Angie’s BOOMCHICKAPOP, the maker of hugely flavorful popcorn made with real, simple ingredients, along with their creative agency, boatBurner approached nParallel, to help them achieve their objectives for Natural Products Expo West 2018. The show draws more than 80,000 attendees all focused on healthy products and innovation. The team at Angie’s BOOMCHICKAPOP wanted to build awareness and excitement around their brand and their latest Crush It campaign, introduce 2018 innovation and promote in-store campaigns for upcoming business quarters.
nParallel delivered upon the set objectives with a custom 10’x30’ built exhibit with a few creative custom rental elements. nParallel created unique clear bins that featured seven of the Angie’s BOOMCHICKAPOP popcorn flavors. These custom containers displayed the popcorn bags in an eye-catching and intriguing way. nParallel was sure to make the exhibit dynamic – like the brand’s personality – clean and simple. The exhibit featured a video wall to increase brand awareness, sampling stations to offer samples of the new popcorn and merchandisers promoting how retailers could display the popcorn for various promotional timeframes.