priorities to sort through, and as they gather together the right “DO’s” it’s important to take hold of a few trade show “DON’Ts” as well.

1.     DON’T Minimize Staff Selection

When it comes to a trade show, the staff a company selects to represent itself is everything. Exhibitors may only have a few seconds to engage with potential customers, and those staffing the exhibits are the ones responsible for multiplying the time in that window and closing deals or at least having strong leads. It is so important to choose staff carefully and wisely given that these few seconds can be the ones that lead to new clients. Most companies have the options of bringing their own people, hiring from an agency, or a little bit of both. Don’t skim on selecting who goes to the trade shows. We highly recommend investing in the best of the best; whether that’s your people or an outside group.

2.     DON’T Leave Your Leads

Whether a networking opportunity or a lead opportunity, follow-up is crucial. As they say, if you fail to plan, then you plan to fail. Have a plan to follow through with leads and begin right after the trade show ends. Likewise, know this follow-up plan before the show begins, and have it in mind so you know what kind of contact information you need to gather at the show and what specific conversation points you’d like to bring up later.

3.     DON’T Fail to Network

One of the purposes of a trade show is to lead generate and network. Sitting back at a trade show and watching business cards collect in a fishbowl is an event that we don’t recommend for anyone. Companies need to be aggressive, making a certified effort to meet and greet everyone at the show. This allows exhibitors to sift through the best prospects, establish a presence and generate leads. The only way to reap qualified leads is to engage with them.

4.     DON’T Use Company Jargon

Companies tend to have their own general business jargon. Whether it’s acronyms or industry-specific words, be careful to use them only with potential clients and customers who understand the jargon. It’s easy to assume that those entering your booth know the industry, but in the small chance that they don’t, using jargon unfamiliar to them could deter them from doing business with an exhibitor.

5.     DON’T Look Like Everyone Else

Exhibitors don’t need to go over the top to establish a unique presence, but it is important to differentiate among competitors. The goal is to attract people to the booth. Whether it’s a new product update, a new product launch, make it unique and creative through your exhibit display.

We could keep going with don’ts, but we want to hear from you. What other don’ts would you share?

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How to Set SMART Trade Show Goals

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How to Set SMART Trade Show Goals

Many of our clients desire to know the best way to evaluate the performance of a trade show. It's an excellent question and one that is answered very simply: business goals. When business goals are established, the performance of your trade show can be evaluated by how these goals were, or were not, attained. A company can put together very basic and helpful goals through a few simple steps, as well as using a helpful acronym: SMART.

The first step is answering a QUESTION. This question is foundational as companies seek to move forward in creating and executing goals: what is the company's purpose for this event? This will set the entire foundation to the goals created. Perhaps the purpose is to increase sales, showcase a service or product, or maybe this is strictly a marketing opportunity. Regardless of what it is, this question is crucial for companies to answer as they seek to establish goals for a trade show.

The next step is RESEARCH.  Let us help you with this. We know the trends and love to talk about ways to implement your ideas improve your current initiative or brainstorm a direction to take your aspiring trade show exhibit. Some specific questions we like to research and show our clients are new ways to communicate your message, service or product and how we can differentiate our clients on the show floor. Throughout this research phase, you will be able to see weaknesses in your current situation that can help identify opportunities for improvement. As you do this, remember that no team or company is perfect. Many clients of ours believe they need to have their goals written before engaging with us; however, we love to help our clients write their goals. 

Lastly, step three is WRITING SMART goals. This acronym is broken down into five key words that are guidelines to use when writing business goals. The key words are Simple & Specific, Measurable, Attainable, Realistic, and Timely. All business goals should encompass these concepts. An example of a goal like this would be, "to increase attendance at trade show booth by 20% over the next year." As you can see, this goal is specific, measurable, attainable, realistic, and timely. Knowing this goal, we can help you plan for and achieve it by implementing plans and components that attract and drive attendance to your exhibit.

