How to Set SMART Trade Show Goals

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How to Set SMART Trade Show Goals

Many of our clients desire to know the best way to evaluate the performance of a trade show. It's an excellent question and one that is answered very simply: business goals. When business goals are established, the performance of your trade show can be evaluated by how these goals were, or were not, attained. A company can put together very basic and helpful goals through a few simple steps, as well as using a helpful acronym: SMART.

The first step is answering a QUESTION. This question is foundational as companies seek to move forward in creating and executing goals: what is the company's purpose for this event? This will set the entire foundation to the goals created. Perhaps the purpose is to increase sales, showcase a service or product, or maybe this is strictly a marketing opportunity. Regardless of what it is, this question is crucial for companies to answer as they seek to establish goals for a trade show.

The next step is RESEARCH.  Let us help you with this. We know the trends and love to talk about ways to implement your ideas improve your current initiative or brainstorm a direction to take your aspiring trade show exhibit. Some specific questions we like to research and show our clients are new ways to communicate your message, service or product and how we can differentiate our clients on the show floor. Throughout this research phase, you will be able to see weaknesses in your current situation that can help identify opportunities for improvement. As you do this, remember that no team or company is perfect. Many clients of ours believe they need to have their goals written before engaging with us; however, we love to help our clients write their goals. 

Lastly, step three is WRITING SMART goals. This acronym is broken down into five key words that are guidelines to use when writing business goals. The key words are Simple & Specific, Measurable, Attainable, Realistic, and Timely. All business goals should encompass these concepts. An example of a goal like this would be, "to increase attendance at trade show booth by 20% over the next year." As you can see, this goal is specific, measurable, attainable, realistic, and timely. Knowing this goal, we can help you plan for and achieve it by implementing plans and components that attract and drive attendance to your exhibit.

Once the SMART goals are established, be sure to prioritize the preparation and follow-up of each event. Many of our clients' goals are executed in the preparation and follow-up of their trade shows. They set up a social media campaign, send follow-up emails or build a customer contact list – all of which would never be reached if they were not proactive in organizing the bookends of their event.

SMART goals should be evaluated after every trade show, not only to determine if goals were accomplished but also to observe areas of improvement for future events. In the end, goals are foundational and matter greatly to the success of a trade show event. Companies are guaranteed to experience consistent growth as they routinely circle back to goals - goals that are Simple & Specific, Measurable, Attainable, Realistic and Timely.

Have you built goals for your trade show?

 

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How to Increase PR at a Trade Show

How to Increase PR at a Trade Show

Trade shows are excellent ways for companies to interact with the industry press. Maximizing PR initiatives during a trade show is a low-cost solution to gain positive media coverage. Frequently the press will walk these trade show floors and mingle with brands with the intention of writing a story (or multiple). This is the time when brand’s get to set themselves apart from others with reporters.

Distinction

What makes a company distinct from others? Is it a new product or service? An area of expertise? These are the important questions companies need to be engaging with to set their booth (and overall brand) apart with key differentiator messages when connecting with reporters. The press is hungry for strong first impressions; they want to be captured and allured by a company’s presence. Trade shows often drive competitors into the same room for a week, which heightens exhibitor’s needs to express their unique personality and flare. Once a company makes its presence known, the media will be hungry for more and launch more opportunities for conversation and publicity.

Be Cutting Edge

The media values innovation and a pioneer spirit. This naturally draws in consumers as well, but when talking PR it is crucial to be cutting edge. For example, providing an exclusive demo of a new product or a reinvented product is an easy way to attract a crowd. Demonstrations can help to explain the service or product in greater detail than an advertisement otherwise would. We recommend reaching out to media weeks in advance of the event and offering an exclusive demo during show hours, or even after show hours, to allow them an opportunity to have focused engagement with the company as well as experience the new product or services first-hand.

Post-Show Networking

Following most trade shows, networking events pop-up that allow for a casual interaction between companies and the press, and customers as well. This sort of event provides an opportunity for companies to gain an objective opinion of the industry and discover any competition that may be rising. Taking advantage of these events creates a more personal relationship with the press, allowing companies to ask questions. Ask the press what their best part of the trade show was or what products most impressed them. Ask them what sort of exhibits drew them in, and what didn’t. This sort of information cannot be matched and is invaluable to companies seeking to enhance their exhibits in the future.

