Trends are always changing, and one that we’re seeing become more prevalent is modernization and a refreshment on the show floor.

As we gauge the industry through the thousands of trade shows we attend each year, we see an uptick in interest to lean on the modern, European design and esthetic while at the same time changing the way brands engage on the show floor.

Here are a few elements we see across the industry.

Fabrics for architecture

The tension that fabrics allow when used for walls and ceilings produces a lightweight look, yet offers a great way to create unique shapes and dimensions for an exhibit. Fabrics offer the clean lines and simplicity that many exhibitors are looking to portray through their on-site execution. This clean approach isn’t just for the trade show industry, but home designs, clothing, architecture, and more. It’s a trend that goes across industries.

LEDs for architecture

Speaking of architecture, another way that exhibits are transforming their space to be more modern is through large, high-resolution format LED screens. These digital constructs are being used as walls and dividers to allow for endless multimedia solutions on the show floor while still adhering to the modern approach of clean lines. LEDs have become a staple for most exhibits because of the endless customizations available.

Simple messaging

Trade show attendees are bombarded with content, content and more content. Exhibitors are standing out by providing a refreshing experience with a visibly singular message. Brands are driving home fewer messages, less content and less stuff. This allows for their focused message to be dominating and memorable so that their potential customers remember the exhibitor’s focused delivery and their unique selling proposition.

Mandatory technology

As we progress in society, we progress with technology. Technology on the trade show floor is no longer an option – it’s a requirement. Brands are finding more modern uses for exhibit guests to engage with technology in a futuristic way. We have an entirely separate blog post that talks about gesture technology, projection mapping and other ways that technology is part of the modernization of the trade show exhibit.

In 2017, we had countless clients revamp their trade show presence to reveal a new, commanding presence on the show floor. If 2018 is your company’s year to modernize, we’d love to help! Send Don on our team an email at to see how we can support.