Once the SMART goals are established, be sure to prioritize the preparation and follow-up of each event. Many of our clients' goals are executed in the preparation and follow-up of their trade shows. They set up a social media campaign, send follow-up emails or build a customer contact list – all of which would never be reached if they were not proactive in organizing the bookends of their event.

SMART goals should be evaluated after every trade show, not only to determine if goals were accomplished but also to observe areas of improvement for future events. In the end, goals are foundational and matter greatly to the success of a trade show event. Companies are guaranteed to experience consistent growth as they routinely circle back to goals - goals that are Simple & Specific, Measurable, Attainable, Realistic and Timely.

Have you built goals for your trade show?

 

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How to Plan for Trade Show Relocations

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How to Plan for Trade Show Relocations

The trade show industry is complex and the variable costs tend to change from year to year. A common issue we find is that our clients are dealing with budget changes due to the increase in annual same-show costs specifically related to show relocations.

A show in Ohio this year may cost drastically more next year if the show is in San Francisco. Some locations are more expensive than others, and companies are constantly challenged by their budget considering these unpredictable year-over-year changes. So, the question remains: how can companies confidently set a budget in light of location changes from year-to-year?

With economic inflation, it’s safe to say that businesses will never be free to rely on the same budget from the previous year. Show relocations impact the company dollar, but so does labor costs and gas prices, which frequently change as well. Having said the obvious, we know that relocation costs are frustrating because of their inconsistencies, and we’re here with a few tips to help companies better plan for this influx.

How to estimate the overall budget

Multiple industry surveys have revealed that exhibit space floor rentals account for about one-third of an exhibitor’s total-show costs, this is relative, but something to keep in mind. The cost of floor space will always vary depending on the type of trade show and the location where it’s held. Be proactive in understanding this massive expense by determining what the floor space will cost in that area, and then multiply it by three. By doing this, exhibitors can see an estimated value of their overall trade show expenses in that location and can move forward with their budget outline from there. Again, this is a very rough cost but is a starting place. 

Travel expenses

After floor rental and booth space, travel expenses carry a large portion of the budget. Travel costs add up, especially when a show in based in New York City or San Francisco. Companies need to be prepared for these expensive changes tied to show relocation, and budget accordingly. Hotels, meals, show services, air travel and car rentals - they all add up, and some cities more than others. Know the number of staff you want present, as it may change according to where the show is held, and research the average travel and hospitality costs associated.

Never underestimate drayage

Shipping and drayage are two expenses that often shock companies. Don’t let the show relocation fool you: drayage is notorious to fluctuate. Shipping can carry a hefty expense, especially when the distance increases a few hundred miles. It’s crucial to not overlook these types of costs – we plan for shipping and drayage on behalf of our clients for every trade show.

Be sure to leave extra room for both shipping and drayage and just plan for an expensive city. You’d rather plan for too much than not enough.

Trade show relocations don’t have to eat company budgets alive. With careful planning and a strong trade show partner, you should be prepared for every cost. Shows are great for brands, and they’re certainly ever-evolving; every exhibitor can embrace these changes without intimidation when they understand the intricacies involved in them, and how that impacts their budget.

As companies plan for the next year, we hope these tips keep them moving toward success. If you have questions on the topic, reach out, we’re more than happy to bounce ideas around with you and help you plan accordingly.

 

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5 Reasons to Consider Custom Rental Exhibits

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5 Reasons to Consider Custom Rental Exhibits

There are a variety of reasons companies consider a custom rental for their trade show exhibit versus purchasing a custom-built booth. Whether they’re looking for a more low-cost investment option, trying to beat the clock, or simply need flexibility, custom rentals can be a great solution for many organizations.

Lower investment

Trade show marketing is an investment, but one with a very strong ROI. Many of our clients pursue custom trade show rentals to test new markets or events as a trial run for a potential long-term solution. If the new market or event goes well, our clients will often invest in a full, custom exhibit. The custom rental option allows our clients the financial flexibility to invest at their comfort level for a one-time event before making a commitment to a full, custom exhibit for the long-term.