Host a Hospitality Suite

Hospitality goes a long way in events like these. Providing a more comfortable, warm atmosphere is assured to draw people in and cultivate conversation. Host a hospitality suite as an evening event following a trade show. These suites can be located in hotels or restaurants located near the exhibit hall, and are an excellent way to dialogue with clients, potential clients, and media in a low-pressure environment. Serve hors d'oeuvres, beverages, or a meal - whatever it takes to woo a client. Offer promotional discounts, special treatments of sorts, and one-on-one consultations. Companies should extend the invitation to any and all individuals they have a desire to engage with during the event: clients and leads, specific reporters or media outlets, etc. Schedule and invite guests weeks in advance to ensure they put it in their calendars and work it into their travel itinerary. Creating tangible invitations to this exclusive event speaks value and importance to the recipients - they will feel they are a priority to the company.

Taking a few simple, extra steps to maximize the PR of a trade show event is truly an invaluable tool in the hands of a company. Trade shows are already such incredible opportunities for marketing, but why not make the event even more successful?

 

Practical Tips for Trade Show Staff

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Practical Tips for Trade Show Staff

The success of a company’s trade show presence is supported through its on-site show floor staff. This is no small feat. Floor teams represent a company’s voice, posture, heart, mind and of course, product or service. It’s a role that should be taken seriously as these are the individuals who bring in leads, increase the company’s ROI, and showcase the overall brand experience at an event. Once you have your staff selected, it’s important to always communicate the practical elements of managing a booth, no matter how perfect they may seem for the show floor. Communicating proper show etiquette and mistakes to avoid will go a long way to ensuring your staff feels prepared. Here are a few important tips for your team to remember at your next event.

DO’S

Anticipate unexpected questions

The question isn’t if trade show staff will be asked unexpected questions - it’s when. If unprepared, these questions can easily blindside an employee and hinder a smooth sale. To prevent this from happening, staff should stay up-to-date on the industry and dig deep to find if there’s anything going on in the present culture of the industry that could prompt new questions. Be on-point with any disruptions or negativity taking place in the industry or company. For example, has there been a recall? Has the industry taken a hit in recent quarters, months, or years? Is sustainability a topic within your industry? As a show floor staffer, it’s important to anticipate all the questions and work as a team to expect comments that are outside the normal bell curve of questions.

Before the event, talk through these unexpected inquiries as a team and develop messages to support each. After each day of the event, debrief together and discuss any unusual or particularly difficult questions that came up and forge out answers.

Ask good questions

The best opening line is an open-ended question. It’s easy to reflex with questions like “can I help you?” but the most fruitful conversations stem from questions that require more than a yes or no answer. Before the trade show starts, encourage your team to develop a list of strong openers and use a different one for each engagement. We always recommend starting with a conversation, not a sales pitch. People are pitched all day long at a trade show – make your exhibit one where it’s not just about the sale but a memorable conversation.

Maintain eye contact

It’s something many of us do without thinking about it, but when presenting a product or explaining a service, be sure to keep eye contact with the customer. We don’t maintain eye contact for the sake of it; we do it because it helps us understand the person we’re speaking to. By making eye contact a priority, you’ll be able to read the person better and understand if they are truly interested and if you should continue to take them through the sales funnel or if they’re ready to keep moving throughout the show floor. 

DON’TS

Eat or drink in the exhibit

Eating and drinking in your company’s exhibit send an unprofessional message to your customers [unless of course, the event is the Sweets and Snacks Expo, Fancy Food Show or something of the like]. We realize everyone needs to eat, but at a trade show booth, it presents an awkwardness and unprofessionalism that will deter potential leads.

Thankfully, most exhibit halls have an area for exhibitors to eat and take a break. We highly recommend networking in these break rooms. These rooms are often filled with media, potential partners for your brand and sometimes even clients. When you take your break, be sure to connect with those around you, it’s an opportunity waiting at hand that you don’t want to miss.

Don’t trash talk the competition

Trade shows are intense environments that bring all the industry competition into one room for a concentrated amount of time. Every company is fighting for leads and is making deliberate efforts for their brand to stand out. As a staffer, you’re likely to get questions about how the company you represent holds up to other brands in the room. As a rule of thumb, keep competitor names and language out of your exhibit space completely. Refrain from all negativity regarding another brand and allow the silence to reveal your professionalism and the overall company character.

Likewise, savor every minute with a potential client by keeping it about your brand and your unique selling propositions. Don’t waste precious seconds discussing another company or product - use it all as a time to generate interest in what your brand offers. If you are in a bind where a potential client says, “tell me about the competitor over there and their product compared to yours?” again, talk about your brand and the differentiators you offer, not the issues they have with theirs.

We hope these tips were helpful to you, feel free to share this article with your team to ensure a smoother trade show floor execution.

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How to Plan for Trade Show Relocations

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How to Plan for Trade Show Relocations

The trade show industry is complex and the variable costs tend to change from year to year. A common issue we find is that our clients are dealing with budget changes due to the increase in annual same-show costs specifically related to show relocations.

A show in Ohio this year may cost drastically more next year if the show is in San Francisco. Some locations are more expensive than others, and companies are constantly challenged by their budget considering these unpredictable year-over-year changes. So, the question remains: how can companies confidently set a budget in light of location changes from year-to-year?

With economic inflation, it’s safe to say that businesses will never be free to rely on the same budget from the previous year. Show relocations impact the company dollar, but so does labor costs and gas prices, which frequently change as well. Having said the obvious, we know that relocation costs are frustrating because of their inconsistencies, and we’re here with a few tips to help companies better plan for this influx.

How to estimate the overall budget

Multiple industry surveys have revealed that exhibit space floor rentals account for about one-third of an exhibitor’s total-show costs, this is relative, but something to keep in mind. The cost of floor space will always vary depending on the type of trade show and the location where it’s held. Be proactive in understanding this massive expense by determining what the floor space will cost in that area, and then multiply it by three. By doing this, exhibitors can see an estimated value of their overall trade show expenses in that location and can move forward with their budget outline from there. Again, this is a very rough cost but is a starting place. 

Travel expenses

After floor rental and booth space, travel expenses carry a large portion of the budget. Travel costs add up, especially when a show in based in New York City or San Francisco. Companies need to be prepared for these expensive changes tied to show relocation, and budget accordingly. Hotels, meals, show services, air travel and car rentals - they all add up, and some cities more than others. Know the number of staff you want present, as it may change according to where the show is held, and research the average travel and hospitality costs associated.

Never underestimate drayage

Shipping and drayage are two expenses that often shock companies. Don’t let the show relocation fool you: drayage is notorious to fluctuate. Shipping can carry a hefty expense, especially when the distance increases a few hundred miles. It’s crucial to not overlook these types of costs – we plan for shipping and drayage on behalf of our clients for every trade show.

Be sure to leave extra room for both shipping and drayage and just plan for an expensive city. You’d rather plan for too much than not enough.

Trade show relocations don’t have to eat company budgets alive. With careful planning and a strong trade show partner, you should be prepared for every cost. Shows are great for brands, and they’re certainly ever-evolving; every exhibitor can embrace these changes without intimidation when they understand the intricacies involved in them, and how that impacts their budget.

As companies plan for the next year, we hope these tips keep them moving toward success. If you have questions on the topic, reach out, we’re more than happy to bounce ideas around with you and help you plan accordingly.

 

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5 Reasons to Consider Custom Rental Exhibits

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5 Reasons to Consider Custom Rental Exhibits

There are a variety of reasons companies consider a custom rental for their trade show exhibit versus purchasing a custom-built booth. Whether they’re looking for a more low-cost investment option, trying to beat the clock, or simply need flexibility, custom rentals can be a great solution for many organizations.

Lower investment

Trade show marketing is an investment, but one with a very strong ROI. Many of our clients pursue custom trade show rentals to test new markets or events as a trial run for a potential long-term solution. If the new market or event goes well, our clients will often invest in a full, custom exhibit. The custom rental option allows our clients the financial flexibility to invest at their comfort level for a one-time event before making a commitment to a full, custom exhibit for the long-term.

Customizable

At nParallel, we offer our clients the opportunity to utilize our custom rental inventory of materials in conjunction with custom built elements to create an exhibit that is uniquely theirs – and for a portion of the cost. Our clients choose from a vast array of designs, sizes, and custom features to create an exhibit that is perfect for them. We may use different components from around our warehouse, but we can promise that no two exhibits will ever look the same on the show floor. Our clients never run the risk of a duplicate next to another exhibitor. Something that we love about custom rentals is the ability to change a client’s booth from show to show by using different components each time.