Customizable

At nParallel, we offer our clients the opportunity to utilize our custom rental inventory of materials in conjunction with custom built elements to create an exhibit that is uniquely theirs – and for a portion of the cost. Our clients choose from a vast array of designs, sizes, and custom features to create an exhibit that is perfect for them. We may use different components from around our warehouse, but we can promise that no two exhibits will ever look the same on the show floor. Our clients never run the risk of a duplicate next to another exhibitor. Something that we love about custom rentals is the ability to change a client’s booth from show to show by using different components each time.

Flexible

Renting gives leeway on timing. If, for example, jumping into the trade show market is a recent decision and you only have a two or three-month window (or less) until the event, building an entirely new display may not be possible. Renting, however, provides a prime option for this scenario. A custom exhibit can take up to several months to complete, depending on the size of the project, whereas our custom rental booths are created in a matter of weeks.

Convenient

Renting is easy. We have more than 100,000 square feet in our warehouse – home to hundreds of thousands of materials that are ready for a custom rental package. We also produce all our very own graphics in-house, providing a unique and personalized look for each exhibit. This all saves an immense amount of time since much of the fabrication has already been done in-house, allowing us to focus on using our time to make our client's exhibit perfect for the event.

Test it

We provide the opportunity for our clients to test layouts that have already been created and have been successful. This allows each client to discover the qualities important to them in a future booth.  If you are considering investing in a booth in the future, we strongly encourage taking the time to test drive with a custom rental exhibit. We find that clients value this as it provides a hands-on opportunity to customize the booth to the company needs and try it on for size.

Not sure which option to choose? Shoot us an email at info@nParallel.com, and we’ll be sure to help you process which direction is best for you.

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5 Reasons to Consider Custom Rental Exhibits

There are a variety of reasons companies consider a custom rental for their trade show exhibit versus purchasing a custom-built booth. Whether they’re looking for a more low-cost investment option, trying to beat the clock, or simply need flexibility, custom rentals can be a great solution for many organizations.

Lower investment

Trade show marketing is an investment, but one with a very strong ROI. Many of our clients pursue custom trade show rentals to test new markets or events as a trial run for a potential long-term solution. If the new market or event goes well, our clients will often invest in a full, custom exhibit. The custom rental option allows our clients the financial flexibility to invest at their comfort level for a one-time event before making a commitment to a full, custom exhibit for the long-term.

Customizable

At nParallel, we offer our clients the opportunity to utilize our custom rental inventory of materials in conjunction with custom elements to create an exhibit that is uniquely theirs – and for a portion of the cost. Our clients choose from a vast array of designs, sizes and custom features to create an exhibit that is perfect for them. We may use different components from around our warehouse, but we can promise that no two exhibits will ever look the same on the show floor. Our clients never run the risk of a duplicate next to another exhibitor. Something that we love about custom rentals is the ability to change a client’s booth from show to show by using different components each time.

Flexible

Renting gives leeway on timing. If, for example, jumping into the trade show market is a recent decision and you only have a two or three-month window (or less)until the event, building an entirely new display may not be possible. Renting, however, provides a prime option for this scenario. A custom exhibit can take up to several months to complete, depending on the size of the project, whereas our custom rental booths are created in a matter of weeks.

Convenient

Renting is easy. We have more than 100,000 square feet in our warehouse – home to hundreds of thousands of materials that are ready for a custom rental package. We also produce all our very own graphics in-house, providing a unique and personalized look for each exhibit. This all saves an immense amount of time since much of the fabrication has already been done in-house, allowing us to focus on using our time to make our client's exhibit perfect for the event.

Test It

We provide the opportunity for our clients to test layouts that have already been created and have been successful. This allows each client to discover the qualities important to them in a future booth.  If you are considering investing in a booth in the future, we strongly encourage taking the time to test drive the product. We find that clients value this as it provides a hands-on opportunity to customize the booth to the company needs.

Not sure which option to go for? Shoot us an email at info@nParallel.com, and we’ll be sure you get the solution you need.

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