Flexible

Renting gives leeway on timing. If, for example, jumping into the trade show market is a recent decision and you only have a two or three-month window (or less) until the event, building an entirely new display may not be possible. Renting, however, provides a prime option for this scenario. A custom exhibit can take up to several months to complete, depending on the size of the project, whereas our custom rental booths are created in a matter of weeks.

Convenient

Renting is easy. We have more than 100,000 square feet in our warehouse – home to hundreds of thousands of materials that are ready for a custom rental package. We also produce all our very own graphics in-house, providing a unique and personalized look for each exhibit. This all saves an immense amount of time since much of the fabrication has already been done in-house, allowing us to focus on using our time to make our client's exhibit perfect for the event.

Test it

We provide the opportunity for our clients to test layouts that have already been created and have been successful. This allows each client to discover the qualities important to them in a future booth.  If you are considering investing in a booth in the future, we strongly encourage taking the time to test drive with a custom rental exhibit. We find that clients value this as it provides a hands-on opportunity to customize the booth to the company needs and try it on for size.

Not sure which option to choose? Shoot us an email at info@nParallel.com, and we’ll be sure to help you process which direction is best for you.

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Choosing the Perfect Giveaway

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Choosing the Perfect Giveaway

Every booth at a trade show is different. Each exhibitor works long and hard to create that unique experience that will draw attention and ultimately potential clients, to their booth. In a room full of prospective leads, you can bet that companies will go above and beyond to make that touch-point connection. And what we’ve noticed is that sometimes the perfect takeaway items can draw a crowd.

Giveaways, if executed wisely, are an investment in brand equity and relationships. In contrast, if executed poorly, these giveaways can be a waste of money, time, and even sour a company brand-name if perceived as cheap or useless. So, the question is, how do you choose an appropriate giveaway? Here are a few questions to consider as your company looks for the perfect option.

What is the purpose?

A giveaway item should make a statement. No company wants to spend money on something that will be thrown away. It’s important to utilize the opportunity to give away an item that has an intention and purpose to the company. These giveaway items ought to communicate and promote a message or increase recognition in some way. So, as a company, decide what purpose the giveaway will serve and make sure it leaves an impact.

Is it desirable?

Is your giveaway a pack of company pens? If so, the demand for it will most likely be low. Though more desirable giveaways may make you fear your company dollar, it doesn’t have to. Your company can find a quality, budget-friendly giveaway item that, in the end, may even serve you more ROI. Because the truth is, even clients who make top dollar, will still stand in a long line waiting for a giveaway that speaks to them. However, make a dubious effort to understand your target audience before you choose a giveaway - for it to truly speak to them, it’s important to know who they are. Once that’s understood, choose a giveaway that has people running to your booth from every side of the trade show.

What is your budget?

There are ways to cut costs when looking for a quality giveaway item.  Quantity discounts do exist, and we recommend using the same giveaway for multiple trade shows to save on quantity shipping discounts. Give yourself room in the budget for a quality giveaway that creates “buzz,” knowing it will generate leads and ultimately that return on investment you long for. A giveaway is ultimately an investment in a relationship - a relationship that could turn long-term and be worth millions of dollars to your company. Be sure you set these giveaway dollars aside in the budget each year.

Should VIP customers have different giveaways?

If you want yet another reason to use a quality giveaway, let it be that it can also serve as a marketing tool for your company, especially your more VIP clients or potential clients. Whatever the item is, coin it to your brand. Also, look for an item that effectively ties into your overall marketing theme. Imprint the message on the giveaway item, as well as your company’s logo, but make it special. For example, if you do decide to go with a water bottle, make it a desirable one that everyone loves and wants. Many know the brand Yeti and the fad for their stainless-steel tumblers – it’s a desirable brand with a lot of buzz around their beverage holders. This product is probably too high of a price for an everyday giveaway, but, it could be an excellent choice for your VIP giveaway. Offering your VIPs a specific, desirable and more high-ticket giveaway can build intrigue and appreciation.

Giveaways need to be selected strategically. They’re smart resources that are more often than not overlooked by companies. These products aren't just trade show “swag” so-to-speak, but they’re marketing tools, brand generators, lead-catchers, and also cultivate memorability long after the show ends. They’re worth it - if done well. So, don’t fall into the lie that says giveaways are petty; instead, put forth strategic effort into the resource and watch how it affects your trade show impressions. You won’t be disappointed.

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5 Reasons to Consider Custom Rental Exhibits

There are a variety of reasons companies consider a custom rental for their trade show exhibit versus purchasing a custom-built booth. Whether they’re looking for a more low-cost investment option, trying to beat the clock, or simply need flexibility, custom rentals can be a great solution for many organizations.

Lower investment

Trade show marketing is an investment, but one with a very strong ROI. Many of our clients pursue custom trade show rentals to test new markets or events as a trial run for a potential long-term solution. If the new market or event goes well, our clients will often invest in a full, custom exhibit. The custom rental option allows our clients the financial flexibility to invest at their comfort level for a one-time event before making a commitment to a full, custom exhibit for the long-term.

Customizable

At nParallel, we offer our clients the opportunity to utilize our custom rental inventory of materials in conjunction with custom elements to create an exhibit that is uniquely theirs – and for a portion of the cost. Our clients choose from a vast array of designs, sizes and custom features to create an exhibit that is perfect for them. We may use different components from around our warehouse, but we can promise that no two exhibits will ever look the same on the show floor. Our clients never run the risk of a duplicate next to another exhibitor. Something that we love about custom rentals is the ability to change a client’s booth from show to show by using different components each time.

Flexible

Renting gives leeway on timing. If, for example, jumping into the trade show market is a recent decision and you only have a two or three-month window (or less)until the event, building an entirely new display may not be possible. Renting, however, provides a prime option for this scenario. A custom exhibit can take up to several months to complete, depending on the size of the project, whereas our custom rental booths are created in a matter of weeks.

Convenient

Renting is easy. We have more than 100,000 square feet in our warehouse – home to hundreds of thousands of materials that are ready for a custom rental package. We also produce all our very own graphics in-house, providing a unique and personalized look for each exhibit. This all saves an immense amount of time since much of the fabrication has already been done in-house, allowing us to focus on using our time to make our client's exhibit perfect for the event.

Test It

We provide the opportunity for our clients to test layouts that have already been created and have been successful. This allows each client to discover the qualities important to them in a future booth.  If you are considering investing in a booth in the future, we strongly encourage taking the time to test drive the product. We find that clients value this as it provides a hands-on opportunity to customize the booth to the company needs.

Not sure which option to go for? Shoot us an email at info@nParallel.com, and we’ll be sure you get the solution you need.

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4 Trade Show Tips to Rock This Year

Trade shows are amazing opportunities for companies: they provide an interactive display space to meet new clients and market new products or services. However, exhibiting at a trade show can often come with the added pressure to have the most compelling trade show set-up and make the best impressions possible. Here are a few tips to help meet your visitors’ expectations, and to alleviate stress for your company:

Plan early

One of the prime things you can do to prepare is to start your trade show planning as early as possible. Six months should be the minimum amount of time spent in preparation. Make sure to clearly define your goals, objectives, marketing plan, management strategy and appropriate budget.

Find the right partner

Exhibit houses can be found across the world, but finding the right one for your brand will be crucial. Exhibit companies should make their clients’ jobs easier by accomplishing the company’s business goals through strategic and creative interactive displays and trade show booth ideas. At nParallel, we always start by asking a lot of questions. Our goal is to ask all the right questions up front so we can move to designing a concept that our client loves.

We value an "open-door policy" with our clients, and find this helps with the success behind our partnerships. This "open-door policy" means that at any time during the project, our client knows exactly where we are at in the process. We work hand-in-hand and communicate effectively with our clients to streamline approvals and alignment.

Build a great team

Your trade show setup will only be as effective as the people representing it, so verify that your trade show floor team is at the top of their game. Choose your best people for the job; not everyone is suited for customer service and standing on their feet for several days at a time. Choose individuals that are welcoming, approachable, direct and quick on their feet. We suggest that trade show staff go through a training session, which is also something we help many of our clients create and execute. This ensures that teams feel prepared to present the brand and products with strong etiquette and expertise.

Follow-up

Always prioritize follow-ups with the clients, or even potential clients, you made connections with at the trade show. Whether through an email, handwritten note, social media, or an in-person meeting, always make sure to go above and beyond with follow-up materials. It is always good to reach out within one day to thank them for visiting your booth and offer to send more materials, if applicable. 

2 Different CTAs to Use for Your Trade Show

Truth be told: there is not a single layer of trade show planning that is insignificant. Much like the engine in a car needs every piece to function correctly and efficiently, so an interactive display needs even the most minor details in line to achieve company goals. However, there are aspects of these events that play a more significant role in generating business - one of them being a company’s call-to-action (CTA). 

A company’s CTA should propel customers into action with your brand, particularly at a trade show. Your on-site trade show CTA should always position your potential client to be in direct communication with your associates. Whereas social media, website or other CTAs may encourage your audience to engage with a 15-day-trial, subscribe to a newsletter or watch a product demo video.

We’ve experienced working with many organization that unintentionally neglected to create or build a trade show plan around this action. Let us share a little bit about how important it is to have two different CTAs to support a trade show.  

On-site CTA

Often, trade show attendees leave an event excited about a few companies, only to see it fade into a distant memory shortly after. This is a problem for businesses because they want to generate long-term leads, not short-term fanfare. We recommend creating an on-site CTA that is different from CTAs that you may use in other places.

The on-site trade show CTA is what takes the attendee from fan-status into a committed client. If an exhibitor is strategic, they’ll be sure that the on-site CTA leads to being in direct contact with an associate from your team. This moves the potential client from being a visitor at your booth to an individual who is having an email conversation, phone call or lunch with one of your salespeople.

Your staff member is then responsible for moving the potential client through the sales funnel and on a trajectory to becoming a long-term customer, all through the on-site CTA of making the personal connection. If the CTA doesn’t lead to direct communication with your team, you might have no way to creating longevity with your potential client, and that leaves the ball in their court and a chance at a competitor being in direct communication, instead of you.

Off-site CTA

CTAs should change per platform. For example, your social media or website CTA would be different than your on-site trade show CTA. Social media is at the top of the sales funnel; it allows you to be in front of your client until they’re ready to pull the trigger. It’s a place that allows you to encourage them to learn more, hear your thought leadership and seed opportunities for them to try your product. You may use this platform to communicate a 15-day trial or encourage them to think through their current product or service and how yours may differ in a stronger way.

It would be great if a brand saw your social media post and directly called your sales team to set-up a meeting, but most the time it doesn’t happen that way. Social media and online are great places to share compelling content that can later lead to a sales conversation.

As you continue to develop and improve your trade show planning and trade show booth ideas, be sure to keep these two different CTAs in mind. And as always, we’re happy to help you determine the best CTAs for your brand.

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NParallel Named Top American Fabricator

At nParallel, there is always a secured effort to go above and beyond. As an exhibit builder, we take the representation of our clients’ brands as serious as we take our own. Throughout the years, we’ve taken time to celebrate the successes of our clients and we are thrilled to take a moment to celebrate a success and milestone of our very own. This week we have learned that nParallel has been named one of the 2016 Fab 50 from Event Marketer. This recognition is given to 50 event and trade show exhibit builders in North America and we couldn’t be more honored and thrilled to be part of this announcement.

As a two-time recipient of this recognition and the only Minnesota company on the 2016 Fab 50 list, we receive it with honor. We know and believe that it is the partnerships we have with each of our clients that has allowed us to be a recipient of this great award. We want to express our sincere thank you to all of our clients that have helped make this recognition possible. We could not do what we do without you, your commitment to nParallel, and your support. We highly value each and every one of you.

We look forward to finishing 2016 out strong and we want to thank Event Marketer for this opportunity and privilege to be a part of this year’s Fab 50. To see the full list and learn more about the Fab 50, please visit Event Marketer.

 

 

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We Don't Believe What Happens In Vegas Should ALWAYS Stay In Vegas.

The 2015 Digital Signage Expo is wrapping up in Las Vegas and our team was able to walk the floor. They brought back some ideas that we hope to incorporate into either retail or trade show solutions for our clients in the future.

A. Realfiction holographic displays
This is a rentable product display that uses a hidden flat panel monitor and reflection to create the illusion of floating holographic imagery over a physical object.  The devices can be built into a branded pedestal allowing us to customize them for a client and their website offers a collection of stock animations that can be customized for quick low cost solutions for a client looking for an easy wow factor.

B. Planar Transparent Screen
We’ve worked with the Planar Box here at nP for a couple of our clients.  Now Planar is offering a larger clear screen that can really give customers that Hollywood effect.  The screen is as transparent as glass but when an image appears it is opaque and easy to read.  Oddly, you can’t see the image from the back!  The screen simply appears clear.

C. Kolaz by AGAM
AGAM’s new addition allows designers to create clean modern retail fixtures using SEG, powder coated cladding or hard panels.  By incorporating a shelf standard slot along the outside of their regular SEG channel, they have allowed for retail hardware to be incorporated into the panels in a visually clean way.  We’re looking forward to using this one!

D. DS&L Backlit Panels
This was a very cool product.  Not a video display device, this was more about dynamic color and movement in an unexpected media.  DS&L combined a SEG frame with a dark grey fabric and back lit it with an array of LED RGB tiles.  The effect was like a lava lamp and did not feel like a monitor or projected image that you would normally expect.  They make these to spec so it’s definitely a purchased item but in the right place it could make for a really cool effect.

E. Projection Mapping in Retail
While hardly a plug-and-play option this technology is making it’s way all sorts of applications.  While you may have seen projection mapping used in events and in movies, this technique has been finding its way into trade show and retail.  In this image, the car actually has no color or detail at all.  It is simply a grey shape.  All of the detail ( paint color, windows, wheel rims, etc) is being projected onto the model via 3 hidden projectors.  This allows an attendee to select different paint schemes and options from the touch screen and see the result in real time on the model in front of them.  The illusion is quite stunning!

F. Micro video for retail
These little video players were designed to mount to the front edge of a shelf in a retail setting.

G. Flexible LED
Video content keeps getting more and more flexible.  Gone are the days when video has to live within the confines of a 16x9 rectangle.

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NParallel Brings Ad To Life On A Real Helment For Unequal

Nothing brightens a rainy day like fresh work with a new client. We were honored to help Unequal announce that they’ve been named as the official Protection Partner of SMU football by bringing a two-dimensional ad to life on a real helmet for the announcement gathering at SMU this past weekend. Stay on the lookout for our additional retail work with them in the near future!

2015 MLB All-Star Game

As you may or may not know, the 2015 Major League Baseball All-Star Game will be played in Cincinnati. We helped New Era Cap outfit the Reds’ stadium with some signage that was unveiled last week…here's a sneak peak for you!

NParallel Raises Money For Diabetes Research Through Golf Tournament Sponsorship

Here at nP, not only are we passionate about doing good work, but we are also passionate about doing good for the world. One of the causes we raise money for is diabetes research, and this year we are getting involved with a charitable golf tournament that donates money to the work being done at The Schulze Diabetes Institute at the University of Minnesota. In the 18 years the tournament has been around, it has raised over $5 million in support of diabetes research! You can learn more about the tournament by clicking on the link below, and if you are interested in getting involved also, please let us know!

http://www.mmf.umn.edu/events/golfclassic/

NParallel Honored On Event Marketer's Fab50 List

nParallel is pleased to announce its inclusion on Event Marketer Magazine’s Fab50 list. This list serves to highlight the top 50 fabricators serving the U.S. event and exhibit industries, and it is the world’s only editorial listing of top exhibit builders. In its 2nd year of existence, this list was created to serve as a comprehensive guide for use by event marketers in search of the best exhibit fabrication partner. Each company featured on this list was required to submit information on their business, people, culture, clients, capabilities and competencies for consideration. This information was analyzed both by editors of Event Marketer and the analysts of the Event Marketing Institute in order to ensure the selectivity of the list.

A combination of numerous factors contributed to nParallel’s inclusion on this list, including upgrades in CRM, accounting systems and marketing efforts, the addition of a new CNC machine to its fabrication facility and the addition of several new employees in all areas of business. In addition to these factors, nParallel’s creative capabilities also played a role in its inclusion on the list. Over the years nParallel has come to be known for the scope of its creative capabilities, an attribute showcased recently when its work for Aveda won a Best Booth Award at the 2014 International Salon and Spa Expo.

“Everyone on our team was thrilled to hear we made this year’s Fab50”, said Megan Diamond, President, nParallel. “Our inclusion on this list is not only due to the ongoing efforts of our entire team here at nParallel, but also due to the fantastic clients and partners we have. We want to thank them for continuing to allow us to do the type of work that merits our inclusion on this list. We also offer our congratulations to the other Fab50 honorees”.